Serving over 130 clients in Eight Years

January 4, 2017 by bryan

This month our design studio, Mazzarello Media & Arts, hit a milestone of 8 years of business in Oakland!

Stephanie and I had to have been crazy to leave our awesome and secure day jobs during one of the United States' worst economic times. But we had a dream and we saw the potential of working together as husband and wife.

When we married in 2002, we knew right away that we are stronger as a team than as individuals. We rediscovered that two heads are better than one when we began working together on freelance projects. We understood each other's weaknesses and strengths, and communicated easily.

After years of working as in-house designers by day and freelancing by night, we saw clearly that we could have a more sustainable lifestyle if we went full-time with Mazzarello Media and Arts. In December of 2008 we moved back to California and planted our personal and professional roots in Oakland.

Since taking Mazzarello Media & Arts full time, we have been blessed to serve over 130 dreamers and change makers. We have loved working with a wide range of companies and organizations in public health, retail brands, environmental organizations, social justice organizations, faith communities, and education non-profits!

Here is to another 8 years!

Grazie mille!

Alvin Lustig Elements Prints

May 27, 2016 by bryan

This year we were able to see the great little show, Vitality of New Forms: Designs by Alvin Lustig and Elaine Lustig Cohen, at LACMA in Los Angeles. As LACMA says, "Alvin Lustig and Elaine Lustig Cohen are towering figures in American graphic design. Lustig, a beloved teacher and influential critic as well as a polymath designer, advocated an ambitious mission for the discipline, insisting that a true designer could guide public taste toward “the proper expression of the society he lives in.” As head of her own office, Cohen maintained an independence that was rare for women at mid-century. In 1973 she co-founded Ex Libris, a rare book and ephemera shop that played an essential role in the development of design history."

Thanks to an email announcement on PRINT's email list, we just aquired these lovely, limited edition, Alvin Lustig inspired prints.

The Beauty of Letterpress has released the Lustig Elements Collection, a limited-edition of letterpress prints designed by Craig Welsh, printed by Fabrik and supporting the Hamilton Wood Type & Printing Museum in Wisconsin.

Get your limited edition prints before they are gone!

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Promotional Video for Sun Grown

May 25, 2016 by bryan

We just created a video for Sun Grown Packaging's most innovative new product, Child Resistant Packaging for the cannabis industry.

Introducing Child Resistant Packaging from EverettSunGrown on Vimeo.

The revolutionary patent-pending, child resistant, ASTM compliant package is perfect for retail sales and display. Can be customized to any size depending on your products. learn more

We make apps

May 18, 2016 by bryan


Pro Arts Open Studios App

We are excited to announce that we have are now entering the mobile app world. We have just released our first app for our client Pro Arts, an Oakland-based organization that encourages change in and through the arts to invigorate our communities.

The app celebrates Pro Arts Open Studios. Now in its forty-second year, the Pro Arts Open Studios 2016 festival includes over 400 individual studios, galleries, exhibitions, and events involving more than 500 contemporary artists and locations, representing over 152 sq. mi. of terrain in the East Bay. This free annual festival connects visual, sound, video, literary, traditional and performance artists with the public, capturing the essence of our vibrant local art scene and building a community around art.

Also to support the event we have created ads for local print publications and we have been hard at work preparing a beautiful 144 page art catalog that showcases all the open studio artists and includes custom illustrated maps by Stephanie.

Award for Excellence in Customer Service

December 3, 2015 by bryan

Mazzarello Media and & Arts received the 2015 Spectrum Award for Excellence in Customer Service from City Beat News!

People Love Us on Yelp 2015 Award

September 14, 2015 by bryan

2015 People Love Us on Yelp Award

We just have been notified we are the recipient of the 2015 "People Love Us on Yelp" Award.

Thanks to all of our clients for their kind words and support. We love you too!

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Summer STEM Report

August 12, 2015 by bryan

The new report we designed for Partnership for Children and Youth is now out. The brief documents (PDF) why and how STEM education can be successfully integrated into summer learning programs, and the significant positive impacts it can have on students and staff.

Life Chiropractic College West Magazine

August 4, 2015 by bryan

We justed finished a great press check at San Leandro based printer, Norco Printing, a Bay Area green business. This is the third issue we have produced for Life Chiropractic College West. The cover features Philip Petit.

 

 

 

Afternoon Pick Me up

August 3, 2015 by bryan

Sometimes in the afternoon we all need a little pick me up. We love a cup of espresso from our stovetop Bialetti Moka pot, serving Italians since at least the 1930s.

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UCNets Website is Live

July 2, 2014 by bryan

Stephanie and I recently launched a website for University of California, Berkeley. We worked with Dr. Leora Lawton, the Project Director of UCNets and Executive Director of the Berkeley Population Center.

The UC Berkeley Social Networks Study, or “UCNets” seeks to improve our understanding about our social lives, how we spend time with family, friends, and others. Research shows that people’s social connections affect their health and happiness. So, learning more about people’s relationships is an important task for health researchers.

View the website here: ucnets.berkeley.edu

New Client - 16500

June 25, 2014 by bryan

We are excited to announce we will be working with 16500 on their new website redesign! 16500 is the San Francisco Bay Area's exclusive factory authorized representative for some of the worlds finest architectural, commercial, institutional and residential lighting and lighting controls manufacturers, including our client, Peerless Lighting.

Since this is a sizable project we are bringing in strategist Jess Sand. Sand’s role will focus on content marketing strategy, including brand messaging work and content design and development. 

Photo by Rob Hansen Photography

New Client - PINN

June 16, 2014 by bryan

We are happy to announce we have been contracted by Peoples Injury Network Northwest (PINN) based in Kent, WA. Stephanie and I will help them refined their visual brand identity and design a new website to match their incredible reputation for helping workers get back to work faster in the Pacific Northwest.

PINN, Peoples Injury Network Northwest is a team of experienced Physical Therapists, Occupational Therapists, and business managers who came together with a common vision. We opened in May of 1999 because we wanted to control the clinical service we provide and respond quickly to our referral sources and customers. PINN specializes in comprehensive industrial rehabilitation. Not only is PINN the local choice, but PINN is the best choice.

New Client - Pacific Coast Farmers' Market Association

June 4, 2014 by bryan

PCFMA Logo

Stephanie and I are very happy to announce that we are in contract with Pacific Coast Farmers' Market Association (PCFMA) to redesign their new website! PCFMA serves as the coordinator and operator for over 70 Certified Farmers’ Markets in the San Francisco Bay Area and has been serving the Bay Area for over 25 years! 

This project holds a special place in our heart since we are so passionate about local and seasonal produce and supporting our local economy. What makes this extra special is that our favorite market is run by PCFMA. If you are in Uptown Oakland check out the Ordway Farmers Market on Wednesdays 10am-2pm by Christ the Light Cathedral and City Lights Café.

We are also excited to bring two of our partners into the project as well. We have brough in the downtown Oakland web development team MTC to partner with us on rolling out the programming. We have team up with Mitch and his team on several projects including Bay Area favorite, Team Bike Challenge which saw 1,029 teams participate this year.

Our other partner we are bringing to the team is Uptown Oakland content strategy firm, Suite Seven. Suite Seven is a content strategy and brand communications agency in the San Francisco Bay Area. They specialize in content strategy for websites and marketing, messaging and verbal brand guidelines, and editorial management of content marketing and thought leadership programs.  We have partnered with them on work for healthcare leader McKesson and tech company Kii.

About PCFMA

The Pacific Coast Farmers' Market Association (PCFMA) is not-for-profit organization that operates and promotes farmers' markets in the San Francisco Bay Area. PCFMA is driven by its mission to serve California's small farmers by creating and sustaining economic opportunities through these farmers' markets.

California Cycling Jersey

May 14, 2014 by bryan

Hey California cyclists! Look what is coming soon. Our California poster is be available from local California manufacturer Voler Apparel as a cycling Jersey! We are so honored!

Voler lead the cycling apparel industry in creating premium quality apparel for cyclists and providing superior customer service that is second to none. Their garments are handcrafted with great pride in Grover Beach, California.

Buy the California Cycling Jersey

 

Dreaming of Europe: Part 3 Rome

May 6, 2014 by bryan

MAXXI interiorRome metro

Here is Part 3 of our 4 part video series, Dreaming of Europe. The footage is from our annual inspiration trip to Europe. This film is all about our time in our favorite city, Rome!

We will show you the great sites of Rome as we saw them and hopefully some new places as well.

Dreaming of Europe: Part 2 Paris

April 29, 2014 by bryan

Here is Part 2 of our 4 part video series, Dreaming of Europe. The footage is from our annual inspiration trip to Europe. This film is all about our time in Paris. We take you the viewer into the home of our dear friend and cinema custom designer, Aurelie's home.

Join us as we:

  • take the metro
  • visit the growing 3rd wave coffee scene
  • tour Rodin's garden
  • wander the Jeu de Paume
  • check out the Palais de Tokyo
  • take in a Parisian sunset from the top The Pompidou
  • take time to breathe in the Saint-Sulpice Church
  • climb the steps of the Sacré-Coeur de Montmartre
  • gaze at the sun-drenched Notre Dame
  • walk the Luxembourg Gardens
  • and dine with the locals

Dreaming of Europe: Part 1 Netherlands

April 27, 2014 by bryan

Tram in Den HaagDen Haag art museum

Last summer we wondered what it would be like if our Instagram photos came to life, so we decided to create a video diary as we experienced each place. In past years we brought an iPhone and our trusty Nikon D300, but this time we added in a Nikon D7100 for video and a second camera. We created videos for AmsterdamParisRome and Copenhagen.

View Part 1 below:

Making Time for Inspiration

April 24, 2014 by bryan

(Except from Inspired Magazine 4/23/14)

When our husband-and wife graphic design studio, Mazzarello Media & Arts, launched in 2009 we knew we had to run our business and life in the most sustainable fashion. After all we launched in a not-so-friendly economic climate. Well over five years later we have more than doubled our business and have served over 100 unique clients. How have we done it people ask? Especially as a graphic design studio and a married couple that pretty much spends 24/7 together?

We found it was important to build a necessary interruption into the rhythm of our lives. That break serves as a milestone in our year and allows us to focus on a goal and build momentum towards it.

Rather than have our time be marked by the fiscal year or chronological year, we measure time by these moments of reflection and refueling. We don’t know what this will look like for us in the next five years but for the last five we have spent these interruptions refueling, by devouring creative inspiration while traveling.

That time of refueling and inspiration refills our creative tanks that we draw from each and every day for our clients. We first do this on a weekly level by working Monday through Thursday and reserving Fridays for reading design magazines and websites, hikes in the California Redwoods and visits to museums like San Francisco Museum of Modern Art and Oakland Museum of California.

On a bigger scale each year went set aside several weeks to travel abroad. Why travel you may ask? Why not something else? When we travel something amazing happens. Our eyes are opened, our minds expanded and we dream greater than we had before. We then can draw from the inspiration throughout the rest of the year.

We immerse ourselves in the language, culture, cuisine and art of each place. When we come home we have several thousand reference photos and hours of video. It is like oxygen for our creative souls.

Travel exposes us to many forms of creativity that touch all our senses. Languages are very stimulating to our ears, mouth, and mind. Signage, art, and architecture are very stimulating to our eyes. Food stimulates our palate.

Bryan and Stephanie Mazzarello in Paris

The Man Behind Verdana

April 22, 2014 by bryan

Here is a great TED Talk by Matthew Carter. The London Design Museum calls Carter the, "The most important typography designer of our time".

Having devoted the first half of his career to typefaces for use in print, such as Miller and Bell Centennial, he then pioneered the design of fonts for use on screen, notably Verdana for Microsoft. - Design Museum

In his TED Talk, he comes across as a cozy grandfather, who sits you on his knee and tells you about how he designed type over the decades. In just a few minutes you get a huge survey of type design from the era of priting phone books to successfully designed screen fonts. Prepare to be inspired and encouraged.

Life Chiropractic College West

April 3, 2014 by bryan

We are really happy how our event logo design came out for the big 100th Career Night in San Diego for Life Chiropractic College West. 

 

Awesome printing by Joy Henderson at Screen Printing Apparel in Union City.

 

 

Spark Apprentice: Tenzin

March 31, 2014 by bryan

Today we welcomed our new graphic design Spark apprentice from Westlake Middle School, Tenzin, on his second day to our office. We spent the day exploring this history of graphic design and the printing press and ending the day resreaching movie posters by one of my favorite designers, Saul Bass. Already we are impressed with this 8th grader's work ethic and eagerness to learn. We can't wait to see what he will come up with for his final project this spring.

Spark apprenticeships bring underserved middle school students out of the classroom and into the workplace for individualized mentoring that results in educational success and powerful career ambitions. Spark is the only mentoring program in the US working to raise high school graduation rates through tailored workplace apprenticeships that inspire seventh and eighth grade students to engage in their education and set long-term career goals. Since 2004, Spark has helped thousands of students explore careers through individualized, hands-on apprenticeships with volunteer, working professionals.

Apply Online to become a Spark Mentor this spring and inspire a local student.

New Client - ReLeaf

February 19, 2014 by bryan

Anh and Maurice

We are happy to announce we are in contract with Anh and Maurice of reLeaf in Vallejo,CA. reLeaf is a medical marijuana cooperative that provides top quality medical cannabis products to Prop 215 compliant patients.

Anh and Maurice are changemakers in the industry by building a highly respected, trustworthy cannabis resource that appeals to a wide variety of clients from eldery folks to military veterans suffering from Post-Traumatic Stress Disorder (PTSD).

Become a Mentor

February 13, 2014 by bryan

Last autumn Stephanie and I had the honor of mentoring an 8th grader from a local Oakland Middle School. Our student came once a week for several months to learn about graphic design. As part of the Spark Program, students need to complete a hands-on project to present at Discovery Night.

Our student Maria created her own cards for Valentine's Day, birthday and a thank you card (see below). We had a great time watching her grow in confidence and skill. Perhaps one day she will be a professional graphic designer. In the meantime, we got a great chance to connect with a local school and amazing kids!

Spark apprenticeships bring underserved middle school students out of the classroom and into the workplace for individualized mentoring that results in educational success and powerful career ambitions. Spark is the only mentoring program in the US working to raise high school graduation rates through tailored workplace apprenticeships that inspire seventh and eighth grade students to engage in their education and set long-term career goals. Since 2004, Spark has helped thousands of students explore careers through individualized, hands-on apprenticeships with volunteer, working professionals.

Apply Online to become a Spark Mentor this spring and inspire a local student.

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Inspiration Trip 2013

February 2, 2014 by bryan

People ask us how we are able to keep creating year after year. We have a secret. Each year Stephanie and I take time to recharge our creativity by taking an inspiration trip. We immerse ourselves in the language, culture, cuisine and art of each place. When we come home we have several thousand photos and hours of video documentation. It is like oxygen for our creative souls.

For 2013 our annual inspiration trip we went to some amazing art cities:

  • Amsterdam
  • Paris
  • Rome
  • Copenhagen

You can see more photos here on Flickr

Talk of the Town Award 2014

January 8, 2014 by bryan

For the fourth time, Mazzarello Media & Arts has received the Talk of the Town Customer Satisfaction Award in the Graphic Design category! Mazzarello Media & Arts was named among the Top Businesses for Customer Satisfaction in 2010, 2011, 2012 and 2014.

Only the very best businesses have been chosen to receive the 2014 CMUS Talk of the Town Customer Satisfaction Award. The award was created to showcase companies that excel in serving their customers and receiving high marks. Ratings are calculated based on consumer-review websites and blogs, social networks, business rating services and other award information to determine the top companies across the country. Only those high ranking businesses with a 4-5 star rating win the Talk of the Town News Customer Satisfaction Award.

2013 Best of Oakland Award

December 12, 2013 by bryan

Press Release

FOR IMMEDIATE RELEASE

Mazzarello Media & Arts Receives 2013 Best of Oakland Award

OAKLAND December 12, 2013 -- Mazzarello Media & Arts has been selected for the 2013 Best of Oakland Award in the Graphic Design Services category by the Oakland Award Program.

Each year, the Oakland Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Oakland area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 Oakland Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Oakland Award Program and data provided by third parties.

About Oakland Award Program

The Oakland Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Oakland area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Oakland Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

New Client - Pincushion Sew & Craft

November 20, 2013 by bryan

We are excited to announce that we are in contract with San Francisco's Pincushion Sew & Craft. We will be rolling out a new e-commerce site to compliment their new brick and mortar in Cow Hollow.

Pincushion Sew & Craft is where you can find all the supplies you need for sewing, knitting, crocheting, crafting, and needlepoint. There are even a few items of whimsy to decorate any space in your life. Classes are available and change monthly.

We Love Typography

October 30, 2013 by bryan

We love typography. But sometimes it is hard to explain what we are so excited about. That is why we were so pleased to find this video. Our Parisian friend Aurelie sent us this video from Canadian graphic designer, Ben Barrett-Forrest at Forrest Media. Ben does an amazing job explaing the history of type and the styles. We used his overview with our Spark apprentice Maria recently and it worked wonders, teaching an 8th grader about type.

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New Client - Alameda Health Consortium

October 25, 2013 by bryan

We are happy to announce that Mazzarello Media & Arts is in contract to create marketing materials for Alameda Health Consortium. We are excited to join with this excellent service provider in our community here in Alameda County.

The Alameda Health Consortium is a private, non-profit regional association of community health centers in Alameda County. We advocate for access to affordable, accessible health care for all. We foster partnerships to maximize limited resources and coordinate services for low-income vulnerable communities.

 

Cultivating Change in Schools

October 7, 2013 by bryan

QEIA Report cover by Mazzarello Media & Arts

Mazzarello Media & Arts was asked by our long time client, Vital Research, in Los Angeles, to design a report Vital Research completed for the California Teachers Association. We designed the cover, did custom illustrations, designed charts and graphs, laid out all the text, and created a design format to be rolled out on future publications.

Text below is from cta.org:

This report is the first in a series of five publications focused on the Quality Education Investment Act (QEIA) of 2006. The series draws on data from an ongoing, independent evaluation of QEIA funded by the California Teachers Association. The evaluation is intended to address the following overall aims:

  • Understand the extent to which schools are implementing the program.
  • Explain why and how QEIA works in successful schools so that it can be replicated in others.
  • For schools that struggled, explain the factors that inhibited positive outcomes.
  • Examine the various impacts of QEIA on participating schools.
  • Uncover promising practices from successful schools that can be shared with others.

By Courtney L. Malloy, Ph.D., Andrea K. Nee, M.A. Published by Vital Research, LLC. Funded by CTA as part of a multi-year study of the Quality Education Investment Act.

Courtney was featured in the California Educator magazine as was the report.

Courtney Malloy

 

Here are sample page spreads from the 50+ page report.

49er Game

October 6, 2013 by bryan

This year for our anniversery we went to a Sunday Night Football game at Candlestick Park!

We enjoyed watching the San Francisco 49ers crush the Texans.

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Presenting at the American Institute of Architects East Bay

September 30, 2013 by bryan

Bryan will be presenting at the American Institute of Architects East Bay on October 16th about web design along with Dave Monk from ArcSource Consulting.

FOR IMMEDIATE RELEASE

CONTACT

Ms. Kendra Chao

VP of Corporate Operations

kendra@arcsource.com

5108432010,ext. 524

Free Seminar on October 16th: Marketing and Branding Through Technology for Architecture Firms

BERKELEY, Calif. (October 1, 2013) On October 16th, ArcSource will offer a complimentary seminar entitled “Marketing and Branding Through Technology for Architecture Firms”. Hosted by American Institute of Architects East Bay, the seminar will take place from 12:00PM to 1:30PM at 1405 Clay Street in Oakland. Presenters include Dave Monk from ArcSource Consulting, Bryan Mazzarello from Mazzarello Media & Arts, and Soo Somerset from Somerset Consulting. For more information and to RSVP for this event go to www.arcsource.com/aiaeb.

Attendees will learn key strategies and best practices from experts in Cloud CRM, Google Apps, Website Design & Analytics, Search Engine Optimization, Social Media, and more. This seminar will be ideal for any sized firm looking to increase brand awareness, gain more customers, and revitalize their marketing strategy.

As the workplace grows increasingly dependent on technology—the option to integrate and optimize its adoption of business technology from operations to finances to marketing—will no longer be an option for success, but a requirement. Dave Monk, CEO of ArcSource Consulting says, “Technology is changing rapidly, and will continue to have great impact on all aspects of a business. These new advances easily integrate a business’s sales, marketing, and branding structure. We need to think progressively given our target market and return on investment.”

For small businesses that are budget conscious and wary of “unnecessary” technological upgrades—many of these new solutions like a CRM (Customer Relationship Management) platform, are often costeffective and worth the investment. According to Forrester Research, fortyone percent of small to midsize businesses (SMBs) report having a CRM system in place this year and another 25 percent plan to deploy a CRM system this year or beyond. “Every small business can benefit from a CRM solution no matter what,” says Dave Monk, CEO of ArcSource. “We’re seeing new opportunities to use the software every week. An analysis of your current sales and marketing process or lack thereof will make it very clear as to what’s missing.

Putting into place a CRM solution has made our business more productive in terms of tracking information, opportunities, and learning, in every possible way.” This seminar will be helpful for any business looking towards technology and best practices to update their marketing and branding efforts. The information presented will help businesses work more productively, increase sales, and maximize their branding.

ABOUT ARCSOURCE

ArcSource is a premier provider of information technology consulting and support services to dozens of professional services firms and nonprofits in the Bay Area. The company’s mission is to partner with its clients towards their success, to share knowledge and technical solutions that meet their needs, to deliver excellent management services for their systems, and to provide the highest value and service to their staff.

ArcSource Consulting Inc.

2560 Ninth Street, Suite 121

Berkeley, CA 94710

(510) 8432010

www.arcsource.com

Kaz & Associates Website is Live

August 13, 2013 by bryan

We are thrilled to have launched the new Kaz & Associates website this week! They are a team of professional environmental specialists dedicated to providing practical solutions that benefit both business and the environment. It was awesome working with Babuljak Photography for the on-location lifestyle photography and headshots, Isaacs Ink for the written content and the Gutensite for their CMS platform and hosting.

"We hired husband and wife team, Mazzarello Media & Arts to design us an amazing new website. They oversaw the wire framing, information architecture, design, project managed the construction of the site, input the content and art directed the photo shoot. On top of all that they introduced us to our writer, photographer and website host. Thank you so much for all your and Stephanie's hard work on our new site.  The site looks fantastic and we absolutely love it!  I couldn't have chosen a better web designers than Mazzarello Media and it has been so easy to work with you both.  We absolutely look forward to working with you two again in the future and we'll be in touch regarding other media design very soon."

See it here! http://www.kazandassoc.com/

Savvy Bride Website is Live

August 6, 2013 by bryan

Savvy Bride - The Marketplace for Trusted Wedding Vendors

We wanted to tell you about a special company that we are a part of called, Savvy Bride. If you know anyone getting married in the next year, send them to savvy-bride.net. We did the brand identity, collateral and website design for the company and Stephanie and I are also co-founders. The Drupal backend was done by the brilliant developer and partner, Chris Powell in San Francisco. It all started when founder and CEO F.C. Wong contacted us two years ago with his dream. F.C. Wong is an award-winning wedding photographer for the last 10 years, he specialized in organic, natural light wedding photojournalism. His minimalist approach and timeless photographs have garnered worldwide recognition. He has traveled to destinations around the globe for his clients including Europe, Asia, Central & South America, The Caribbean, and all over the United States.

Savvy Bride was co-founded by a passionate team of professionals with backgrounds in wedding photography, design, marketing, and web development. We’re all small business owners, and we understand how time-consuming marketing can be, especially when you have to wear every other hat in the business. So we wanted to create a site that helped vendors fill their calendars with work, and at the same time helped clients find value in the perfect wedding vendor.

Savvy Bride brings together clients and top wedding vendors who are offering coupons for their services. Brides and grooms can come to one place to find all the top vendors in their area, from photographers to jewelers, planners, venues and more! Best of all, we’ve rigorously vetted our vendors to make sure they are amongst the best in their industry, saving clients not only money, but precious time as well.

Clients can feel confident when visiting Savvy Bride that not only will they find all of their needs in one place, but all of the services offered will be of the highest caliber. Without a doubt what separates Savvy Bride is the quality of our vendors. Only about 1 in every 15 applicants are accepted as a part of our team. We call them our “members,” because it’s truly an exclusive club. Yet, while they partner with Savvy Bride, our vendors remain fully independent companies on their own, and fully invested in the satisfaction of their clients. Savvy Bride lists only 20-30 of the best vendors in each category for each region, because who has time to look through a hundred vendor listings, right? So we’ve simplified that process for our clients, by vetting our vendors beforehand to make sure that they not only produce great work, but that they’re also trustworthy, experienced and dependable. 

New Client - Mama Mia Organics

July 25, 2013 by bryan

We are thrilled to announce that we will be creating a brand identity package (logo, branding guidelines, business cards, and digital collateral) for an organic Mommy and Baby line, Mama Mia Organics. Our goal is to enhance the efforts of the Mama Mia Organics brand by consulting on, designing and building a compelling brand. 

Stephanie and I are very excited that the company is a certified USDA Organic manufacturer of soap and bodycare products and has a long history of private label soap and bodycare products found in almost every major retailer. All products are developed and made right here in the East Bay.

We can't wait to see where this product line goes!

New Client - Easter Seals Bay Area

July 22, 2013 by bryan

We are very excited to announce that Easter Seals Bay Area has contracted with Mazzarello Media & Arts to create design collateral.

For more than 80 years, Easter Seals Bay Area has been helping individuals and families with disabilities and special needs live better lives. Their services enable individuals with disabilities to address life’s challenges, achieve personal goals, and simply gain greater independence for everyday living.

Easter Seals Bay Area has a specific expertise in providing services for individuals diagnosed on the autism spectrum, including consultation, early intervention, school-based, social skills, and therapeutic services. They are currently serving seven counties in the Bay Area:

  • Alameda
  • Contra Costa
  • Napa
  • San Francisco
  • San Mateo
  • Santa Clara
  • Solano

Easter Seals Bay Area is an affiliate of Easter Seals, Inc., which assists more than a million people through a nationwide network of affiliates in each of the 50 states, the District of Columbia, and Puerto Rico. They are a 501(c) (3) non-profit organization.

 

New Client - COFY

July 18, 2013 by bryan

We are excited to announce that Community Options for Families and Youth (COFY) of Walnut Creek has contracted with Mazzarello Media & Arts to do a full rebrand,  new website and various collateral pieces.

We are very pleased to support the mission and efforts of COFY. Community Options for Families and Youth (COFY) is a multi-disciplinary provider of mental health services. Their mission is to work with youth whose high-intensity behaviors place them at risk of hospitalization or residential treatment. Their staff of mental health clinicians work collaboratively with caregivers, educators and social service professionals to help exasperated families restore empathic relationships and maintain placement for their children. To foster resiliency and skill-building in their clients, they use: psychotherapy, behavioral coaching, family counseling, parent education, and trauma-focused treatment to restore empathic relationships and foster positive relationships and communication in whatever setting their clients live, work, and learn.

Shopify Expert Designer

July 17, 2013 by bryan

Today we are announcing our launch as a Shopify Expert.

Shopify is the world’s fastest-growing eCommerce platform supporting more than 60,000 merchants and selling 10’s of millions of products in 92 countries. We are excited to be a part of this amazing tool and help artisans and  merchants sell online.

Let us know if you are interested in a eCommerce wesbite solution.

We love our Chevy Sonic

July 8, 2013 by bryan

Our lives have been completely changed this summer since we bought a car. After a two year experiment of life car-free (May 2011-May 2013) we wanted to get a car. We loved learning the AC Transit bus system, riding BART and renting a ZipCar, but we still lacked the freedom to impulsively go wine tasting in Sonoma, camping in the redwoods, or a last minute road trip to LA to see old university friends.

So after quite a bit of discussion and debate we decided we wanted to get a car. But what car do we get? We knew we wanted to get a car that reflected our values and lifestyle and reflected us. Ultimately we landed on the 2013 Chevrolet Sonic LT Hatchback in Inferno Orange.

Sonic is the only small car built in the United States (Lake Orion, MI) and packs a whole lot of attitude. You can see it from its chiseled front end to the rear spoiler. Even the rear door handles are hidden to keep that sporty, clean look without sacrificing functionality. Its aggressive stance, dynamic lines and expressive wheel arches let people know that Sonic is ready for some fun. When you have a car with this much power under the hood and up to 40 MPG highway, it has to be backed up by a look to match. Sonic is going to catch an eye or two. Its defined front end with exposed headlamps, unique dual-port grille and motorcycle-inspired rear tail lamps make a strong visual statement.

The Sonic also connects with Siri on our iPhones so we can talk handsfrees and take advantage of the killer sound system. It also comes with a  MyLink 7" color touch screen and we can connect our Pandora account for streaming music.

We love that the Chevy Sonic is made in the USA and that Chevy has been making big efforts to become more sustainable with their EcoLogic standards.

EcoLogic

 Landfill gas supplies more than 20% of the total energy for heating and cooling of the final assembly facility, which makes the facility less reliant on fossil fuels. The 1.4L engine facility and the transmission facilities are landfill-free. These facilities use a process to reuse, recycle or convert to energy all waste created in their daily operations, which conserves resources. Sonic is the only vehicle in its class assembled in the United States. This reduces energy consumption and emissions related to vehicle transport. The Toledo, OH, transmission facility features designated habitat areas certified by the Wildlife Habitat Council, which provide ecological benefits. After the vehicle’s useful life, 85% of it is recyclable. The majority of its components can be broken down and recycled, which conserves resources and reduces landfill deposits.

So far we have been really pleased and taken the car camping on the Northern California coast. We can't wait to see where our next adventure takes us.

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Adrift Film from Simon Christen

July 3, 2013 by bryan

Adrift from Simon Christen on Vimeo.

Excerpt below from Simon Christen's Vimeo post. I changed the pronouns to third person.

It has been almost 3 years since Simon Christen released "The Unseen Sea" and he's excited and proud to share with you his latest project "Adrift".

"Adrift" is a love letter to the fog of the San Francisco Bay Area. Simon chased it for over two years to capture the magical interaction between the soft mist, the ridges of the California coast and the iconic Golden Gate Bridge. This is where “Adrift” was born.

The weather conditions have to be just right for the fog to glide over the hills and under the bridge. Simon developed a system for trying to guess when to make the drive out to shoot, which involved checking the weather forecast, satellite images and webcams multiple times a day. For about 2 years, if the weather looked promising, he would set his alarm to 5am, recheck the webcams, and then set off on the 45-minute drive to the Marin Headlands.

Website Launch - Branagh.com

June 12, 2013 by bryan

We are happy to announce we launched Branagh.com for our long time clients in Danville. Branagh Development is a construction and development company specializing in single-family homes, semi-custom subdivisions, custom homes, construction, luxury apartments, and commercial properties.

Thanks to Matt Branagh, CEO of Branagh Development for his loyalty and trust with us and his historic company of four generations of passionate East Bay builders. It was such a pleasure to design a website for such a high quality brand. 

Special thanks to Nora at Isaacs Ink for her copywriting skills and to Tap Consulting for their awesome CMS and CSS skills.

New Client - Wild Threadz

June 10, 2013 by bryan

Today we met with Michelle Beales. Michelle is the owner of Wild Threadz, an Oakland-based embroidery company. Michelle was introduced to us through a mutual client, Micaela Love of Love Horsemanship. We branded Love Horsemanship and Wild Threadz embroidered Micaela's jackets. In conversation Michelle mentioned how she is transitioning her part-time business to a full-time business this summer. Thanks to Micaela, Wild Threadz is our newest client.

We will be creating a brand identity design, business cards and a splash page for Michelle's business. Perhaps we will get Wild Threadz to embroider our logo on some of our own jackets.

New Client - Shepherd’s Gate

June 6, 2013 by bryan

Shepherd's Gate

We are happy to announce that East Bay non-profit, Shepherd’s Gate has hired Mazzarello Media & Arts to redesign their website from the ground up. 

The mission at Shepherd’s Gate is to meet the practical, spiritual, and emotional needs of battered and homeless women and children. 

Growing up in the Tri-Valley, I always heard wonderful things about how Shepherd’s Gate was helping women in need.

About Shepherd's Gate in their own words:

Shepherd’s Gate has earned a reputation for rebuilding shattered lives. Since 1984, we have provided Christ-centered services and housing to over 10,000 battered and homeless women and children. We provide a safe haven for women and their children who are homeless because of abusive relationships, addictions, loss of financial support and other factors. All services are provided to anyone regardless of race, age, religion, color, creed, national origin, disability, marital status, or veteran status. We operate two campuses, one in Livermore, CA and one in Brentwood, CA.

 

New Client - Building Blocks Collaborative

June 4, 2013 by bryan

We are very pleased to announce that we have been hired by Alameda County Public Health Department to create a brand identity and collateral for Building Blocks Collaborative.

The Building Blocks Collaborative (BBC) is a health equity initiative of Alameda County Public Health Department, using the Life Course Perspective as its theoretical framework. BBC unites a diverse group of multi-sector organizations that have committed to change the way they work to create equitable community conditions that support well-being starting from the earliest stages of life. More than 50 BBC members have engaged in a collaborative process to advance systems change and improve social, environmental, and economic conditions that perpetuate inequities.

SolarBOS Launches New Website

May 22, 2013 by bryan

SolarBOS, Inc., a leading developer and manufacturer for Balance of System products in the Solar Energy Industry, and Mazzarello Media & Arts are pleased to announce an updated and easier to navigate website for 2013. The new site includes an updated user friendly product configurator on the main page, updated photography, an in-depth look at SolarBOS, and much more. The new website is part of SolarBOS’ ongoing efforts to better serve their customers.

The new website’s homepage welcomes visitors with a clean and uncluttered design, new slideshow, and updated products section that provides an “at home” feel. The new design makes it easier for SolarBOS customers to find and configure the products they need in order to build cost-effective and high-quality PV systems. 

For more information about SolarBOS and to see the new website, visit www.solarbos.com

About SolarBOS

SolarBOS is a leading developer and manufacturer for balance of system products. In addition to providing a wide array of standard products, SolarBOS excels in providing custom solutions for integrators and designers alike. Founded in 2004, SolarBOS is located in Livermore, California. SolarBOS’ deep understanding of PV systems and experience in design and manufacturing, help develop reliable and cost-effective solutions for their customers. 

New Website Client - Kaz & Associates

April 22, 2013 by bryan

Kaz & Associates

We are very excited to announce that we have been contracted by Environmental Services company, Kaz & Associates, to design their new website.

With over 30 years of experience in the field of air, land and water quality compliance, Kaz & Associates provide their clients with the information and tools necessary to make educated, cost effective decisions regarding regulatory compliance.

What really drew us to them is that they maintain business practices that respect, preserve and enhance the environment ensuring that their clients remain in compliance with Federal, State, and Local regulations for the benefit of present and future generations.

New Client - Alameda County

April 15, 2013 by bryan

Alameda County Public Health Department Sign

We are excited to announce we are working with Alameda County Public Health Department. We have been tasked with branding the Realignment Innovation Fund (RIF).

This past fall, the Alameda County Community Corrections Partnership Executive Committee allocated $1 million in AB 109 funds to a newly created Realignment Innovations Fund – RIF. This fund is intended to support community-based approaches to supporting successful re-entry and reducing recidivism. The Place Matters Criminal Justice team coordinating this grant-making process, including convening stakeholders to define the funding priorities, solicit and review grant proposals, and make funding recommendations. Alameda County’s goals for Realignment, as expressed in Alameda County’s Realignment Plan, are aligned with Place Matters’ Criminal Justice goals of decreasing recidivism and supporting successful re-entry and sentencing alternatives, and coordinating RIF is a step toward supporting Alameda County’s efforts to reach our goals

AB 109

In 2011, Governor Edmund G. Brown Jr. signed Assembly Bill (AB) 109 and AB 117, historic legislation that has helped enable California to close the revolving door of low-level inmates cycling in and out of state prisons. It is the cornerstone of California’s solution for reducing the number of inmates in the state’s 33 prison to 137.5 percent of design capacity by June 27, 2013, as ordered by the Three-Judge Court and affirmed by the U.S. Supreme Court.

In November 2012, California voters approved Governor Brown’s Proposition 30 which created a constitutional amendment that protected ongoing funding to the counties for Realignment. The amendment prohibits the Legislature from reducing or removing funding to the counties. Learn more

Realignment Innovations Fund

Realignment Innovations Fund (RIF) grants fund innovative, community-based projects that reduce adult recidivism in Alameda County. RIF grants are not designed to support existing or ongoing programs or services. They are grants meant to serve as incubation funds for creative projects that will improve service delivery and strategies in the field of reentry.

The Realignment Innovations Fund is supported by Public Safety Realignment dollars (AB109). The Alameda County Place Matters Criminal Justice Team is coordinating this grant-making process, and will convene key stakeholders to define the funding priorities, solicit and review grant proposals, and make funding recommendations.

Learn more about the Realignment Innovation Fund 

Vintage Graphics

April 8, 2013 by bryan

This weekend we went to the Alameda Point Antiques Fair. Besides having one of the best view of the San Fracnsico Bay Area, the Alameda Point Antiques Faire is the largest antiques show in Northern California. Held on the 1st Sunday of every month, the Faire boasts over 800 Dealer booths. All items are 20 years old or older.

We fell in love with some awesome large-scale vintage graphics from the late 1970s. They have recently come out of storage and brought to life by Michael Cahn, who bought the entire collection from San Rafael-based company, Graphilia.

Graphilia (Vintage Graphics) From the designer circa 1970: Graphilia textiles are a new concept in interior design.  Bold designs have been individually serigraphed on fabric to create a series of dramatic wall hangings. They may be used individually or grouped to provide a strong visual focus for any interior.  They may also be used to coordinate various styles of furnishings.  Used in a sparsely furnished room, they add a feeling of completeness. Each design is professionally stretched on a sturdy pine frame and ready to hang.  All colors are matched and approved by the original designer before reproduction.  The colors are heat set and permanent, and an application of Scotchgard to each reproduction makes it easy to clean and maintain. Available from Vintage Graphics

We walked away with three amazing designs and hung them up immediately. See below.

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New Website - Diggity Dog

March 28, 2013 by bryan

DiggityDog.com new website

 

Several months ago we were hired by business owner, Donna Milich of Hot Diggity Dog Walking, to upgrade her branding and website. She was changing her company name and wanted a new image to reflect the professionalism of her company. We knew we had to knock it out of the park for her. Afterall she has 40 5-star ratings on Yelp! See below for logo, business cards and website.

Diggity Dog business card

Check out our new website luanch for San Francisco based dog walking and pet sitting company, Diggity Dog. (See the original website below.) Special thanks for our new favorite CMS created by our new friends at Gutensite in Walnut Creek.

We are especially proud of the adorable illustrations of Bay Area skylines. There are 3 in total and load randomly on each page. Can you guess which regions of the Bay Area we represented?

 

Original Hot Diggity Dog Walking Website

New Client- GroupBookers

March 8, 2013 by bryan

Edwin and NancyWe are excited to announce are have been hired to work with GroupBookers to redesign the interface of their online tool! They are moving into the next phase of the company and asked for our expertise in user interface design and user experience.

Founded in 2011, GroupBookers is a simple and efficient way to find the perfect hotel for groups that require 10 or more rooms. Their site allows you to effortlessly find, research and book hotel rooms and meeting space. No more searching the web or calling multiple hotels for info and rates not found online. With their user-friendly interface, dependable white-glove service and the lowest rates guaranteed, GroupBookers is all that planners need for easy, breezy group planning.

Plus, GroupBookers is an Oakland-based company run by husband and wife team Edwin Salgado and Nancy Chen-Salgado!

 

 

Make Fair Trade Local

March 4, 2013 by bryan

Make Fair Trade Local

Mazzarello Media & Arts is a key corporate sponsor for the fair trade event of the year in the East Bay! We invite you to join us this March. You can get tickets on Eventbrite. The Project Peace Speaker Series is proud to host Paul Rice, President & CEO of Fair Trade USA, for a night of information, inspiration, and action. No matter who you are, you can make a difference with one of the great movements of our time. 

Keynote address by Paul Rice Panel discussion with Paul Rice of Fair Trade USA, Betty Ann Boeving of BAATC, Nathan George of Trade As One, and Steve Wright of Grameen Foundation Representatives from fair trade organizations Fair-trade bazaar including food and handicrafts. 

"Make Fair Trade Local: Connecting the Global Community" is Saturday, March 16, 2013, 7:00-9:30pm.

 

Current participating organizations

  • Fair Trade USA
  • Fair Trade Town - Berkeley
  • Fair Trade University - Cal
  • Hub Oakland
  • Hae Now
  • Trade As One
  • Revive Drinks
  • Slavery Footprint
  • Senda Athletics
  • Frustrated Farm Girl
  • Mazzarello Media & Arts
  • Matt Beardsly Photography
  • TCHO
  • Alter Eco
  • Red Window
  • IJM
  • IJM Cal
  • Samaritana
  • Rebbl Tea
  • Not For Sale
  • Not For Sale- Cal Chapter
  • Freedom House
  • BAATC
  • 3 Strands Global
  • Freedom and Fashion
  • Love Never Fails
  • New Day for Children
  • Human Condition
  • Traditional Medicinals
  • Equator Coffees
  • La Yappa
  • Numi Teas
  • The Moon
  • The Sold Project
  • Catracha Coffee
  • Indigenous Designs

 

 

Fulfill Your Potential

January 28, 2013 by bryan

I saw this really great quote from Bay Area billionaire and activist Tom Steyer (the guy behind Prop 39 last year). His thoughts summarize so many amazing clients of ours here in California. Our clients are constantly "creating something new to solve the problem and change the world" in their own way.

The dream of California is that you can come here and fulfill your potential...This is your chance.
When I point out that California is often maligned by outsiders as a bastion of governmental and budgetary dysfunction (not to mention the stomping ground of the loony left), he retorts, “I like to say to them, ‘Where are the great companies that you’ve produced in the past 20 years? If you guys are so realistic and mature, name the great companies you’ve produced. Because I’ll name you 10!’” Achievement here, he says, “usually involves a small number of people going off by themselves and creating something new to solve the problem and change the world. That’s how great things are done, not by joining a high-quality professional institution and working your way up.

Quote from San Francisco Magazine' story "Wall Street Superman to the Rescue: Hedge-fund billionaire Tom Steyer is succeeding where other richer-than-thous have failed: winning elections with an MBA mentality."

New Client - Best Babies Zone

January 22, 2013 by bryan

Stephanie and I are excited to announce that will be branding the Best Babies Zone (BBZ) Initiative. Our goal is to enhance the efforts of Best Babies Zone by creating a Brand Identity, Branding guidelines, Business cards, Presentation slide template, Tradeshow banner, and Website.

The vision for BBZ is that "all babies are born healthy, into communities that enable them to thrive and reach their full potential." The mission is "to give every baby born in a Best Babies Zone the best chance in life."

What an amzing project for us to work on and get behind! Especially since my mother has worked as a Lamaze teacher since I was a boy. In fact my mom taught classes right out of my childhood home for years!

We have the honor of working along side professors from UC Berkeley School of Public Health. The School of Public Health was awarded a 2.75 million grant from the W.K. Kellogg Foundation to implement a three-year pilot initiative aimed at improving birth outcomes for infants in several U.S. cities.

"According to the March of Dimes, every year, more than half a million babies are born prematurely in the United States. The country’s premature birth rate has risen by 36 percent over the last 25 years, and racial disparities in premature births are a growing concern. Prematurity is one of the leading causes of infant death in the United States. The BBZ Initiative will address issues at the community level that lead to prematurity and other adverse birth outcomes."Berkeley Health Online

The UC Berkeley School of Public Health will serve as the lead agency for the BBZ Initiative. In addition to community, academic and public health partners including Alameda County/Oakland and a consortium of organizations will collaborate to develop and support the project.

"Major national partners include the Association of Maternal and Child Health Programs (AMCHP), CityMatCH, and National Healthy Start Association, with the evaluation design led by MassGeneral Hospital for Children. The BBZ work will be conducted under the coordinated efforts of a team of expert consultants, as well as national and local advisory boards." - Berkeley Health Online

Winter Thursdays at 25th Street Galleries

January 16, 2013 by bryan

We love Oakland and we love art. So that means that seeing art in Oakland is a awesome evening for us. What is even better is when your client is being showcased. 25th street is an awesome creative hive. There are some of our favorite galleries there like VesselMercury20 and my junior high art teacher's gallery, Manna. Also our new client The Moon, will be open on February 28. So if you have missed Saturday Stroll, and want to avoid the crowds on First Fridays, then come out on a Thursday this winter!

DATES: January 24, February 28, March 28

TIME: 6:00 pm - 10:00 pm

More than a dozen creative spaces located on the block of 25th street between Telegraph and Broadway will be open one Thursday evening a month on January 24th, February 28, and March 28.

  • Galleries open 6-8pm, including Vessel, Oakopolis, FM, Mercury20, Manna, PHOTO, SLATE, and Roscoe Ceramics Gallery
  • Local fashion at Zero Friends, Myrhhia Fine Knitwear, and The Moon
  • Live Acoustic Music at 25th Street Collective, 7-9pm
  • Two Mile Wines open until 10pm.
  • Perfect for people who want a more relaxing alternative to First Friday

http://oaklandartmurmur.org/events/art-on-25th-st-winter-thursdays-2013-02-28/

 

New Client - FocalShift

January 8, 2013 by bryan

Stephanie and I are excited to announce that the software development duo at FocalShift, Terry Tucker and Bennett Smith, hired Mazzarello Media & Arts to craft their new brand identity, business cards and website.

Both Terry and Bennett, with deep roots going back decades, evolved with the software industry as it shared the success of the personal computer and the resulting explosion of desktop software. This was followed closely by the wave of internet technologies, but in 2007 there was a revolution. An amazing new device, called the iPhone, powered by a unique user experience, captured the attention of thousands of developers, including us. It changed the course of their careers and resulted in the creation of their company, FocalShift, to shift focus to iPhone, iPad, and iOS.

We can't wait to get started in 2013!

More from Germany, Austria and Prague

January 7, 2013 by bryan

This autumn we traveled to Europe for our inspiration trip. This year's forcus was on Germany, Austria and a side trip to Czech Republic. We had an amazing time in Berlin, Prague, Vienna, Langenlois, Linz, and Munich. I hope you enjoy our travel stories and tips in our Things We Like section of our website.

Below are a few more moments we captured on the trip and we want to share them with you as desktop wallpapers. I hope they inspire you as they inspired us. Feel free to use as wallpaper for your iPad, iPhone or desktops.

Berlin, Germany

Berliner Fernsehturm

Berliner Fernsehturm

Berlin East Wall Gallery

Berlin East Wall Gallery

 

Prague, Czech Republic

Prague Sunset

Prague Sunset over the Vltava River

 

Vienna, Austria

Vienna Park

Vienna Park at Sunset

Vienna Stephansdom

Vienna Stephansdom

 

Vienna Metro

Vienna Metro

 

Langenlois, Austria

LOISUM Wine & Spa Resort

LOISUM Wine & Spa Resort

 

Linz, Austria

Linz Ars Electronica Center

Linz Ars Electronica Center

Linz Church Windows

Linz Church Windows

 

Munich, Germany

Munich Church Interior

Munich Church Interior

Munich Olympiapark

Munich Olympiapark

Merry Christmas & Happy New Year

December 17, 2012 by bryan

Merry Christmas and Happy New year wallpaper

We wish you a Merry Christmas and a Happy New Year from Mazzarello Media & Arts!

Please enjoy this desktop wallpaper for your personal use. May it brighten your home or workplace!

Download wallpaper 2560x1440

Go back in time and donwload the desktop wallpapers from 2010 (1900x1200)!

http://www.mazzarello.com/connect/details/li/Very-Merry/

http://www.mazzarello.com/connect/details/li/Merry-Christmas-and-Happy-New-Year/

 

Oakland Unite - Case Study

December 13, 2012 by bryan

Measure Y into Oakland Unite -  Before and After

Getting Started

The Oakland Unite branding process began in autumn of 2011 when the Department of Human Services selected Mazzarello Media and Arts, an Oakland graphic design studio, to rename and rebrand Measure Y,  a violence prevention program administered through the Oakland Department of Human Services.

The goal was to enhance the efforts of Measure Y in the greater Oakland community by renaming the program and creating a new logo that reflects its current work and future aspirations. 

We wanted to leverage Measure Y’s assets, attributes, and advantages while reflecting the vision and core values and elevate the visibility and reputation of Measure Y to key audiences:

  • Current and future grant recipients
  • Communities Measure Y serves
  • Oakland citizens unaware of past and current efforts
  • Politicians

Survey

Before we began we knew we wanted to hear from grantees of the program. We created a multipart survey that went out to grant recipients of Measure Y and asked questions like:

  • We want to know what messages will help attract clients to participate and stay involved in our violence prevention activities. Which messages or aspects of Measure Y's work appeal to your clients?
  • What shortcomings exist with the current name "Measure Y"?
  • What changes in the logo, name and brand of Measure Y would help you achieve your goals better?
  • What words or ideas might you want to include in Measure Y's new name and slogan?
  • Which parts of Measure Y's CURRENT brand and logo do your CLIENTS really like or dislike?
  • What three words would your clients use to describe Measure Y's mission and work?

Brainstorming

After gathering and reflecting on the data, Mazzarello Media and Arts was asked to lead a brainstorming session (March 2012) in with several Department of Human Services staff members, city officials, grantees of the program, and even members of the community positively affected by the programs.

Honing the Message

Later, Mazzarello Media and Arts presented over 40 name ideas and 20 tagline concepts. We went through several rounds of edits and in the beginning of May the final name and tagline was selected, Oakland Unite: One City, Once Peace, One Future.

Designing the Logo

Then came the design phase:

  • Typography development
  • 3 design themes
  • 3-5 variations per theme
  • 2 rounds of design revisions
  • Color palette development
  • Color revisions

Once the logo was decided upon we finalized the colors in July 2012 and crafted a branding guide completed September 2012 to ensure our efforts would have standards that could be followed in future collateral pieces by both the City of Oakland and the grantees.

 

New Client - The Moon

December 11, 2012 by bryan

We are happy to announce that we will be working on a new e-commerce website for the very talented and thoughtful creative team from the "slow fashion" company, The Moon, in Oakland, CA. You may have run into them during Art Murmur's First Friday or Saturday Stroll on 25th Street, just east of Vessel and just west of Bicycle Coffee.

Cory and Cassidy are Bay Area natives with a passion for garments that are artfully and responsibly crafted. They source their fabrics from the excess of society and the bounty of the earth, using materials that are scavenged, re-purposed, donated, and sustainably produced. They even make their own dyes.

Photo Caption: Cory Gunter Brown and Cassidy Wright, masterminds behind "The Moon" a boutique that specialized in repurposing found objects and fabrics, stand for a portrait in their shop on on Tuesday Dec. 7, 2010 in Oakland, Calif. Photo: Mike Kepka, The Chronicle / SF

Rebranding Blue Marble Body Care

December 10, 2012 by bryan

We are very excited to announce that we will be rebranding New York City based Blue Marble Body Care, a handcrafted bath and body company making products with natural and organic ingredients!

We met the owner, Elaina Watkins, when I spoke at the international Handcrafted Soap Maker's Conference in Miami in 2011. We stayed in touch throughout the year and at last everything came together.

Here Elaina's story in her own words about her amazing company:

When my oldest son, Craig was diagnosed with cancer in 2006, my world, my life as I knew it forever changed. Through the highs and the lowest of lows of our journey, I was able to extract a more purposeful, more meaningful life in everything I do. While working to maintain a healthy marriage and raise happy, purpose-driven children, I started Blue Marble Body Care, a family brand of bath & body care products using natural and organic ingredients. Our products are infused with super skin-foods formulated to protect and revive the skin, keeping it healthy and luminous. It is the goodness in these nourishing, soothing, & moisturizing products that my family and I use at home everyday and now it is the goodness we share wih you and your family. We are commited to speading goodness to everyone we touch with our skin-loving products.

 

California Travel Poster

November 10, 2012 by bryan

We decided that we wanted to celebrate the 75 year anniversary of the Golden Gate bridge by printing these California posters. Hand illustrated by Stephanie, the poster is an omage to vintage travel posters. We feature the state flower, the California Golden Poppy, wild grasses, the Marin Headlands, coastal foilage, sail boats and of course the grand Golden Gate Bridge!

These limited posters (only 50 prints) are on sale for $32 inluding shipping. Below is a nicely framed poster, sent to us by Doug, one of our a happy customers.

Brands that Last

November 2, 2012 by bryan

 

We pride ourselves on creating brands that stand the test of time. Although we are of course influenced by design trends, we try our best to create a brand that will read true for a long period of time. One of our favorite designers, Paul Rand, created logos that reached through time. Some of his best examples was the ABC logo, the UPS logo, Westinghouse, and the IBM logo.

In 2007, we got the chance to brand our local church in Berkeley. Recently the congregation purchased a church facility a block up from the "Gourmet Ghetto" at 1601 Walnut. The church has been lovley restored and is a historic landmark in Berkeley.

Mazzarello Media and Arts was presented with the challanged to design signage that would blend into the neighborhood as well as look like it has been on the property since the church's founding in 1913, almost 100 years ago. We could not be happier with the final outcome and are very thankful to the creative talent and 3D mind of Scooter from Coyote Signs for brining our vision to life.

 

Bauhaus Design

September 20, 2012 by bryan

Bauhaus Design Wallpaper

I have always been influenced as a designer by European design from the early to mid-20th century. One of the most influential has been the German design movement, Bauhaus. Bauhaus, was a school in Germany that combined crafts and the fine arts, and was famous for the approach to design. The movement created a unique and stylized typography, furniture, architecture, and graphic design.

“Architects, painters, sculptors, we must all return to crafts! For there is no such thing as “professional art”. There is no essential difference between the artist and the craftsman. The artist is an exalted craftsman. By the grace of Heaven and in rare moments of inspiration which transcend the will, art may unconsciously blossom from the labour of his hand, but a base in handicrafts is essential to every artist. It is there that the original source of creativity lies.

Let us therefore create a new guild of craftsmen without the class-distinctions that raise an arrogant barrier between craftsmen and artists! Let us desire, conceive, and create the new building of the future together. It will combine architecture, sculpture, and painting in a single form, and will one day rise towards the heavens from the hands of a million workers as the crystalline symbol of a new and coming faith.” — Walter Gropius

In September and October we will be traveling throughout Germany and Austria taking this incredible style. Enjoy this wallpaper!

Vote for our California Cycling Jersey

August 30, 2012 by bryan

Vote for our California inspired Cycling Jersey! If we get 250 votes in 90 days, Voler will manufacture in the USA, our design and we will earn 15% of every jersey sold!
 
Just be sure you are signed into Facebook and click the like button on the Voler website.
 

Tell us a little about the design.

Our jersey design, comes from a passion for the Golden State and the San Francisco Bay Area. No matter where you are in the world, if you say California or San Francisco people know exactly where you are talking about. What better icon for California than the Golden Gate Bridge (celebrating 75 years this year). Without a doubt, California is a cyclist's paradise. Not only does it have a powerful community of bicycle coalitions and activists , it also boasts some of the best weather year round for cycling! Did you know that California has 7 of the 50 Bike-Friendliest Cities in the US.

Tell us a little bit about Mazzarello Media & Art.

This energetic husband-and wife team of visual communicators offers the complete creative package: She’s the brainy, thoughtful, analytical half who thrives on solving problems and draws on her love of patterns, bold colors, and intricate designs. He’s the branding guru with the big personality and a passion for working with clients and thinking strategically. Together they form the dynamic duo of Mazzarello Media & Arts.

Launched in 2009, this artisan graphic design studio specializes in branding, corporate identity, marketing collateral, and websites for medium-sized organizations whose mission they passionately believe in: green business, sustainability, new technology, and progressive causes. Motivated by the message, Mazzarello Media & Arts offers clients classic design and functionality that endures over time.

The work of Bryan and Stephanie is fueled by the world around them. From cinema to cuisine, from urban landscapes to architecture, from linguistics to lines, they find inspiration everywhere — whether traveling the world or in their own East Bay backyard. Reminiscent of creative couples like Charles & Ray Eames, Christo & Jeanne-Claude, and Diller & Scofidio, they are long-time collaborators who spend hours mining creative ideas, bouncing solutions off one another, and challenging each other to push the boundaries of their imaginations.

This synergy offers what few design studios can: an in-house style understanding of large organizations and complex projects, but with the agility, transparency, and personal touch of a boutique shop. Their exceptional success is reflected in their many accolades, including the Talk of the Town Customer Satisfaction Award for three years running and the #1 rated East Bay graphic design company on Yelp.

Giving Back

August 22, 2012 by bryan

When Stephanie and I decided to take Mazzarello Media and Arts full time we knew we wanted a few key things to be different about our design studio. We knew that travel and exposure to new ideas would be important, a reasonable work schedule 4 days a week (Monday through Thursday), and lastely that we want to be able to give back to our local community and global community based on our passions.

Below are the local and global organizations we support from the profits of our design work as well as donated time and energy.

Local

Boost! West Oakland
Offering mentoring, academic assistance, and enrichment programs to the students of West Oakland.

La Cocina
Cultivate low-income food entrepreneurs as they formalize and grow their businesses by providing affordable commercial kitchen space, industry-specific technical assistance and access to market and capital opportunities.

SPARK Oakland
Providing life-changing apprenticeships to youth in underserved communities in Oakland.

Citizen Schools Oakland
Partners with middle schools to expand the learning day for children in low-income communities at Lionel Wilson College Preparatory Academy.

Project Peace
Create partnerships between local churches and social service providers that work together for just and sustainable communities in Berkeley & Oakland.

Adams Point Neighborhood Group
Developing community and arts in Adams Point.

BUILD East Oakland
Using entrepreneurship to excite and propel disengaged, low-income students through high school to college success in East Oakland.

Oakland Art Murmur
Supporting art and cultural venues that are dedicated to increasing popular awareness of and participation in the arts of Oakland.

Global

Greenpeace
Seeking solutions to environmental issues and promoting informed debate.

Global Exchange
Promoting human rights and social, economic, and environmental justice.

Compassion International
Breaking the cycle of poverty.

Oxfam America
Creating lasting solutions to poverty, hunger, and injustice.

Green America
Creating a socially just and environmentally sustainable society.

Art Murmur Walking Tours

July 19, 2012 by bryan

We were thrilled when we were asked to create the Saturday Stroll Walking Tours postcard for the hottest arts organization on the west coast, Oakland Art Murmur. Here is a great quote from the New York Times:

"Today Art Murmur is a bazaar of cultural activity. The gallery tours have grown to accommodate some 20 art spaces and hundreds of people...What began as a predominantly hipster local crowd now includes visitors from around the Bay and beyond. Serious art buyers from as far away as New York, Miami and Rio de Janeiro have also begun turning up."

Led by prominent Oakland curators, writers, and artists, each tour brings visitors to 3-5 galleries, with short presentations from curators or artists at each location. For more info check out the Art Murmur website: http://oaklandartmurmur.org/calendar/saturday-stroll

The way light falls on an object

July 18, 2012 by bryan

Our aunt found an amazing quote in my grandmother's journal and it is so lovely we had to share it with you. How amazing to learn how similarly we see the world!

"I like scrutinizing images, looking carefully at minute details.  I look for color changes, the way light falls on an object and think about what the shadow is, endless appreciation."

Here are some recent images from our extensive Instagram collection:

We love a happy client

July 10, 2012 by bryan

Last night I had the honor of attending the Northern California Solar Energy Association(NorCal Solar) Solar Energy Resource Guide release party at the Intercontinental Hotel on the opening night of the InterSolar Conference! Several months back we were approached by Norcal Solar to create the front cover for the 9th Annual SERG. The very talented Berkeley graphic design maven, Barbara Nishi was desinging the new guide but they asked Mazzarello Media and Arts to design the cover.

Rarley do we get the honor of having an unveling of our work let alone a release party! The NorCal Solar Board of Directors was present and very pleased with the final product. See the photo above!

 

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New site is live for Acuity Brands

July 2, 2012 by bryan

Website

We created a new website for Acuity Brands R&D OLED lighting division, known as the OLED Lighting Design Center. OLED Lighting unlocks new possibilities for us to connect with the places we live, work and play. More than warmth, more than soft glow, more than the many forms OLED can bring to design. 

View the website: www.oledbyacuity.com

Here is an awesome testimonial from Darren Blum, Senior Designer at OLED Lighting Design Center:

"Our group engaged Mazzarello Media and Arts based on a referral for web design and we could not be happier with our new site. From the very beginning, from the initial phone call, they asked the kind of questions a designer should ask, so I knew they got it”. Bryan took the time to understand our brand, our position in the market, and who our audience would be for the site. Combining this knowledge with keen graphic design skills, user interface design and technical knowledge, they produced a site that exceeded our expectations. Best of all, the site is responsive and looks great on any device. Give them a ring for your next project! It will be done on time and on budget." 

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David Marell Voice Over Professional

June 20, 2012 by bryan

David Marell's warm, deep and soothing voice that carries reliability, comfort and trustworthiness. David needed an identity design that portrayed that smooth style while looking professional yet approachable.

We chose a coffee brown and burgandy red for his color palette. The work consited of a custom illustration of vintage microphone, website with mp3 samples and embeded video. We also created business cards, and a resume to round out the total package.

Website: www.davidmarell.com

View the whole package

Honored as a Featured Alumnus

May 15, 2012 by bryan


Alumni Story

I had the honor today of finding out that I was a featured art alumus for Biola University. They asked some great questions I thought I would repost on our website.

What are some of the most exciting opportunities you have had since graduation? I have had the rare opportunity within design. I have designed the CD and collateral for the United Nations World Environment Day. My artwork was presented to the mayor of San Francisco, as well mayors from around the world. Also, I was able to be an art director on several photo shoots with renowned catalog photographer, Christina Schmidhofer. Since Biola, I’ve also launched my own design studio, worked on a new branding for Intel Labs Berkeley, and designed the 2010 Season Ticket brochure Oakland Athletics.

How do you feel that the Biola art department prepared you for your life as an artist? The Biola art department helped me be able to look at problems from different points of view, how to collaborate with other creatives, and also, it gave me fresh eyes to view the world with a sense of mystery. 

Any advice for future Biola art majors? It will take time; I think that is the first lesson. After I graduated, I thought I could conquer the design world. I didn’t realize how much work and knowledge were ahead of me. Another thing to recognize is that new graphic designers only apply to design studios. In fact, there are about 100 in-house design positions for every 1-design studio position! So, I would encourage newly graduated designers to get out there, look around and apply to companies or organizations you believe in.

http://www.biola.edu/academics/undergrad/art/alumni/bryan-mazzarello/

New Video Collaborate is live!

April 24, 2012 by bryan

We have been collaborating with our collegues at Matter, a video production company in the East Bay on more videos for Mazzarello Media and Arts. You may have seen our introduction video we released in January. Now we are excited to show you the premiere of our collaborate video! We hope this video will inspire you and help you to understand how Stephanie and I work together and how we collaborate with our clients!

You can view our collaborate section online and watch the view below:

Protect your Data

March 20, 2012 by bryan

LaCieThis is a friendly reminder that backing up your computer is serious business. We recommend a cool, little portable device from LaCie.

The key is to plug it in everyday and let Apple's brilliant Time Machine application do all the work. This has already saved us lots of time. Especially when it was time for us to upgrade to our new iMac. It is simple to restore your files from the old machine and your new computer has all the files ready to go, even the same desktop background. 

The 500 GB drive is perfect. In fact that is what I use and it has been a reliable tool for over 4 years and counting.

LaCie Rugged Hard Disk $150 (Shock proof multi-interface FireWire 400 & 800 | USB 2.0)

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We love learning

February 29, 2012 by bryan

We love learning about inspiring people, thoughtful music and exciting ideas. Our fantastic friends are always sharing new stuff with us, but we also get mental stimulation from the sources below.

The Treatment

  • What: A radio program where Elvis Mitchell talks film and life with today's creators of culture.
  • Why: We love thinking about how movies are made. This show takes both a very personal and big picture look at film.
  • Where: KCRW The Treatment website

New Band of the Day

  • What: An ongoing list with writeups about new and inspiring bands written by Paul Lester.
  • Why: It is hard to find new music with all the choices today. This makes the process much more fun and easy.
  • Where: The Guardian New Band of the Day website

Forum

  • What: A radio program discussing local, national, and international issues hosted by Michael Krasny.
  • Why: Each day there is some new topic or interview with a variety of perspectives. It helps us wake up and think critically.
  • Where: KQED Forum website

Winter 2012 Projects

February 28, 2012 by bryan

We are so excited when we get to work on projects that are extensions of our personal passions.

This winter we have been working on logo, print and web work for the Project Peace Speaker Series titled The Slave Next Door and the new website and email campaign for the non-profit Zagaya. Be sure to check out the portfolio section of our website to see additional projects.

The Slave Next DoorThe Slave Next Door

The Project Peace Speaker Series is proud to host Dr. Kevin Bales, one of the world's leading experts on modern-day slavery, for a night of information, inspiration, and action. It is a reminder that we all can make a difference with one of the great moral callings of our time.

Learn more

 

 

 

Zagaya

Zagaya was established as a non-profit organization, to ensure access to affordable malaria treatments in the developing world. Zagaya licenses technologies that allow them to partner and collaborate to solve problems. The cure exists and no child should be without it. 

Learn more

Introduction Video

February 21, 2012 by bryan

We have been working on a fun new personal project for Mazzarello Media and Arts that we are thrilled to share.

Inspired by the energy and visuals from our fabulous photos by Stephan Babuljak, we wanted videos to put our story of a husband and wife team into motion.

Dan Bowen at Matter listened to us and understood our need to share about our company and show how we organically work and create together. Since we know how important and difficult it can be to find the right team for the job, our hope is that this will take some of the guesswork out the process for potential future clients.

The following video is our introduction of who we are and what a day looks like at Mazzarello Media and Arts. Matter is currently working on a video for each main section of our website, and we can’t wait to post them in upcoming months.

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Dieter Rams: Principles 8-10 for Good Design

January 30, 2012 by bryan

Part Three of Dieter Rams: Ten Principles for Good Design inspired by the show at SFMOMA, “Less and More: The Design Ethos of Dieter Rams”, up through February 20, 2012. You can read Part One here and Part Two here.

Good Design

8. Good design is thorough down to the last detail

Sometimes we can get a little crazy about the details as designers. The exact color we want. The perfect amount of distance between each letter. The way a logo should always be used. We care about pixels and millimeters and CMYK and RGB and a bunch of other stuff clients don’t even realize. But that craziness is always keeping the client and their clients in mind. We create with precision and accuracy because we respect them and are looking out for future needs.

This is one of the main reasons I have loved Apple computers since I was a teenager. From the way they design a machine to the way the package it to the way they set up their stores, nothing is left to chance or arbitrary. Their thoroughness down to the last detail of where they put their power button is inspiring. I know, I know -- designers are so geeky.

Good Design

9. Good design is environmentally friendly

Designers are integral to the preservation of the environment. The way that car designers, fashion designers, product designers create can either be extremely harmful or helpful to the environment. If things are designed with reusable materials, intended to be long lasting, and avoid trendiness that helps us to have a less wasteful and more healthy environment.

When I design for clients, I always try to think about what is necessary to print and what can be conveyed via websites, social media and emails. I think it is important to avoid using unnecessary paper and ink, and when I do need to print items I use recycled paper and soy based inks, even if it costs more. It really is true what people say, “Every little bit helps.” You can read a magazine story that I was featured in about green printing at grist.org.

Good Design

10. Good design is as little design as possible

“Less but better.” Words I live by. Each design decision intentional and necessary. My favorite outfit is a black shirt with dark jeans. My desk is nice and tidy. I like solid colors, simple typefaces, and clean architectural lines. Keep things simple. Keep things pure. Give me the essentials and I am a happy designer.

When I look at design from Scandinavia, Germany or Switzerland I lose my breath for a second. The design can be made up of two colors, one typeface and a few lines and it speaks to me. My eyes are simultaneously stimulated and at ease. I can concentrate on what I need to see, and it becomes what I want to see.

Did I mention to you that I love the way Dieter Rams thinks?

Dieter Rams (born May 20, 1932 in Wiesbaden) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design.

Less and More: The Design Ethos of Dieter Rams”, up through February 20, 2012. You can read Part One here and Part Two here.

Talk of the Town Customer Satisfaction Award

January 26, 2012 by bryan

For the third year in a row, Mazzarello Media and Arts has received the Talk of the Town Customer Satisfaction Award in the Graphic Design category!

Mazzarello Media And Arts received 5 Stars and was named among the Top Businesses for Customer Satisfaction in 2010, 2011, and 2012. Only the very best businesses have been chosen to receive the 2012 CMUS Talk of the Town Customer Satisfaction Award. The award was created to showcase companies that excel in serving their customers and receiving high marks.

Ratings are calculated based on consumer-review websites and blogs, social networks, business rating services and other award information to determine the top companies across the country. Only those high ranking businesses with a 4-5 star rating win the Talk of the Town News Customer Satisfaction Award.

For the third year, Celebration Media U.S. (CMUS) and Talk of the Town News are co-sponsors of the award and are independent professional publishing, research and marketing companies that monitor positive and negative reviews, blogs and social networks to determine the highest-rated and top-reviewed businesses in all 50 states of the country and parts of Canada. Talk of the Town Honors celebrates the highest achievements in customer satisfaction and posts the findings free of charge.

http://www.talkofthetownnews.com/awards2012/5107616360

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Dieter Rams: Principles 4-7 for Good Design

January 24, 2012 by bryan

Part Two of Dieter Rams: Ten Principles for Good Design inspired by the show at SFMOMA, “Less and More: The Design Ethos of Dieter Rams”, up through February 20, 2012. You can read Part One here.

Good Design

4. Good design makes a product understandable

When designing logos, websites or printed pieces it is important that everything just makes sense. I get so frustrated with design that tries so hard that it becomes confusing. A logo you can’t read or website where the navigation tries so hard to be cool that you aren’t quite sure how to use it.

Even all the way back to my senior year of college, in the autumn of 1999 when I designed my university yearbook annual, I wanted a design that would be enable people to find their friends easily, reflect the spirit of the university, while still sharing a unique point of view. But if I had solely focused on it being unique, I would have been missing the point of what the product is supposed to be. I desired for it to be understood.

Good Design

5. Good design is honest

I think this is part of the reason that I love the Bialetti Moka Express or french press. They are what they are. They both tell me that water and freshly ground beans will come together to form a substance that will wake me up in the morning. Their only promise is that my caffeine fix will be met.

When simple machines are bogged down with design and have so many bells and whistles, I feel overwhelmed, annoyed and cheated. A toaster is still a toaster. A blender is still a blender. The design should only make good honest promises, and then follow through on them. That kind of design makes me smile.

Good Design

6. Good design is unobtrusive

I feel this most strongly when I think of flash websites. While there are designers that have figured out how to use Flash in positive ways, most of the time Flash made websites less useful. People felt wowed in the first 20 seconds, and frustrated the rest of the time. There was so much energy put into making websites works of art that they were no longer useful tools.

In general, I aim to design in a restrained way. To allow the user to be able to come to the site and interact with it as they wish. Most of my design is thinking about what people need and want, and making it easy for them to find. Of course I want the work to be pleasing to the eye, but I never want to create something that is beautiful but useless.

Good Design

7. Good design is long-lasting

When I was at the Dieter Rams show I kept on thinking to myself, “That design still works. I still love it. It could have been designed just yesterday.” When I can look back at my work from over ten years ago and be happy with how it looks, I know I was creating good design. Of course that is not true of every piece, but there are definitely some examples in my portfolio that still work.

However, it is truly a challenge to avoid appearing antiquated in the world of web design. So quickly people’s work can go from being fashionable to old. While it is true that the way we program and the technology are constantly changing, I think we should still attempt to avoid being overly fashionable and create sites that can last longer than is typical. We owe that to our clients.

Dieter Rams (born May 20, 1932 in Wiesbaden) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design.

Dieter Rams at SFMOMA

January 11, 2012 by bryan

I love Dieter Rams, the brilliant industrial designer from Germany. In a perfect world he would be my Uncle Dieter and every Christmas dinner would be spent talking about good design and simplicity. We would sit in his well designed mid-century chairs, listen to Johann Sebastian Bach on his record player, drink der Kaffee from his Braun machine and discuss how less really is more.

Since this is only my dream and not my reality, the next best thing is enjoying the current SFMOMA show, “Less and More: The Design Ethos of Dieter Rams”, up through February 20, 2012.

There I can stare at his designs and ruminate on his quotes, and enjoy the knowledge that he shares with us all through his ideas and creations. Over the next few entries I will be sharing “Dieter Rams: Ten Principles for Good Design” and my own thoughts about his words. I think he perfectly states why I love my job and am passionate about design.

Good Design

1. Good design is innovative

This reminds me to always have hope. That we will continue to progress in both technology and design and in fact the two are essential to each other. In moments where design feels stagnant, I remember that there will always be more ideas and possibilities. That innovation will continue to move us forward. I think the development of tablets and apps in the past few years is a beautiful example of the tandem nature of design and technology. I get excited just thinking about what new ideas lay ahead in the future.

Good Design

2. Good design makes a product useful

I love when things look cool. When I see it on a shelf and I want to buy it just to see it on my shelf. But I never buy those things. I buy what I use and I use what I buy, and when the beauty reflects the usefulness - I am a happy man. When I build websites I am always thinking about what is useful and necessary first, and as design starts to detract from the site’s functionality, the design must be stripped down. I think that is why my most favorite designs are also the most simple ones.

Good Design

3. Good design is aesthetic

When I use my Bialetti stove-top espresso maker each morning, it makes me happy. The metal container and plastic handle come together to make me smile. I love the shape, the feel, the smell of the coffee as it percolates. The beauty of this simple design is how well it is executed. As I design logos, print work and websites, I long to create things for companies to make their lives easier and better. I want their clients' days to be brightened (in little ways) by the aesthetic quality of my work. If “only well-executed objects can be beautiful,” I strive to be a designer of beauty.

Dieter Rams (born May 20, 1932 in Wiesbaden) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design.

Let's Go to the Movies (in Oakland)

November 20, 2011 by bryan

We love film and honestly watch movies very, VERY frequently. One of our favorite things to do together is watch a film that has interesting insight into humanity, delves into deeper truth and philosophy, tells us something new about the world or involves some form of a vampires in a postapocalyptic world. The following are our favorite places to go in Oakland for a movie and where we would enjoy having a discussion afterwards.

 
Paramount Theater
  • Where: Broadway (Uptown)

  • Why: Movie classics, Art Deco, Dec-O-Win, Mighty Wurlitzer organ, 5 bucks...Why not?

  • After: Xolo for late night tacos or Era Art Bar for beer and spirits in a lovely atmosphere
 
Grand Lake Theater
  • Where: Grand Ave.

  • Why: Historic theater, best sign around town, fun atmosphere for a blockbuster's opening night
  • 
After: Boot and Shoe Service for cocktails and pizza (the meatballs are a must if available)
 
Piedmont Theater
  • Where: Piedmont Ave.

  • Why: Small theaters, comfortable seats, independent films and audiences that enjoy them 

  • After: Lush Gelato for innovative flavors or Adesso for their happy hour drinks and small bites
 
 

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Glimpses of Italy 2

October 19, 2011 by bryan

We are still processing our RAW images from our trip to Italy this autumn, so while you wait we wanted to share more desktop wallpapers to give a glimpse of our travels from our iPhone 4 Instagram images.

For those of you that already follow us on Instagram, we hope these photomontages include some of your favorites. If you don't currently use the Instagram app, you should check it out because it is an awesome and quick creative outlet. 

Enjoy the images from Sirmione, Rimini, Modena, Bologna, Milano, Venezia and more.
 

Northern Italian Textures

Sirmione and Rimini

Emilia-Romagna Italy

Venice, Italy

Verona, Italy

Milan, Italy

Teaser Trailer

October 14, 2011 by bryan

We have been working with the incredibly talented Daniel Bowen of Matter, the video production company we recently branded, to create a series of videos that shares the story, passion and personality of Mazzarello Media and Arts.

Recently Matter video did a test shoot at our studio and we would like to share it with you, view the video below or watch it here:

http://vimeo.com/30529850

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Glimpses of Italy

October 12, 2011 by bryan

We are back from our trip to Italy with inspired minds, satisfied stomachs and anticipating going through all of our photographs from our trip.

While we would love to edit all of our 1,400 RAW images and upload some gorgeous wallpapers, there is also a lot of emails to go through and designing to be done around the studio. 
 
Since those photos may take a bit of time, we want to give a glimpse of our travels from our iPhone 4 Instagram images. For those of you that already follow us on Instagram, we hope these photomontages include some of your favorites. If you don't currently use the Instagram app, you should check it out because it is an awesome and quick creative outlet. 
 
We promise some lovely large images will be coming to decorate your computers' backgrounds, but until then we hope you enjoy these little beauties. Enjoy the images of the flavor, travel and art of Italy.
 

Taste Italy

Travel in Italy

Art in Italy

A Necessary Interruption

September 16, 2011 by bryan

Paris Metro

As a graphic design studio and a married couple that pretty much spends 24/7 together we found it was important to build a necessary interruption into the rhythm of our lives. That break serves as a milestone in our year and allows us to focus on a goal and build momentum towards it. 

Rather than have our time be marked by the fiscal year or chronological year, we measure time by these times of reflection and refueling. we don’t know what this will look like for us in 5 years but for the last decade we have spent these breaks refueling and devouring creative inspiration while traveling.
 
As professional creatives we have found it to be important that we refuel ourselves with inspiration. That time of refueling and inspiration refills our creative tanks that we draw from each and every day for our clients. We first do this on a micro level by working Monday through Thursday and reserving Fridays for reading design magazines like HOW and Communication Arts, hikes in the redwoods and visits to museums. We hold memberships at San Francisco Museum of Modern Art and Oakland Museum of California.
 
On a more grand level each year we set aside 2-5 weeks to travel abroad. Why travel? Why not something else? When we travel something amazing happens. Our eyes are opened, our minds expanded and we dream greater than we had before. We then can draw from the inspiration throughout the rest of the year.
 
Travel exposes us to many forms of creativity that touch all our senses. 
  • Languages are very stimulating to our ears, mouth, and mind.
  • Signage, art, and architecture are very stimulating to our eyes. 
  • Food stimulates our palate.
Here are some highlights from the last 2 years:
  • Swimming in the Tyrannian Sea of the north coast of Sicliy
  • Viewing the The Caixa Forum Museum in Madrid
  • Evening vespers at Christ Church Oxford
  • Fica (afternoon coffee and pastries) in Stockholm gardens
  • Wandering the passages of the Paris Metro
  • Evening sunset view from Lisbon’s hilltop Castelo de São Jorge 
  • Dazzling ceiling and windows in Barcelona’s Basílica i Temple Expiatori de la Sagrada Família
  • Majestic beauty of Cordoba’s Alcazar
  • Visiting the Mazzarello cemetery in Naso, Sicily
  • Taking a boat through Nyhavn, a 17th century waterfront in Copenhagen.
This year we look forward to our inspiration trip to northern Italy.
 
  • The plan is to stay 5 nights with my cugina Sylvie at Acetia Leonardi, a 5th generation balsamic vinegar estate in Modena, Emigla-Romana, land of Ferrari and Masarati, Parmesan cheese, and Ragu alla Bolognese. 
  • Then off to the Veneto to explore the crumbling walls and wander the canals of Venice where we hope to photograph about 4GB of ancient textures. 
  • From there we head to “fair Verona”, to see its artistic delights and witness the majesty of the ancient amphitheatre built by the Romans. The city has been awarded world heritage site status by UNESCO because of its urban structure and architecture. 
  • Lastly, we will go to Milan, the capital of Lombardy and the commercial capital of Italy. Not only will we get to see Leonardo Da Venci’s The Last Supper, but we will also be celebrating our 9th wedding anniversary in Milan.
 
To view some direct inspiration view out Photography portfolio:
 
Download our desktop wallpapers:

Christi Foist Shares Some Tips #2

September 12, 2011 by bryan

Stephanie and I have a great circle of thoughtful friends and colleagues that inspire us daily. It dawned on us that we should share their knowledge with you. So from time to time we would like to have them guest blog on our website.

This entry comes from our friend Christi Foist, writer, editor, knitter, and fellow film and music fanatic. She has a great knack for following trends, baking bread, keeping up with the news, and following Bay Area music venues. Christi has a great email she sends out called, artRecs, and I thought I would share it with you.

Well, as usual, I've wound up with more here than I expected. To mix things up a bit this time, I'm switching up the order and starting with poetry. You'll also find some highlights of upcoming concerts, since we're into quite the festival and tour season shortly. In brief, though:

Poetry

  • This via Mako Fujimura: the New York poet Samuel Menashe has died. I hadn't heard of him until now, but he was a WWII vet who saw "all but 29 members of his company of 190 men ... either killed, wounded or taken prisoner" during one day of the Battle of the Bulge, an experience that affected his approach to time. I share that because I was really struck that someone who witnessed such horror would respond by creating art. Would recognize how uncertain his future was, how precious each day ... and choose to write poetry. According to the Times, his literary career was one of belated acclaim, with the Brits appreciating his talent before Americans did. After the war, he had a largely non-academic career, which included "a motley assortment of pickup jobs: tour guide on Gray Line buses, French tutor, lecturer on cruise ships." Read the full obit. You can hear Menashe in NPR's 2006 interview with him. And, of course, read some of his poems.

Visual Art

Film & Video

  • This weekend I discovered the Retronaut blog, which led me to this entertaining short film (a kind of very early music video, really): "A Little Jive is Good for You."

Tunes

  • In case you didn't get enough former-Beatle and Zooey Deschanel Buddy Holly covers with the release of Rave On earlier this summer, there's another tribute album out, Listen to Me. Deschanel contributes another cover, alongside Ringo Starr, Chris Isaak, Natalie Merchant and others. NPR has the story and a few sample tracks.
  • Ryan Adams has recently released a few news tracks: the single "Lucky Now" (from his new album), as well as an acoustic take on the Iron Maiden song "Wasted Years" (featuring some very nice guitar work). I've liked some of his songs and been so-so on others, but I'm afraid I'll have temporarily worn out "Lucky Now" by the time the record drops on Oct. 11. Most tickets for his local shows appear to have sold out, alas, so you'll have to try your luck with Craigslist (as I plan to).
  • Do you know of the band, Tinariwen? The New York Times has a neat write-up on Tinariwen, with a very cool discussion of " 'asuf,' a sentiment from their own culture and Tamashek language that describes both a sense of spiritual pain, yearning or nostalgia and the emptiness of the desert itself ... [and] ... creates a certain kinship with the bluesmen of Mississippi and Chicago." The band is also featured in the latest issue of Paste, which includes a free download of one of their songs. Most excitingly, though, San Francisco is on the U.S. leg of their international tour this fall.
  • I'm not usually a fan of mash-ups but my friend Reid, a former editor for Paste recently shared one combining Radiohead and Dave Brubeck that I actually quite liked.
  • Upcoming concert highlights:
    • Bon Iver @ the Greek, Sept. 22
    • The Jayhawks @ Hardly Strictly AND Slim's, Sept. 30
    • Crazy lineup of artists @ Hardly Strictly, Sept. 30-Oct. 2
    • Esperanza Spalding @ Paramount Theater, Oct. 1 (part of the SF Jazz Festival)
    • Michael Franti @ the Greek, Oct. 8
    • Zee Avi @ the Independent, Oct. 13
    • Ryan Adams @ Herbst Theater, Oct. 14
    • Ryan Adams @ Uptown Theater in Napa, Oct. 15
    • McCoy Tyner @ Herbst Theater, Oct. 16 (part of the SF Jazz Festival)
    • Paul Simon @ the Greek, Oct. 20
    • Tinariwen with Cake @ the Fox, Oct. 30
    • Feist @ the Warfield, Nov. 14
    • Over the Rhine @ Great American Music Hall, Nov. 15
    • The Civil Wars @ the Fillmore, Nov. 17
    • Lucinda Williams @ the Fillmore, Nov. 19-20
    • Rachel Yamagata @ Slim's, Nov. 25
    • Morrissey @ the Fox, Dec. 1
    • Jake Shimabukoro @ the Warfield, Dec. 3
    • Tori Amos @ the Paramount, Dec. 16

Creatures of the Deep Blue

August 4, 2011 by bryan

Last weekend Stephanie and I spent Saturday afternoon at the 26th Annual Berkeley Kite Festival at Cesar Chavez Park in Berkeley, CA. We had never been before but our friend Emily reminded us of the famous East Bay event.

We were able to experience the excitement and artistry of modern kite flying, plus all around free community fun in the sun with an amazing view of the Golden Gate Bridge. There was something for everyone at the festival, from the Giant Creature Kites as big as houses which we feature on this wallpaper to kite battles and even choreographed kite dancing!!

Kite Fest

 

note from the creators of the Giant Creature Kites

Each giant octopus kite is 20-feet wide and nearly 100 feet long. The pod, or “Octopile” as the team likes to call it, flies in perfect formation as if it knew it were part of the team. With all those tentacles floating rhythmically in the air, the Octopile seems to take on a life of its own. “One or two giant Octopi kites are a sight to see,” Wrangler member Tom McAlister, “but when the Berkeley Kite Wranglers fly their Octopile of nine, ten or even more it becomes a wondrously vibrant spectacle you have to see to believe. And once you see it, you will never forget it.”

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Finding new inspiration

July 15, 2011 by bryan
As a husband a wife team, we not only have the pleasure of working together, but sharing life together and finding new inspiration. Lately we have been enjoying Oakland Art Murmur, the beauty of the annual pass to SFMOMA, and the Farmers’ market in Oakland.
 
Oakland Art Murmur
  • Where: Uptown Oakland
  • When: First Friday of the Month
  • Why: Great art, tasty food, fun music and a joyful (slightly eccentric) scene.
 
 
SFMOMA
  • Where: San Francisco (SoMa)
  • When: M-F 9-5, Sat - Sun 9-5:45
  • Why: Cool interior, interesting exhibitions and the rooftop sculpture garden and coffee bar.
 
 
Farmers' Market
  • Where: Splash Pad Park
  • When: Saturdays year round
  • Why: The most vendors, fantastic produce and the Bicycle Coffee stand next to Belgian Waffles

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Featured on KTVU Channel 2 News

July 12, 2011 by bryan

KTVU Channel 2

In the late afternoon of a very ordinary Monday afternoon on July 11, we got a call from Emmy award winning journalist, Heather Holmes of KTVU Channel 2. She asked if she could come over to do "an on-camera interview" about our graphic design piece we entered in the "I Choose Oakland" campaign. Of course we cleared our schedules and invited her and KTVU cameraman, Ryan, over for the interview.

We were surprised how fast and efficient the interview went. Before we knew it, they had arranged the camera set up, lights and even wired me with a microphone. After it was all over, I wondered what I even said, as time seemed to fly by.

Overall we were happy that we got to represent our wonderful city of Oakland and it was so great to know Heather quoted me on things I love about this amazing city, like incredibly creative people, landscape, transpiration and most importantly exceptional dining!

Watch the video

Collaborating with talented people

July 10, 2011 by bryan

Collaborating with talented people is the key to our success and one of our favorite parts of our job. We highly recommend working with the outstanding development team at Tap Consulting and the talented photographer Steve Babuljak.

 
Tap Consulting
The team at Tap Consulting not only created the robust content managment solution WebEngine, but they are also some of the nicest, brightest, hardworking programmers we know. Whenever we have a problem that needs to be solved, they are ready and thrilled to find a solution.
 
Steve Babuljak
Steve was our first choice photographer for our Mazzarello Media and Arts photoshoot, and shot our photobooth at our Holiday party. We love his style, attention to detail, how he makes people feel comfortable in front of the camera, and his ability to capture beautiful moments.

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Newly Designed Logos

June 20, 2011 by bryan

logos

We wanted to share with you some recently completed identities for some wonderful brands. We get so much joy helping companies and organizations connect the soul of their brand to the visuals of a logo identity.

We work with such a broad spectrum of clients and this spring's identity projects show that very well. Here are some brands we recently designed:

  • Family Paths - Provides mental health and supportive services with respect, integrity, compassion, and hope to Bay Area families
  • Pig in a Pickle - Marin County BBQ restaurant that supports local, organic, and sustainable agriculture as well as responsible and humane animal stewardship
  • GoodMeets - Bay Area based dot com start-up social network
  • WebEngine - Robust, user maintainable, web development platform developed by Tap Consulting
  • Tap Consulting - Central Coast web development and hosting service provider and long time tech partner for Mazzarello Media and Arts
  • Matter - East Bay video production studio specializing in non-profit commercial videos and wedding videography

Miami Continued (3)

June 20, 2011 by bryan

The Miami series continues with this final group of images, along with ones that we released in the last two weeks, representing all of the different elements we loved in Miami. Since one style couldn’t show all that Miami has to offer, each weeks’ images have their own distinct look. Enjoy our version of Miami Fusion.

Miami

Miami

Miami

Miami

Miami

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Why We Choose Oakland

June 17, 2011 by bryan

Choose-Oakland.pdf (2.71 mb)

Have we mentioned that we love Oakland? We live, work, worship and play in this amazing city. Oakland is the metropolitan hub of the East Bay and the third largest city in the Bay Area behind San Francisco and San Jose and we like it that way. We have room to breathe when we walk around Lake Merritt or the redwoods in the Oakland hills, but at the same time we have access to amazing public transportation which is important when you don't have a car. We get around on BART, AC Transit, the East Bay Ferries, and we even have Amtrak roll through town.

We can cheer for one of three pro sports teams (A's, Warriors, Raiders) or head to Jack London Square, where there's a saloon the author frequented and Yoshi's, a renowned jazz club. We can walk through historic victorian homes, watch container ships at one of the busiest industrial ports on the West Coast, rent a sailboat on Lake Merritt, stroll along 19 miles of bay and estuary shoreline, explore the fantastic Oakland Museum of California -- they're all great reasons to hop the bay and spend a fog-free day exploring one of California's largest and most ethnically diverse cities. Did you know Oakland boasts about a dozen wineries – many with tasting rooms – including award-winners Dashe, JC Cellars and Enat.

I love this quote from Frommer's Travel guide:

"as the City by the Bay has become crowded and expensive in the past few years, Oakland has experienced a rush of new residents and businesses. As a result, Oak-town is in the midst of a renaissance, and its future continues to look brighter and brighter.

And here is another great quote from a recent article in the Oakland Tribune about Pandora, whose headquarters is in Oakland.

"This is an entrepreneurial firm, a social media company, and that helps the downtown," Del Beccaro said. "With the new apartments and condos being built in the area, you can put the creative types in jobs in Oakland."

Other cutting-edge companies such as solar firms BrightSource Energy, Sungevity and SolarFirst have headquarters in Oakland. Tech firms such as iParadigms, Lucid Design Group, LiveScribe, Xantrion and Skytide also are based there.

City officials hope those ranks will swell steadily. And it may happen because Pandora is attempting to be an Oakland ambassador.

"Pandora has been active in trying to convince software and social media companies to move from San Francisco to Oakland," Quan said.

Why Choose Oakland? Download the PDF
  • The “cool” factor - eclectic, happening, fun; diverse
  • Concentration of like- minded innovators
  • Educated, creative, young workforce
  • Talented innovators
  • Affordable city living
  • Easy public transit access
  • More artists anywhere outside of Manhattan
  • World-class arts institutions, venues, attractions
  • Amazing restaurants and farmers markets
  • Rich musical heritage

Craneway Pavilion Website

June 13, 2011 by bryan

Craneway Pavilion

Mazzarello Media and Arts is proud to announce that we have been hired to redesign the Craneway Pavilion website! Craneway Pavilion is a world-class, sustainably designed event, concert and production facility centrally located in one of the planets most iconic destinations San Francisco Bay Area.

The Craneway Pavilion has a historical significance of innovation and community. This 45,000 square foot iconic destination, The Craneway Pavilion is in the heart of the East Bay, adjacent to Berkeley and Marin County. A spectacular indoor-outdoor environment,landmark architecture, and state-of-the-art infrastructure and amenities set the stage for cultural events, public gatherings and private affairs—of every size and every stripe—as unforgettable as the San Francisco Bay Area itself.

Craneway Pavilion is designed for maximum sustainability, combining the 21st century’s most forward-thinking building standards and green technologies with the structure’s original environmentally friendly features – including more than 40,000 panes of glass that welcome in an abundance of natural light.

The Craneway is also accessible by helicopter, BART and Amtrak (+ shuttles from nearby stations), car (the venue has 1,200 dedicated parking spaces), and by foot from the beautiful shoreline Bay Trail.

  • Set on 25 breathtaking waterfront acres with panoramic 180-degree views
  • Expansive 45,000 square-foot venue with flexible sizing for 250 to 5,000 guests
  • 20,000 square-foot wharf patio creates flow between open-air and interior spaces
  • State-of-the-art sound, lighting, communications and green power systems.

Historical Background

Designed by legendary 20th century industrial architect Albert Kahn, the building opened in 1932 as a Ford Motors production plant.During WWII, it was retooled to assemble tanks and jeeps, becoming a hub of homefront efforts that gave rise to “Rosie the Riveter.”

It has been on the National Register of Historic Places since 1988. The restoration of the Ford Assembly Building, part of which is the Craneway Pavilion, has won the National Trust for Historic Preservation Award.

 

Miami Continued (2)

June 9, 2011 by bryan

The Miami series continues, along with ones that we released last week, showing all of the different elements we loved in Miami. Since one style couldn’t represent all that Miami has to offer, each weeks’ images have their own distinct look.

Miami

Miami

Miami

Miami

Miami

Miami

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Miami Fusion

June 1, 2011 by bryan

Bryan recently had the pleasure of speaking at the Handcrafted Soapmakers Guild’s Annual Conference in Miami on the topic of branding and design. (You can read his blog entry to find out more about the topics he discussed). While we were there we were inspired by the beauty and diversity of Miami. It was a city that felt futuristic and classic, full of nature and design, with something to look at around each corner.

We went to restaurants that are classics like Versailles Restaurant, and exciting new places, like Sustain. The charming beaches on Key Biscayne were lovely next to the excitement of the downtown glass skyscrapers and bustling South Beach. At each location we heard new languages and accents and were surrounded by people of every age. Everything about it was absolutely wonderful, except it would have been perfect about 10-15 degrees cooler (we are from the Bay Area after all).

These wallpapers, along with ones that we release over the next few weeks, represent all of the different elements we loved in Miami. Since one style couldn’t represent all that Miami has to offer, each weeks’ images will have its own distinct look. Enjoy our version of Miami Fusion.

paper

paper

paper

paper

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Teaming up with Rewardy

June 1, 2011 by bryan

RewardyToday we are excited to announce that Mazzarello Media and Arts is teaming up with Rewardy, a mobile loyalty stamp card app for your iPhone, Blackberry and Android phone. We are happy that we can provide this proven technology to our clients here in the Bay Area.

I am sure you can agree that getting a stamp on your loyally card at your local coffee shop or gelateria is a great idea. Buy 10 get one free, right? I myself carry about nine cards with me. I have one for Lush Gelato, one for Grand Lake Coffeehouse, one for the burrito bar at WholeFoods and I love taking advantage of them, when I remember to pull it out or search for it at the bottom of my satchel. The problem is I always forget to get them stamped. So now I actually have three Lush Gelato cards, each with 2 stamps.

But now with Rewardy, a single app you have on your mobile phone, people can carry their card with them at all times. Rewardy is ideal for cafes, bars, spas, eateries, laundries, and many more types small businesses.

Paper based Loyalty Stamp Card is a traditional and an efficient way for businesses to retain and reward their loyal customers. The new Rewardy Mobile Loyalty Stamp Card application is now taking this proven marketing tool to the next level.

How does the Rewardy service work, you ask?  A customer learns about the card via a flyer or a sticker that you place at your business (provided to you by Rewardy). If they do not have the Rewardy Free app installed yet, they download it for free from the App store and select your business card. To stamp a card, you ask the customer to hand over to you thephone, and stamp it by entering your password. When you stamp the "free" spot, you give the free item to the customer and the card resets automatically.

Find out how Mazzarello Media and Arts can set your business up with a Rewardy customized account and marketing materials!

 

Christi Foist Shares Some Tips

May 26, 2011 by bryan

Stephanie and I have a great circle of thoughtful friends and colleagues that inspire us daily. It dawned on us that we should share their knowledge with you. So from time to time we would like to have them guest blog on our website.

Christi Foist

This week I would like to introduce you to Christi Foist, writer, editor, knitter and film and music fanatic. She has a great knack for following trends, baking bread, keeping up with the news, and following Bay Area music venues. Christi has a great email she sends out and I thought I would share it with you this week.

Visual Art

  • Crocheted tributes to Banksy are just one of the many forms knitted graffiti takes; the New York Times has a look at the trend sometimes known as "yarn bombing". (See also this SF example I spotted a while back.) Keep your eye peeled for more in mid-June. Apparently the 11th has been dubbed International Yarn Bombing Day.
  • This isn't strictly visual, perhaps, but I could spend hours at a show like this. So many great ideas for repurposing things to use around the home.
  • A closer look at World War II's most famous kiss: this post is a few months old now, but re-examines one of the war's most iconic photos in light of a possible witness' recollection.

Tunes

  • First Listen brings you Death Cab for Cutie and My Morning Jacket this week. Both stream until May 31, so carve out 45 minutes of your holiday weekend, if you're a fan.
  • Top 10 composers: an 8-year-old's list(s) - This is actually a few months old, a but a delightful response to an article by the Times' critic. And, there's a follow-up video, in which he discusses Lady Gaga, his demotion of Brahms on the list and what he likes about Taiwanese soup. Eight minutes, but a fun eight -- he even concludes by playing a Bach fugue.
  • J. Crew's getting on the music tie-in bandwagon, so if you don't mind looking at some women's shoes in the process, you can get two free songs (I only liked the Sallie Ford one enough to download; the other was more electronic).

Film

  • If you're a fellow Tintin fan, you can check out a preview for the movie version (which has Spielberg and Peter Jackson involved, among others), due out at Christmas.
  • Woodie Allen has a new film out, and so far both the New York Times and Wall St. Journal really like it. I'm rather tempted to go myself.

Identity Design and Packaging

May 23, 2011 by bryan

Identity Design and Packaging: Notes from the 2011 Handcrafted Soapmakers Guild Annual Conference

 

Below is the outline to the presentation I gave at the 2011 Handcrafted Soapmakers Guild Annual Conference on Friday, May 20, 2011 in Miami, FL.

We have also made the 90 minute presentation available in PDF format for you:

Download Identity-Design-HSMG-2011.pdf (104 slides, 26MB) 

 

Download

 

Meet the Team

 

 

Look, Learn, Collaborate, and Connect

 

 

Design Process

 

 


Part 1 - Design Theory and Design 101: technical and theoretical overview

  • Color
  • Typography
  • Texture
  • Shape
  • Layout and Grid
  • The Project Triangle (Choose 2: Good, Cheap, Fast)

 

Part 2 - Holistic Design: integrating heart and passion for your business with your branding

Are you asking the right questions? Who are my customers?

Is my product local, national or global? Is my product serious or playful? Is my product a luxury or commodity? What other brands would I compare myself to? What other brands do I want to avoid looking like?

Taglines

  • Nike - Just Do It Milk - Got Milk?
  • American Express - Don’t leave home without it
  • Allstate - Your in good hands with Allstate
  • Apple - Think different
  • M&Ms - Melts in your mouth, not in your hand (not really)

Packaging

With the logo finalized and your product in hand one could think why don’t I just slap a sticker on a bottle or a box and there we go? This would be a big mistake because this is where it really all comes together. This will be the culmination of what you have dreamed and created. This is what will go in people’s hands and homes.

Are you asking the right questions?

  • How does my logo connect to my packaging?
  • Do I want a bar completely wrapped or partially wrapped?
  • Do I need excessive packaging?
  • Can I get everything to be recyclable?
  • Is it made from recycled paper or plastic?

 

Part 3 - Design Process: taking dreams into reality

Identity Survey

ThinkHouse Collective logo process

  • Research
  • Concepting
  • Comps
  • Refining
  • Color
  • Final Logo (Colors: RGB, CMYK, Black and Format: PDF, EPS, JPEG, TIFF, PSD, Icon)
  • Logo Integration (Business cards, postcard)

Other Logos:

  • Artists Moving
  • Caffe Santoro
  • MB Realty

 

Part 4 - Case Studies: successful brands have successful design

  • Big Coffee Brands
  • Micro Roasters
  • Big Soap Brands
  • Well branded soaps

 

About Mazzarello Media and Arts

Born from the imaginations of husband and wife team Bryan and Stephanie, Mazzarello Media and Arts is an artisan design studio based in Oakland, California. We collaborate with businesses, non-profits and artists whose enthusiasm for their trade feeds our creativity and inspires our problem-solving instincts. We also care deeply for social justice and environmental issues, which weighs heavily in our business decisions from ink and paper to the non-profits we support. A new project is like getting our caffeine fix—we get a rush from new opportunities to learn and collaborate. We strongly value what you entrust to us: your dream, your vision, your passion.

 

Talk of the Town Award 2011

May 11, 2011 by bryan

For the second year in a row, Mazzarello Media and Arts has received the Talk of the Town Customer Satisfaction Award in the Graphic Design category. Mazzarello Media And Arts received 4 Stars and was named among the Top Businesses for Customer Satisfaction in 2010 and 2011. Only the very best businesses have been chosen to receive the 2011 CMUS Talk of the Town Customer Satisfaction Award. The award was created to showcase companies that excel in serving their customers and receiving high marks.

Ratings are calculated based on consumer-review websites and blogs, social networks, business rating services and other award information to determine the top companies across the country. Only those high ranking businesses with a 4-5 star rating win the Talk of the Town News Customer Satisfaction Award.

For the third year, Celebration Media U.S. (CMUS) and Talk of the Town News are co-sponsors of the award and are independent professional publishing, research and marketing companies that monitor positive and negative reviews, blogs and social networks to determine the highest-rated and top-reviewed businesses in all 50 states of the country and parts of Canada. Talk of the Town Honors celebrates the highest achievements in customer satisfaction and posts the findings free of charge.

http://www.talkofthetownnews.com/awards2011/5107616360

Snowscape

February 23, 2011 by bryan

This wallpaper image comes from our trip to the Sierras where we found ourselves skiing in 80 inches of powder! We took this image while cross country skiing the backtrails of Royal Gorge Cross Country Ski Resort, North America's largest cross-sountry skiing resort located near Lake Tahoe, CA with 320K of groomed track!

The resort is so remote the only way to this spot is by skiiing there. The only sounds we heard was the swish of our skiis. We just loved the contrasts of a bright blue sky, sparkeling white snow and dark green trees.

Royal Gorge

Belle Rocce

February 7, 2011 by bryan

This wallpaper image comes from our photography in Sicily. The title is "Belle Rocce" which means Beautiful Rocks in Italian.

The main photo was taken at the edge of the ancient city of Cefalu, October 2010 on our last trip to Sicily. The week we were there the weather was unseasonably stormy and the Tyrrhenian Sea was extremely rough. Normally the sea is as calm as Lake Tahoe so it was a rare sight to see the water beating against the craggy rocks.

Sicilian Rocks

Basecamp is now on your mobile phone.

February 4, 2011 by bryan

As many of you blog readers my know, our preferred project management tool is Basecamp. Well at last Basecamp is now on your mobile phone, and it is not an app but HTML5! Now you can manage your project on BART, casual carpool or at the lake.

 

The entire Basecamp mobile interface was designed for small screens. It’s easy to read, easy to tap, and fine-tuned for speed. Carefully crafted and elegantly presented, Basecamp mobile is a pleasure to use when you’re on the go.

No apps to install. It’s HTML 5. Basecamp mobile is designed for use with your phone’s web browser. You don’t need to download an app from an app store. Just visit basecamphq.com on your phone’s browser, and you’re good to go!

Access all of your Basecamp projects. Post new messages for your team and clients to see. Read and add comments to project messages and milestones. Create and check off project to-do items. View all of your Writeboards, image attachments, and files such as Microsoft Office documents or PDFs in their original format.

Learn more: http://basecamphq.com/mobile

Of Monsters and Men

January 25, 2011 by bryan

Stephanie and I are always on the look out for a new inspiration. Creative inspiration comes in many forms but music is one of the strongest.

For some reason a little tiny island floating off the coast of Denmark seems to produce a phenomenal amount of great music per capita. Iceland has given us Bjork, Sigur Ros, Leaves and now Of Monsters and Men. This unsigned folk band hails from Reykjavík and creates some really fun full sounding acoustic music.

 

Enjoy this video from Seattle's public radio station, KEXP, as Icelandic band Of Monsters and Men perform "Little Talks" in their living room in Reykjavík during Iceland Airwaves 2010. Recorded on 10/16/10.

 

Barcelona Desktop Wallpapers

December 31, 2010 by bryan

Today is the last of a few things. For one it is the last day of December, the last day of 2010 and the last day of our 31 wallpapers for 31 days in December.

We had a hard time keeping it to 31 so we added a couple bonuses for those of you who are counting. This last series of wallpapers come from our photos of Barcelona, Spain. We were prepared to be insider when we arrived in the city, but we had no idea how impactful Barcelona would be. It is a remarkably creative city. Just walking down the street we were overwhelmed by the creative street performers, Gaudi’s modernista buildings, impromptu dancing and the smell of great food. Even the sidewalks had a nice design element to them. In this series you will see how we were inspired by texture as well.


We hope you enjoyed this month’s wallpapers. Feel free to share with friends, family and coworkers.
Happy New Years!

Barcelona

Barcelona

Barcelona

Barcelona

Barcelona

Barcelona

Barcelona

All Hail Madrid

December 22, 2010 by bryan

When we first stepped out of the train station in Madrid, the capital of Spain, we felt right at home. After being in smaller cities it was wonderful to be walking amidst towering high-rises and treelined boulevards.

What is not to love about Madrid? We got to go see amazing art at The Reina Sofia, The Prado, Caixa Forum and many other galleries. We spent an afternoon soaking in the autumn sun at Parque del Buen Retiro, took in all the action with a stroll on Gran Via and feasted on tapas and cava in one of the great late night dinner cities!

The wallpapers below show the variety of stimulating visuals of Madrid, from the cherry red Reina Sofia building, luxurious and plush dining rooms, soaring glass ceilings, and even beautifully inspiring staircases.

Enjoy another 6 wallapers this month and don't forget to leave a comment.

Madrid

Madrid

Madrid

Madrid

Madrid

Madrid

Limited Edition Greeting Cards 8 packs

December 20, 2010 by bryan

Stephanie and I have been hard at work recently on a special project. We have been wanting to create a way for people to have another way to connect to us as designers. We got a lot of positive feedback on the illustrations on our new website we launched back in September so we knew we wanted to use those, but we did not have a format to display them other than online. Some people mentioned they would like a calendar and others said t-shirts. Ultimately we decided on greeting cards. So we went to work.

We ended up picking our favorite icons from the illustrated series, a typewriter, our cat Baz Kitty, our Bialetti Caffettiera, and a mailbox.

The cards are 4" x 5.5” and are CMYK printed at GreenerPrinter in Berkeley, CA on 95# Reincarnation Matte paper from San Francisco based New Leaf Paper. They are made of 100% recycled paper and Processed Chlorine Free and printed with soy-based inks. Our hand-crafted 8-pack comes with 2 cards of each design and comes wrapped in our custom hand-made craft paper envelope with either an ornament or Christmas tree tag tied with twine.

We only have 17 custom 8-packs left. So get your orders in now before they are all gone. Only $15 for a limited time!

Email us to inquire about a purchase: contact@mazzarello.com

 

Greeting Cards

Greeting Cards

Greeting Cards

Greeting Cards

Greeting Cards

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ThinkHouse Collective Brand Identity

December 17, 2010 by bryan

ThinkHouse Collective is a membership based coworking community for people who work independently as entrepreneurs, freelancers, contractors, political consultants and lobbyists in Midtown and Downtown Sacramento. This fun and talented group works in an inspiring space in a charming yellow Victorian house.

It was very important that their logo and overall design reflect their creative spirit and concept. We referenced a vintage typeface and color palette with a modern sensibility to reflect their eclectic style. Their business card and postcard play on the concept of space and floorplans.

We came up with the idea that the open space on the postcard can serve as a place to promote different events or offers, which has been very useful to them.

We love that Janna and Jeremy have blogged and tweeted about their new logo and even had shirts made for a promo event.

Here is what Janna has to say about working with us:
I cannot say enough good things about Mazzarello Media and Arts. I love Bryan & Stephanie's work. It's that simple. One of the things I appreciate most is how thoughtful and meticulous both Bryan and Stephanie are with their work -- it's pretty obvious with the end result. Working with the Mazzarellos is not only rewarding, but also energizing because we mutually contribute to each other's growth and success. Relationships like that are rare and worth every bit (both dollar and otherwise).

View more

 

Sevilla In Our Hearts

December 17, 2010 by bryan

Continuing with our 31 wallpapers for the month of December, we are happy to present you with the next four. These image are composites of our photographs from our time this October in Sevilla, a rich and historic city in the heart of Andalusia. As my friend Michael says, "It is the Spain of Spain”.  It is a special city to me personally because my grandfather lived in Sevilla for 20 years. I have fond memories of Christmas stories from my nonno about his adventures.

Sevilla is both old and new. We fell in love with the Arabic designed buildings and artwork. The Moors ruled the Iberian peninsula from 711 A.D. to 1248 A.D., and left indelible traces in Sevilla as in all of Al-Andalus (Andalusia). These images are our impression of an ancient yet vibrant modern city. 

Sevilla

Sevilla

Sevilla

Sevilla

Memories of Portugal

December 2, 2010 by bryan

Each year we try and take time away from the office to refill our creativity reservoirs. This October Stephanie and I spent a month traveling in Sicily, Spain and Portugal.

When in Portugal we fell in love with the beauty of its buildings, subways, nature, food and people. The variety and contrasts are what made it especially beautiful...organic natural beauty in the middle of the city, crumbling walls across the street from gorgeous contemporary architecture, a night life enjoyed by all ages, a country full of history that is pushing creativity forward.

In Lisbon we immediately felt at home, and our only regret is that we didn't spend more time there (well it would have been nice if the rain came down a little bit softer too). It is the city we would return to right now if we could.

In Lagos the jagged rocks jumping out of the green sea made us look forward to further explorations of this stunning coastline. We thought of the great explorers setting sail not knowing what would lay ahead, and found ourselves wondering why one would want to leave all of that beauty behind.

We miss you Portugal...your vinho verde, bacalhau, Pasteis de Nata and most importantly all of your wonderful charm around every turn.

Enjoy these desktop wallpapers and besure to share them with your friends and family. Just click the image to view the full size.

Lagos, Portugal

Lisbon, Portugal

Lisbon, Portugal

Lisbon, Portugal

Very Merry

December 1, 2010 by bryan

Very Merry

We love making gifts for Christmas, birthdays and other special occasions; it is a way for us to be able to show those that we love how much we care. 

Over the years we have given photography, paintings, poetry and other handmade presents to those that we hold dear. Often there isn't enough time to make something for everyone special in our lives, so this year we decided to create a bunch of wallpapers  that are inspired by and for those that have impacted our lives. 

These are our gifts to family, friends and clients who have brought joy and energy into our lives. We hope that these little pieces of creativity can bring a smile to your face, help you to dream or just make it more enjoyable as you sit your computer this season.

Download the full size wallpaper (1900 x 1200px)

 

The Woz

November 30, 2010 by bryan

Together with Steve Jobs, Steve Wozniak created the first commercially available personal computers and helped establish home computing for the masses. The two Bay Area men went on to found Apple Computers, Inc. Where would we be without the personal computer? Where would our industry of graphic design be without the computer?

Stephanie and I love Apple computers. We have made our career on their innovative machines. We owe whole bunch of gratitude to "The Woz" and Jobs. Watch this awesome video we found on the new website OnInnovation.com. Wozniak talks about how he approaches computer engineering as an artist. I love his enthusiasm and charisma for inventing. What is great about him as well is that it is never for invention's sake, but to make computers work for the individual.

Watch more: Wozniak talks about "fun" as a driving force behind what he does, whether its playing pranks, playing Seqway polo, or designing machines. That idea and his constant tinkering led him to designing the Apple I and II, computers he said were built for fun.

Watch the Complete Interview
Download the Interview Transcript (PDF)
Download the Highlight Video Transcript (PDF)

Blog Writing 101

November 24, 2010 by bryan

The following is a reprinted by permission from our strategic partner, Nora Isaacs at Isaacs Ink.


A lot of people ask me for advice about writing a blog. Here are eight tips to get you started. No excuses!

  1. Create buckets of categories.
 Put things into categories: events, news, inspiration, case studies, etc. Then start filling them up. Carry a notebook or a tape recorder with you when inspiration hits.
  2. Your Headline is Everything.
 People make snap decisions whether to read or not based on a split second. Write a catchy, active heading.
  3. Be authentic.
 Don't try to be someone you think you should be. Take a risk and let your true voice come through.
  4. Avoid the passive voice!
 Which sounds better?
Mrs. Smith is an accountant in Oakland, California.
Mrs. Smith, a certified public accountant, cut her teeth doing books in the competitive world of New York City fashion.
  5. Show, Don't Tell.
 Instead of just saying what you do, tell a story that illustrates it.
  6. Be aware of sentence length.  Mix long and short sentences so you establish a rhythm and a flow. Go ahead. Try it.
  7. Start a conversation by ending with a question.
 Keep the dialogue going by inviting comments.
  8. Keep it short. Enough said. 
Reprinted by permission from our strategic partner, Nora Isaacs at Isaacs Ink.


Nora Isaacs — seasoned copywriter, journalist, editor, ghostwriter, and author — has been crafting words for over 15 years.

Her work has appeared in The New York Times, Salon.com, Health.com, the San Francisco Chronicle, Women’s Health, and elsewhere. Nora is also an experienced corporate writer whose clients include Kaiser Permanente, California Pacific Medical Center, Sunset Custom Publishing, The Seva Foundation, Demo Conferences, Kripalu Center for Yoga & Health, and more.

Nora is also the author of the book Women in Overdrive: Find Balance and Overcome Burnout at Any Age.

Nora has written about hundreds of fascinating topics across many industries and has honed her skills as an expert researcher, interviewer, and writer.

She graduated from Lafayette College with a degree in English. At Columbia University’s Graduate School of Journalism, she majored in magazine publishing and wrote her thesis on performance poetry. She lives in Berkeley with her husband, two sons, and their Rhodesian Ridgeback.

 

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Sevilla Graffiti

November 17, 2010 by bryan

Sevilla Graffiti

One of our favorite things about travel is seeing new things. When we walk through streets of new cities there are always compositions, images, scenes that grab for our camera's attention. We cannot explain why but we see common themes once we get home and process our images. In this case after we returned home to the design studio after a month of travel on the Ibernian Penisnula we noticed that our eye was drawn to street art and graffiti. This image was capurted along the Guadalquivir River. We process it in Photoshop and played off of the geomatic shapes and added drop shadows for more depth.

Download the wallpaper for your desktop (1920px X 1200px).

Learning in Europe

November 11, 2010 by bryan

We are back in the driver seat after almost a month traveling in the Mediterranean. This year we focused on Portugal and Spain with a side trip to my family’s homeland, Sicily.

It is amazing how draining creating can be. Especially when you are running the business and designing. The remedy we found is intentional travel. Inspired by Stefan Sagmeister’s TED Talk we decided to take an annual month long sabbatical. Every seven years, designer Stefan Sagmeister closes his New York studio for a yearlong sabbatical to rejuvenate and refresh their creative outlook. Watch his TED talk and be inspired yourself.


Last year Stephanie and I spent a month traveling England, Sicily, Denmark, Sweden and Paris. This year we decided to focus on the Iberian Peninsula and see what Portuguese and Spaniards are doing.

We had thought about travel in Portugal before but after reading Communication Arts 2010 May/June Illustration Annual 51 which features the energetic design scene in Portugal, we were confirmed in our interest. Read the article (PDF).

We also have been hearing and seeing good things from our web design colleague and local Lisbon boy Hugo Baeta  who we met at An Event Apart SF 2008.

Of course we had to visit Spain as well. So many friends raved about Madrid’s art collection, Barcelona’s modernist architecture and the vibrant Andalusian sites and sounds. We had an incredible and inspiring time. We hope to share with you over the next month memories and photos from our trip. In fact often times our design techniques improve after a trip like this. For example we now have an expanded design vocabulary after researching the incredible art and pattern-work of Moorish artists in Europe.

Another interesting thing to note is our fascination yet again with street art and graffiti. For some reason we kept running across striking graffiti, especially along the riverfront in Seville.

We look forward to continuing to process all that we experienced and investing in into our work for our clients.

View the Sevilla wallpaper

PIXAR: 25 Years of Animation

November 9, 2010 by bryan

http://museumca.org/exhibit/pixar-25-years-animation

Teddy Newton, The Incredibles Family, The Incredibles, 2004. Collage. ©Disney/Pixar.

Stephanie and I have been inspired of the decades by the Bay Area animation studio Pixar. Now we get to see their art up close! PIXAR: 25 Years of Animation is on display at Oakland Museum of California now through January 9, 2011. The show was so good that we became members of the museum because we knew viewing it one time was not enough.

Walt Disney’s arrival in Los Angeles in the 1920s firmly established California as a magnet for animation artists in the decades to come. Home to a number of leading studios, the San Francisco Bay Area has emerged as a global center for animation today. PIXAR: 25 Years of Animation provides an unprecedented look at the renowned Emeryville-based studio (located just a few miles from OMCA) and showcases the creative work behind its wildly successful computer-animated films. After its opening in New York and its five-year international tour, the exhibition comes home to Oakland. The OMCA presentation includes all of the artwork from the original presentation at MOMA, plus art from Ratatouille, WALL•E, Up, and Pixar’s latest film, Toy Story 3.

Pulled from Oakland Museum of California's website: http://museumca.org/exhibit/pixar-25-years-animation

Yelp for Business Owners

September 28, 2010 by bryan

We have been able to increase our business exposure and gain new clients using free online listings like Google Business Listings and Yelp.

If you are a business owner, take a few minutes this week, log into biz.yelp.com, and start building a rich profile. If it’s partially complete, finish it. These tools give you an important voice on Yelp and allow you to put your business’s best foot forward. Here are six things you can do to increase your business’s exposure on Yelp.

Your Business Owner Account allows you do some great things:
1. Respond to reviews (great client outreach tool)
2. Announce events and special offers
3. Upload as many photos as you would like
4. Tell your story: give users a blurb about yourself, your business’s history, and your specialties
5. See how many people are viewing your business page (This is really helpful)
6. Link to additional locations or friends’ businesses using the “Recommended Business” feature (great way to network)

Investing fifteen minutes in your business’s online presence can pay off.

View our Google Business Listing

View our Yelp business listing

 

Repurposed from Yelp email newsletter, "Week of September 27".

SalonTivoli.com Launches!

September 23, 2010 by bryan

SalonTivoli.com

We are happy to announce that we recently launched SalonTivoli.com.

If you have never heard of Salon Tivoli then hop in the car and head out to historic downtown Livermore, in the East Bay wine country, where you can get a luxurious mani/pedi or a new hair style in an exotic salon in a former movie theatre space. They take serious pride in making you feel relaxed and welcome. From plush couches, browsing a salon iPad, sipping a glass of local Wente wine, or a fabulous hug from Salon Tivoli owner Susan Ulatoski.

One of the reasons we are so excited about this site launch is that the hair salon industry is not known for usable and useful websites. We saw that is an opportunity for them to shine online.

We took a lot of time and energy to research the business and industry. Of course that meant taking advantage of their skills. We are currently sporting recent haircuts that can be seen in our new photoshoot on our site.

Site Highlights include:

  • Featured Staff tool
  • Events & News tool
  • Homepage slideshow
  • Social Media Integration
  • Product Listing Tool
  • Flickr Slideshows
  • Custom Drawn Map

Check Salon Tivoli out for yourself:
View SalonTivoli.com
View Salon Tivoli’s 4.5 Star Yelp page
Facebook Fan Salon Tivoli

Looking for Inspiration

September 21, 2010 by bryan

As professional creatives, Stephanie and I are always on the look out for something to inspire us. It could be anything from a wall texture, a redwood tree, a great dinner or even as cliche as it sounds a sunset. Just today I was sent an inspiring link, by my creative friend Josh Pardy, of jaw dropping time-lapse photography of the Bay Area.

This work comes from Pixar animator and extremley talented Oakland resident, Simon Christen. You can view his stunning work on his website or on Vimeo. I am just in love with this work. I love the photos, the lighting, the location, and the music!

Mary and Max

September 7, 2010 by bryan

We recently saw a wonderful stop-motion film called Mary and Max. The Australian film takes place "down-under" and in New York City. Adam Elliot directs it and Toni Collette and Philip Seymour Hoffman provide the voices of Mary and Max.

Netflix Synposis

Mary Dinkle, a chubby 8-year-old Australian girl, and Max Horovitz, an obese, middle-aged New Yorker with Asperger's syndrome, are a pair of unlikely pen pals in this quirky clay animation feature from writer-director Adam Elliot. Corresponding for two decades, the friends delve into a variety of topics, including sex, kleptomania, psychiatry, taxidermy and more

View the site: http://www.maryandmax.com/

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Soft launch today!

September 3, 2010 by bryan

After a lot of late nights of sorting through 14 years of portfolio pieces, editing photos and writing copy we are at the soft launch phase of our site!

We still need to fill out descriptions on all 54 portfolio peices but the major labor is over (we added over 300 images to the site)!

Special thanks has to go to our technical partner at Tap Consulting, Aaron Barker, for his patience and his genius for helping us build the site.

Also special props go to WebEngine Studio for their amazing CMS tool, Stephan Babuljak for his photos of Stephanie and I, and finally Janna Santoro for making sense of our web copy.

 

Simplicity

August 19, 2010 by bryan

Here is a great quote I came across:

Simplicity does not mean want or poverty. It does not mean the absence of any decor, or absolute nudity. It only means that the decor should belong intimately to the design proper, and that anything foreign to it should be taken away.

-Paul Jacques Grillo

Artists Moving Brand Identity

August 1, 2010 by bryan

Artists Moving is a professional labor and trucking organization made up of creatives who are masters in the art of the move. As artists it was important to them that their logo, print and website be visually interesting and portray their creative spirits.

The logo was hand drawn incorporating a wheel and three dimensionality to reference both motion and moving boxes. The colors pop, but also remind us that the Bay Area is about roads, land, sky and sea coming together.

For print pieces and the website we decided to create the illustrated cityscape in the same style as the logo reminding us that these are urban movers. The final designs bring together texture and simplicity, respecting the creativity of the artists and their high quality professional work.

View more

 

Delicias Salvadoreñas

July 21, 2010 by bryan

Mazzarello Media and Arts has teamed up with San Francisco's La Cocina to create a website for a fantastic SF bakery, Delicias Salvadoreñas. Part of the fun is that our website will be competing against other websites designed for La Cocina.

The new website will be live by midnight on Sunday August 15th so the public can vote on their favorites via Facebook, the San Francisco Street Food Festival website and the La Cocina website until Friday August 20th.

On August 21st, 2010 at the San Francisco Street Food Festival, a winner will be pronounced and be awarded. So be sure and vote!!


Delicias Salvadoreñas:
Patricia Rodriguez, owner of Delicias Salvadoreñas grew up in San Salvador, El Sal vador, the daughter and granddaughter of bakers. As a child, she was always covered in flour and com ing to the US, she knew she wanted to share the love and history of these traditional breads with a new audience.

Delicias Salvadoreñas is committed to using the highest quality ingredients, to hand-making the products of her home coun try and to allow people to come to know and love the rich tradition of El Salvadoran breads and pastries.

Learn more about La Cocina:

La Cocina is a ground-breaking business incubator designed to reduce the obstacles that often prevent low-income food entrepreneurs from creating successful and sustainable small businesses.

By providing affordable, shared, commercial kitchen space, an array of industry-specific technical assistance and services, and access to market opportunities, La Cocina works with entrepreneurs as they launch, grow, and formalize successful food businesses.

We focus primarily on women from culturally diverse communities and immigrant communities. Our vision is that our program participants will become economically self-sufficient and contribute to a vibrant and diverse economy doing what they love to do.

For more information: http://www.lacocinasf.org/

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From Kehoe to Cavallo

July 12, 2010 by bryan


"Toy Handle": Arrangements of beach plastic collected from Kehoe Beach, Point Reyes National Seashore.

Stephanie and I had the privilege of staying at the beautiful Cavallo Point Lodge in Sausalito in the shadow of the Golden Gate Bridge. At the lodge they have a great little gallery that is currently showing From Kehoe to Cavallo - the mystery in the mess Prints by Judith Selby Lang and Richard Lang July 8 – October 22, 2010.

These creative images are photographs of found plastic debris on the pristine Northern California coastline. The artist couple has been collecting for over 10 years and has amassed a large collection. They use the debris to make artworks including large sculptures, installations, photo tableaus and jewelry.

Here is what they do in their own words:

We are a collaborative team. Our love of nature is combined with our interest in science to produce an on-going series of art works about the oceans and the environment. While the content of our work has a message about the spoiling of the natural world by the industrial world, our final intent is aesthetic and celebratory.

 

How to Schedule an Event or Meeting

June 2, 2010 by bryan

 


Maybe your like us and wonder how you can coordinate multiple people schedules without the use of a full time office administrator. We recently discovered (thanks Jessica) that an amazing and FREE tool is available, called Doodle. This fantastic idea comes from the brilliant minds of Swiss programmers (I can imagine they are very organized in Zurich).

TechCrunch says, "Doodle is a free web app which helps you find suitable dates for group events, like an appointment, a conference call etc. It’s been around for a while as a hacker project, but after growing has now turned into a real startup.

Although I have not tried it, but heard good things about it, you can check out Berkeley-based TimeBridge for a more robust scheduling tool.

 

New Front Page is Up

May 26, 2010 by bryan

After 4 years our trusty website will soon be replaced.

We have been working covertly in our secret design lair on our new website to be released this summer.

Now you can get a taste of where we are going. The new site will be all standards based code and will be updated with WebEngine Studios' CMS that we roll out with our clients' sites.

Don't worry, for those that love the current site we will have it always available, just like we still have our original 2004 website still up.

Get ready for color. Get ready for fun!

 

Getting Organized

May 25, 2010 by bryan


Often people will ask how we stay organized with all of our projects. Running your own business can look a lot like a circus, but it does not have to be. One of the most draining aspects of running a small business is that not only are you doing all the actual work, but you are managing the business and the financials as well. There are 2 tools that have really helped us stay organized and are easy to use.

  1. Basecamp
    Basecamp has been a huge help. It helps us with file management with our clients, creating to-do lists, nailing down milestones, it even does time tracking for those of you who have billable hours, and best of all it streamlines your email flow so you have more time for the actual projects that you really need to work on.


  2. Quickbooks
    This has been a wonderful tool. It really is helpful, even to designers. It allows us to track all of our expenses, our income and it helps us run reports so we can see where we are at at the end of each month, quarter or fiscal year and even find out which clients are sending us the most business. So even Baz Kitty is impressed when we have our "board meetings".
Running a business can get easier, you just need the right tools. One of the best tools in gaining business is complete branding, from logo and cards to a website. Let us know how Mazzarello Media and Arts can help you.

 

Write the Future

May 24, 2010 by bryan

This is an amazing commercial that captures the impact of global football (soccer) on popular culture. Well done Nike! One more classic commercial to add to your archives. We are huge Fabio Cannavaro fans so this was exciting for us on several levels.

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New Business Cards

May 14, 2010 by bryan


Today we got our new business cards back from our favorite printer, Greener Printer in Berkeley, CA!

You will notice that we actually printed 4 cards. 2 per person. Stephanie and I decided that we wanted to have a "collect all four" appeal. We each display our design style with the cards. Stephanie's has the more illustrated look (she hand-drew hers) and Bryan's has more or a grid layout.

Without further ado we present our new look. Website to follow later this summer.

Pixar Visit

May 3, 2010 by bryan


Luxo Jr. the Lamp and ball from the original 1986 Pixar film is brought to real life with sculpture on the Pixar campus in Emeryville, Calif. The light bulb lights up at night.

Who does not love Pixar? Ever since they released Toy Story the folks over at Pixar have been blowing our minds with creative stories and beautiful art.

Last Friday Stephanie and I had the chance to visit the Pixar campus in Emeryville, CA, a mere 3 miles from our office. Thanks to our new friend Jirat, we had an awesome tour from a super friendly animator, Austin, who walked us through the creative spaces of the animation department.

It was more of a wild college residence hall, rather than an office space. Instead of cubicles, each personal had a mini-house, complete with a roof and even front porch! We even saw one office space that was two stories! It was amazing. Down each "street" of offices there was a large lobby in the middle with arcade games and retro couches and of course a few Macs and flat screens so that the staff could review the progress of the project.

Turns out each animator cranks out a few seconds week! Luckily with their endless supply of cereal and coffee in the Pixar cafeteria and an on campus pool, they can do just about anything.

We had an awesomely inspiring time and are grateful to our neighbors for giving us a tour!

If you love Pixar you should watch the great DVD (Netflix link) of all their shorts!

 

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New Amsterdam

April 28, 2010 by bryan



This week's wallpaper is a collage of our photos from a New York trip. The view of Manhattan is from Brooklyn and the trees are from Central Park. We named this week's wallpaper from one of our favorite band's Travis' song New Amsterdam.

 

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Icon Pattern

April 22, 2010 by bryan



So we are done with taxes and some major projects. Unfortunately during the busy time we did not have time to develop any new wallpapers until this week. 

This new wallpaper represents the new direction we are going with some of our personal work. Fun, bright colors and utilizing our logo's open space. The photo in the background is graffiti from a skate park in London along the waterfront.

Recently Stephanie and I have been reworking our business cards, planning our new website and developing our primary statement. We hope to share it with you this summer.

 

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Saint-Ouen

March 3, 2010 by bryan




We love exploring. We especially love exploring cities. One can never tell what is around the corner unless one looks. We love that. One of our favorite things to do in a new city is to stroll and just take it all in.

When we visited Paris this past summer we had the chance to stay with our dear friends Aurélie and Giuseppe. Aurélie is a costume designer in the French film industry and they have great taste. They live in a very cool neighborhood call Saint-Ouen just outside the center of Paris. Saint-Ouen is home to the famous Paris's flea market (marché aux puces). This neighborhood has tons of texture and variety and is no surprise that our wallpaper comes from this street.

We found lots of old walls that for decades have been plastered with signs and advertisements for different market stalls. We just love the way the wall carried history and wore it well. We hope you can enjoy it as well.

 

Eco-friendly green printing

March 2, 2010 by bryan

When we print, we always choose to print "green". What is green printing you ask?

When we choose a printer we want to know they are using paper from FSC-certified sources and vegetable-based inks.

Read the Grist.com article where Bryan Mazzarello was interviewed about his green printing choices.

Check out our favorite printer:
Greenerprinter.com

Lights in the Night

February 24, 2010 by bryan




Most of the time driving is no fun, especially when you are in traffic, but every now and then a good song comes on and you are just in the moment. Lights are flying by in the night and nothing can stop you.

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Great Social Media Idea - Tweet your blog!

February 18, 2010 by bryan

Are you like me and sometimes forget to tweet, or you are good at tweeting but forget you have a blog? Why not have your blog post get picked up my your twitter account and save yourself some time?


I recently set this up with twitterfeed.com. Feed your blog to twitter - twitterfeed lets you post any RSS or Atom feed to twitter automatically.

Public Profit Branding

February 16, 2010 by bryan




We had the privilege of working with a fantastic client from Oakland. Public Profit works to improve the effectiveness of public service organizations like nonprofits, education, and government and helps them manage what matters.

We were very excited when we sat down to our first meeting with Public Profit because we could tell from the beginning this would be a good partnership! That is important when helping a brand start from scratch on all their design materials.

Public Profit made it very clear who they were and who their clients were. Once we got the full picture, Stephanie and I went to work, creating a color palate, choosing a typeface, and creating ultimately a new face for their organization.

Our contact Corey, was very responsive and helpful in responding during the process and very quickly we were able to build a catalog of materials:
  • logo
  • business card
  • letterhead and envelope
  • postcard/handout

Green Cabin in the Woods

February 10, 2010 by bryan




In the past two weeks Stephanie I have been able to enjoy a weekend in Boulder and a weekend in Tahoe. We were so inspired by the beauty we saw in the snowy mountains and trees! This week's image comes from the inspiration of a green cabin that struck me like lightening when I walked by. All around was white and then all of a sudden this weathered, green, cabin sat peacefully in the fluffy snow.

 

Updated Branding and Tagline

January 25, 2010 by bryan

Mazzarello Media and Arts logo history

To celebrate the new chapter in our company history, we are rolling out new branding. As of today we will be using an updated logo design, tagline and a whole new color palette.

The new logo is more simplified and bold and works well placed in a solid color on a white field or a pattern design. We created 4 patterns that we will roll out with our future website and business cards. Each pattern will represent our personality and personal design style.

Old tagline: Multimedia and design for the little guys.

New tagline: Cultivating creative ideas & hand-crafted design

Sicilian Flowers

January 14, 2010 by bryan





About this time of year we are daydreaming of another trip to Sicily. Last autumn we had an amazingly inspirational trip to Europe and we were sure to include a week in Sicily with my family. We hope this wallpaper will warm your computer up a bit on a cold winter's day and make you daydream of warm Tyrrhenian, autumn, breezes coming off the norther coast of Sicily. The photo was taken at the top of the hill over looking the my family's city of Capo d' Orlando.

Winter Rain

January 7, 2010 by bryan





Happy New Year from Mazzarello Media and Arts. The winter season is here (except our Southern California friends and family). For us that means rain, although today it is quite pleasant.

Nevertheless, we decided that a desktop wallpaper of beautiful rain drops on our car windshield would be a nice image this week. Do you remember being a kid and watching the rain drops slide slowly down the glass, while your family was on a road trip? I always liked to think of it as a topographic map of some alien landscape.

 

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Autumn's Final Cry

December 9, 2009 by bryan





As the season of Autumn gets set aside with preparation for Christmas (even though Winter does not start until December 21), we wanted to give you one last parting image of Autumn. We just love the look of the trees at this time of year and the lovely patterns their leaves make on the ground.


Click for the full size image.

 

Standards of Professional Practice

December 8, 2009 by bryan

A professional designer adheres to principles of integrity that demonstrate respect for the profession, for colleagues, for clients, for audiences or consumers, and for society as a whole.

These standards define the expectations of a professional designer and represent the distinction of an AIGA member in the practice of design.
-AIGA


Read the whole Standards of Professional Practice
http://www.aiga.org/content.cfm/standards-professional-practice

 

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New York

December 4, 2009 by bryan

 




Around this time a few years ago we took a trip to New York City. New York is full of strong imagery and it was an inspiring trip. From the museums and galleries to the subway, ethnic cuisine and towering structures our eyes were busy taking it all in.

 

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Foggy New York Night

December 2, 2009 by bryan





New York truly is a wonderful place. This week's wallpaper comes from a shot in Manhattan on a foggy November night not long after Thanksgiving in 2007. I love the way cities look at night in the fog. Probably since I grew up in the San Francisco Bay Area and we know about fog. Still, there is something mysterious and haunting about it, but you can't pull your eyes away from the light reflecting in the water droplets of the night sky. I just love how the city skyline is transformed.


Click for the full size image.

 

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Squash in November

November 18, 2009 by bryan



Squash are wonderful for food, decoration and photography. Their vivid colors and unique shapes are so interesting, I only wish I could enjoy them all year long.

We picked up these beauties from our local farmers market. Apparently you can eat the outside if you roast it right.

http://www.mazzarello.com/images/blog/squash-1920x1200.jpg

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Love Paris

November 11, 2009 by bryan





Paris is a city to fall in love with. So many people from all over the world come to this city and are struck by its beauty. When the time comes to leave, a part of their heart forever remains strolling along the Seine, receiving inspiration from the Louvre and sitting and sipping at a cafe. A piece of my heart is in Paris with dear friends and the rest of my heart longs to return.

This week I put up one of my drawings of the Eiffel Tower (on 2 wallpapers to please both Mazzarellos), that plays like a film strip in my mind. Whenever I desire to relax in a garden or walk through the city, I play this film in my head...and quickly check out plane flight prices. Oh Paris, I will come back soon, I promise.

Download Light
Download Dark

Impact of Designers

November 10, 2009 by bryan

This video of Steven Heller, Author of "Iron Fists", is from the Gel Conference in October 2009 in New York. Heller addresses the impact of design, looking at totalitarian states and how they use their graphic design as a mode of influence and direction.

Steven Heller at Gel 2009 from Gel Conference on Vimeo.

Power of Art Film Series: Rothko

November 8, 2009 by bryan

 


Well this Monday (11/9/09) night will be the final night of our 8 part series on the Power of Art.

We will be taking a look into the powerful paintings of Russian-American, abstract expressionist, Marcus Rothkowitz, better known as Mark Rothko. He is best known for his large abstract 'colour-field' paintings.

Here is a great site on Rothko at National Gallery of Art, Washington, DC.

And of course you can learn more of what Simon Schama thinks on the BBC site.

Doors open at 8:00pm, film starts at 8:30pm.
Email us if you would like to come!

 

London Edifice

November 5, 2009 by bryan




This week's wallpaper comes from an inspiring building in the finance district on London, not far from St. Paul's Cathedral. I just loved the edifice. It seemed so futuristic. I could not wrap my mind around the texture of the building. On closer inspection of the image I am even more intrigued. There are grids and grids inside of grids. Even the windows have grids within.

You never know when inspiration will strike, so it is good to keep a camera with you and always be looking.

Click for the full size image.

 

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Sneaky Ad

November 3, 2009 by bryan

 


Got a letter in the mail today from AT&T. It looks like Stephanie's mom wrote notes all over it. You know your mom does the same thing and then mails an article to you.

Well on closer inspection looks like AT&T's ad people are pretty clever. It even looks like it has been photo copied.

It is amazing the effort designers go to to grab your attention. This one is well executed.

 

Oakland Athletics Brochure

October 30, 2009 by bryan


We have some very exciting news. Maybe you can guess if you have been following us on Facebook or Twitter.

We got a phone call one week ago today from the ticketing office at the Oakland Athletics. They explained that they needed a rush job on a brochure that needed to be done right away. The brochure is for season ticket holders, inviting them back for another year. 

They had a great concept already and needed a design studio to execute it for them right away. They knew they wanted to stay local with an Oakland design studio, being that they are the Oakland A's. Luckily for us they found us online and gave us a ring. By Tuesday a contract had been signed and designing began and we are happy to announce the project is already completed!

The basic concept is to personalize the direct mail piece with the season ticket holder's name on the cover and then to give the feel of the stadium and ballgame experience. A big emphasis on our time was spent on photorealism of the inside spread as they wanted to take the outfield wall and replace the standard advertising with plugs for the benefits of being a season ticket holder in 2010.


Check out the brochure here.

 

Jazz City

October 28, 2009 by bryan



I love illustrating with pen and ink, intersecting lines at different angles, looking at the spaces in between and vibrant color...and this week I loved combining them all together. When I look at this I think of music flying through streets and between buildings...welcome to Jazz City.

Vancouver

October 23, 2009 by bryan




This week's image comes from Vancouver, British Columbia. We were so inspired by our trip to Canada. We absolutely loved all the glass buildings. It is as if Vancouver built all of their skyscrapers and high-rises only out of glass. The skyline is so magnificent.

We could not get enough. Luckily we were packing our camera and grabbed a few cool shots to share with you.

View the image full size.

 

SFMOMA

October 21, 2009 by bryan




This week's wallpaper comes from a spiral staircase at San Francisco Museum of Modern Art. A couple weeks ago we bought a pass to SFMOMA. Not only is the art great but I really enjoy the physical space and architecture as well.

I loved the delicate light and shade on the walls as I walked down the steps. Luckily I was packing ourNikon D300. Later in Photoshop I added a cool filter for a more soothing desktop wallpaper.

You never know when inspiration will strike, so it is good to keep a camera with you and always be looking.

Click for the full size image.

 

Baz Kitty

October 16, 2009 by bryan




This week's image is of our cat, Baz Kitty. Like most pets, Baz is part of the family, but he also is our coworker. Baz is our Interim HR Director. He makes sure we don't work to late, by biting our computer cables once 6:30pm comes around. He prefers his title to include "Interim" since he does not like to hold too much responsibility. He is more comfortable with the less permanent sounding title. Since he works for cheap, we figure we can go along with it. His second title at the office is, Muse. Just look at him in these photos and you can see why.

View the image full size.

 

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New Site Launch - MB Realty Inc.

October 14, 2009 by bryan



We are happy to announce the launching of a new website for local, family, Bay Area real estate company, MB Realty, Inc. This brother power duo is not new business. Being the fourth generation in Bay Area real estate, Matt and Mike of MB Realty understand the complexities of the local real estate market.

They originally came to Mazzarello Media and Arts to help them develop the look and feel of the company, but as business grew so did their needs. This website offers quite a different feel to most cluttered real estate sites. Let's be honest the real estate world is not known for ground breaking design, so we knew the door was wide open to bring a fresh look to the industry. Reflecting the open and honest hands on service of the Bay Area brothers, we wanted to keep the site clean and open.

Don't be fooled though. This site is powerful. With a custom backend the brothers have entire control over the content of their site from the front page intro text to the contact page photo this Content Management System does it all. Not only that but we integrated a custom listing tool that allows MB Realty to add, delete and sort property listings and add property photos as well. Special thanks goes to Aaron Barker of Tap Consulting for his fantastic CMS.

Take a look at the site: www.mb-rg.com

New Website Launch: MB Realty

October 14, 2009 by bryan


We are happy to announce the launching of a new website for local, family, Bay Area real estate company, MB Realty, Inc. This brother power duo is not new business. Being the fourth generation in Bay Area real estate, Matt and Mike of MB Realty understand the complexities of the local real estate market.

They originally came to Mazzarello Media and Arts to help them develop the look and feel of the company, but as business grew so did their needs. This website offers quite a different feel to most cluttered real estate sites. Let's be honest the real estate world is not known for ground breaking design, so we knew the door was wide open to bring a fresh look to the industry. Reflecting the open and honest hands on service of the Bay Area brothers, we wanted to keep the site clean and open.

Don't be fooled though. This site is powerful. With a custom backend the brothers have entire control over the content of their site from the front page intro text to the contact page photo this Content Management System does it all. Not only that but we integrated a custom listing tool that allows MB Realty to add, delete and sort property listings and add property photos as well. Special thanks goes to Aaron Barker of Tap Consulting for his fantastic CMS.

Take a look at the site: www.mb-rg.com

 

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Oakland Port

October 13, 2009 by bryan




This week's wallpaper is an homage to the hardworking longshoremen of the West Coast ports. Seems like whatever city we end up moving to we always end up not far from shipyards whether in Long Beach, Seattle or Oakland.

Just think about all the materials and merchandise that flow through the ports, from Apple iMacs to exotic spices. It must be incredibly organized in order to get all those ships unloaded without a major hitch each and every hour. Just think of the scale of the container ships.

I have always been enthralled with the large cranes at the Port of Oakland. I remember my dad telling me that the AT-AT from Empire Strikes Back was inspired by the port cranes. Maybe George Lucas got as excited as me when he drove past the large white cranes working tirelessly at the port.

Click for the full size image.

 

Paris

October 12, 2009 by bryan


I love Paris. I love the people, the architecture, the parks, the food and the feel. It is a city that feels like nowhere else on earth. So when I saw the advertisement for the movie entitled Paris (and starring Juliette Binoche), I knew I had to see it.

The film was lovely and interesting, like taking a stroll through the city for 2 hours. And while it is a love letter of sorts to the city, it is a love letter that is full of true moments with real characters feeling a spectrum of emotions.

It showed me the Paris that I love, but often do not see in film. The Paris full of diverse landscapes and ethnnicities, temperamental weather, fragrant markets and shops, and beautifully quirky people that you feel like you must have known somewhere/sometime before. A city that is not perfectly pristine for tourists, but a city that is lived in and real.

If you love the city of Paris for its beauty and flaws and everything in between, this is a film to watch.

American Photography: A Century of Images

October 9, 2009 by bryan


Typically our photo posts are used to display our own photography, but since I just viewed American Photography: A Century of Images, it seemed fitting to write about the documentary that explores 100 years of photography in this country. The documentary covers the development of cameras, photography as an art form, photos for personal documentation, the spectacular moments captured on film and much more.

After watching it I wanted to go out with my own camera or look through my own photos, and think about how much life and history has been captured through the lens. I also wanted to set up a darkroom and smell chemicals and feel photopaper and start using film again. I even considered throwing my camera in a bag and driving across country and seeing what really lies inside of these 50 states.

The interviews, the history and the photos are brought together so well, it was interesting, educational and extremely enjoyable. And for any current photographer, a great look into the history of the art form that has grown and will continue to expand and change.

 

Richard Avedon at SFMOMA

October 8, 2009 by bryan


I have mixed feelings about art museums, sort of a love/hate relationship. I love looking at the art, thinking about the art, reading about the artists, and I hate how exhausted I feel afterward. This happens to me often. I bombard my senses for one half hour too long, and I am done for the day.

One way I have found to avoid this, is to purchase a year pass to a favorite museum. I feel less pressure to see everything in one day, and allow myself the time and space to be inspired by the work. So as a new member to SFMOMA I was very excited to take the time to enjoy the Richard Avedon exhibition, and it did not disappoint.

Not only was the photography spectacular, the curating was excellent. The show takes you through his work photographing fashion, celebrities, politicians, artists and the working man. The way it is presented feels very organic, enabling us to see how he grew/changed as an artist.

At the end of the exhibition I overheard an interesting question posed by a guide, "Would you have wanted Avedon to photograph you?" While he was known to capture a beautiful photograph, not every person was pleased with their portrayal. You are looking at yourself in the mirror as someone else sees you. A potentially scary prospect...

...But come on, of course I would have signed up for that portrait - he's Richard Avedon.

 

Power Lines

October 7, 2009 by bryan




I am often captivated by power lines in our skyline. Some may view them as urban blight or as ugly man made obstruction of our skyline. Sometimes when I look up I am inspired. Our photo archives are full of shots from our travels of power lines. I like how they can frame a scene, buildings, trees or sky.

Of course I am attracted to Piet Modrian's paintings and I probably transfer a bit of his work in mind mind when I view the sky grids. I am also inspired by LA artist, Ed Ruscha. I love his concept of word play and image.

This photo mash up comes from power lines we pass every time we drive the I-5 from the Bay Area to LA or vice versa. Our life has been suspended in this transition many times whether we were living in the greater LA area or Bay Area. Now there is a comfort almost in the scenery like it or not as I have been driving this route since entering college 13 years ago.

This week's wallpaper is an homage to Modrian and Ruscha.

Click for the full size image.

Online vCard Converter

October 7, 2009 by bryan


VCard to CSV LogoAre you looking for a tool that can convert vCards to CSV files? Maybe you are getting ready to do an email blast but you are not sure how to upload your Apple Mail contact list into a commercial email tool like Vertical Response.

You could go through the agony of copying and pasting each name into the tool or use the Online vCard Converter.

  1. Simply drag your contacts onto your desktop. The addresses will be changed into a .vcf file.
  2. Point your browser to Online vCard Converter.
  3. Click "Choose File" button and navigate to your .vcf file on your desktop.
  4. Choose CSV format.
  5. Click "Convert" button
  6. Locate your downloaded file.
  7. Upload your CSV file to your email tool.

Online vCard Converter

 

Watercolor Clouds

September 30, 2009 by bryan

 



This week's desktop wallpaper brings together the worlds of watercolor and clouds, the clouds being combined from a variety of photos we have taken abroad. The hope is that this imagery will cause one to feel inspired while suspended in the airy saturated space.

Click for the full size image.

 

Lake Merritt

September 23, 2009 by bryan
 


This week's desktop wallpaper is a tribute to our neighborhood in Oakland, CA. Highlighting our fantastic Lake Merritt, sometimes called the Jewel of Oakland, which brings much refreshment to us urban dwellers here in Oakland.

According to Oakland Parks: "In 1963, the Wildlife Refuge at Lake Merritt was registered as a National Historic Landmark. The nation's oldest wildlife refuge, expanding 140 acres, with a shoreline of 3.4 miles around the lake. "

Also featured is the historic Grand Lake theater, popular for "talkies" since the late '20s. You can also see bay seagulls and the Cathedral of Christ the Light. Here is a great video about the architecture of this building.

Click for the full size image.

 

UPDATE: This was a finalist in the I Choose Oakland Photo/Video Contest and featured on KTVU Channel 2 news.

Did you Know 4.0

September 22, 2009 by bryan

Very interesting facts about the rapid change of the social media realm, laid out in visually stimulating form.

Billy the Kid

September 21, 2009 by bryan

We recently saw an awesome tip on Facebook from an old college buddy, Josh Forbes, who now happens to be a genius music video director. He did one of our fav videos for some other college friends, Cold War Kids.

 

The recommended film is called Billy the Kid. We were really impressed with the how the director, Jennifer Venditti, had the ability to tell a very engaging story about a struggling teenager from small town America. Turns out the director has had a good career as a casting director and has met people all over this nation. She had kept notes and audition tapes of many real, non actors that she found compelling. One of those people that stuck in her mind was a kid named Billy from Maine.

 

Here is what the director says:
The film captures a moment in Billy’s adolescence when his thoughts, dreams, and actions are still actively designing his future. Ultimately, I feel Billy’s journey is connected to all of ours and that what we strive for, no matter how different we seem, is the same: acceptance, understanding, and love.

I intend to continue making films that challenge the viewers’ expectations, and my hope is that audiences will leave the theater either inspired or unsettled enough to start their own discussion.
We highly recommend this glimpse into the life of an outsider. We hope you too will be filled with compassion and curiosity about those that do not fit into society's little boxes. Maybe this film will inspire you to look at people differently or notice someone in your community that deserves your attention. We know we have been changed.

 

Colorado

September 18, 2009 by bryan




This time last year we were in Boulder, Colorado visiting good friends Brian and Beca and camping in Estes Park. One night we were kept up listening to the wild elk bugling. It got us up pretty early one morning, which provided for some great autumn morning light images.

Full the full size photo collage.

 

Struttura della Sicilia

September 16, 2009 by bryan





This week's wallpaper is a photo grid of my favorite place on the planet, Sicily! 

This summer were able to spend a week photographing the life and texture of the Sicilian people and landscape. This wallpaper reflects our love of the color and inspiration of the clear Tyrrhenian Sea, sea rocks, and crumbling plaster walls of the seaport city of Catania, my family's Mediterranean hometownCapo d'Orlando, and my great-grandfather Francesco Mazzarello's home town of Naso.

Just click the image to download the large wallpaper (1920 x 1200 px).

 

Red Letters

September 15, 2009 by bryan


Getty, originally uploaded by Mazzarello Media and Arts.

 

Mazzarello Media and Arts got two "red envelopes" yesterday!

Stephanie's Autumn Desktop Wallpaper, as seen on this blog, is slated (no promises) in the next issue ofConspire Magazine! Also we found out that one of our photos of Los Angeles as well as Stockholm, as seen on Flickr, could be featured in the Schmap Los Angeles Guide and Stockholm Guide!

 

Don't miss out. Be sure to get your desktop wallpaper each week from our blog:

 

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Technology

September 15, 2009 by bryan

 


This Tunes Tuesday is all about our fav music technology. We have got to start out with a shout out to iTunes. If it were not for iTunes we would still be on our old CD player. We have been feeding CDs into our Macs for close to a decade.

Wikipedia says: "iTunes was introduced by Apple Inc. on January 9, 2001, at the Macworld Expo in San Francisco. The latest version, iTunes 9, was announced at Apple's September 2009 keynote "Rock and Roll"."

Speaking of iTunes 9...have you downloaded the newest upgrade? Have you seen the awesome iTunes LP.

Finally we can start getting the equivalent of DVD special features when we download music. Now labels have no excuse for not providing a better and deeper music experience. The film industry, although a giant, is still more agile and seems to adapt to fans better than the lumbering major labels of the music world.

Here is what Apple says: When you download select albums, you’ll experience a beautifully designed, interactive world right in your iTunes library on your Mac or PC. While you listen to your favorite songs, dive into the lyrics and liner notes, view photos, watch videos, and enjoy other bonus materials. Many are even created by the artists.

Another cool thing in the music world is Last.fm. Last.fm is a UK-based Internet radio and music community website.

Here is what Wikipedia says: Using a music recommender system called "Audioscrobbler", Last.fm builds a detailed profile of each user's musical taste by recording details of all the songs the user listens to, either on the streamed radio stations, the user's computer or many portable music devices. This information is transferred to Last.fm's database ("scrobbled") via a plugin installed into the user's music player. The profile data is then displayed on the user's profile page.

Users can create custom radio stations and playlists from any of the audio tracks in Last.fm's music library, and are able to listen to some individual tracks on demand, or download tracks if the rights holder has previously authorised it.

You can check out my Last.fm. Last.fm listens to my iTunes and builds a catalog of my songs and can recommend artists.

If you don't have speakers for your computer, check outharman/kardon Sounds Sticks. These babies crank! Plus they are just so pretty!

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Cal Bears Women's Field Hockey

September 11, 2009 by bryan



On Sunday September 6, we got in at field level and photographed a very tight Cal Bears Women's Field Hockey match with Northeastern. It was a very close match going into double overtime. Unfortunately our Bears lost, but we got some great action shots and made a few friends with the fans.

We were very impressed with local Bay Area sophmore Jessica Kreck. She was great to watch and photograph as she wreaked havoc on the Huskies.

College Football

September 10, 2009 by bryan
"Roll on you Bears" and "Fight on Trojans" because college football season is here. When thinking of things to do during the Autumn months, watching college football is pretty much at the top of our list. Sitting at home with a cold Pyramid Haywire in hand, fresh guacamole and chips on the table, and football on the television is really my idea of a perfect afternoon. It's cheap, it's delicious and it's a whole lotta fun. I plan on making it a regular habit in the next few months.

However, for even more fun, I would say to the football fan and non-football fan alike, going to a college football game in the fall is a must do. We were in attendance for Cal's triumph over Maryland last weekend, and it was an absolute blast. The fog rolled in, the lights shined brightly and the Bears looked spectacular. The pre-game festivities were a lot of fun, and a Maryland fan even treated us to a pitcher of beer...now that is good sportsmanship.

So make it out to a game, maybe even this weekend. The Bears are at home, and the weather is supposed to be beautiful...get your tickets!

(And yes, you are allowed to be a Cal and USC fan, it only becomes problematic one day a year.)

Football Season is Here

September 9, 2009 by bryan



It is that time of year again at last! Autumn is here. With autumn comes leaves, tasty new foods at the farmer's market and football season. We wait all year for this season. It is a season of change and of new promises of holidays right around the corner.


The image this week comes from this past weekend at Cal Berkeley's campus. We spent quite a bit of time at the home opener for Cal Football and also got to see Women's Field HockeyRoll on you Bears.

Just click the image to download the large wallpaper (1920 x 1200 px).

 

Cut Chemist

September 1, 2009 by bryan


This July Stephanie and I were at The Getty Center in Los Angeles. What an inspiring location. Mix it with warm weather, gorgeous architecture and a live FREE show by one of the best DJs, it was an epic day.

To our surprise, The Getty Center offers a cool event called Saturdays Off the 405. On Saturday, July 25 Cut Chemist was performing. I will let The Getty describe it:
Celebrated DJ Cut Chemist took to the decks to create an audio feast featuring vocalist Hymnal with video by Cinefamily's VJ Pimpadelic Wonderland. Cut Chemist—a.k.a. Lucas MacFadden—is an L.A. native who was a founding member of both the rap/hip-hop group Jurassic Five and the Latin funk outfit Ozomatli. He plays music and rhythms from around the world while keeping strong the hip-hop tradition.
We are still talking about the magic of that night. Part of the magic was how well VJ Pimpadelic mixed old film archives of kung fu movies, 70s cartoons and other fun visuals perfectly to the spins of Cut Chemist. Here is another blogger, On the Hush who loved it:
The multi-media combination of lights, sound effects, and video screens made for a science lab where experimentations are bound to explode over the heads of the unrealizing. Cut Chemist did things with beats that only a scientist is capable of. Mixing just the right amount of rare grooves and converting them into funk, techno joints. Pulsating bass lines and sound effects forced bodies into an ineluctable groove beyond the pavilion.
We first discovered Cut Chemist on LA's Morning Becomes Eclectic on KCRW with then DJ Nic Hardcourt. He performed live on the show and blew my mind. You can watch how we scratches and mixes live. You can still watch it since KCRW is so good at archiving.

Ever since the show we have had the songs in our head so we had to buy some of his work. We recently bought The Litmus Test andThe Audience is Listening. This is inspiring work and definitely will get you in a good mood. We highly recommend picking up his album today!












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Snow Patrol

August 25, 2009 by bryan

Just wanted to share with you an impactful music video. I am pretty sure I first discovered Snow Patrol from iTunes back in 2004. I think they may have featured this song and video and it blew my mind. So reaching back into the archives of my mind I dug up this video on Last.fm.

We also we lucky enough to see them play live along with our favorite band Travis at Sterling Castle, Scotland in 2004.

View the video.

 

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An Event Apart

August 15, 2009 by bryan


We head out tonight to go down to San Francisco for an awesome web design conference, An Event Apart, from the cool guys behind the helpful site, AListApart.com.

I went last year in Seattle and it completely transformed the way I design sites now (I am not afraid of CSS anymore). I am really looking forward to this conference. I know I will come away inspired and creatively charged, not to mention the City is always an awesome place to go for inspiration!

 

Facebook Page

August 8, 2009 by bryan

 

We just created a Mazzarello Media and Arts Facebook page. Now you can join as a fan!


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Europe Photos now available

July 20, 2009 by bryan



DSC_7929, originally uploaded by Mazzarello Media and Arts.

Check out some shots from our recent month abroad.

Now on Flickr. Check it out.

 

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On the move

March 5, 2009 by bryan

Last week, like many in this economy, we were hit with a big blow, learning that several of our big planned projects fell through due to the lack of funding from our clients. However this week we got a whole new boost from some of our long term clients. Some of the stimulating projects I am sure you will hear more about are:

  • album art and promotions for a new record
  • event promotions and poster for a concert and fund raiser for Project Peace
  • possible large web project for a non-profit
In other news, we are getting organized and in the flow of things with the help of Basecamp to manage all of our projects and keep our heads straight. That and of course a daily dose of our new Bay Area favorite espresso from Barefoot Coffee Roasters made on our stove top with our Bialetti Moka Express.

 

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Another CASE Award!

February 17, 2009 by bryan



BRONZE
Periodicals Category
E-mail or Web-Based Newsletters & Magazines:
Periodicals distributed online or through e-mail for any audience. Includes online versions of print periodicals.
Online Response Magazine

Last entry we told you about how we earned a CASE District VIII* Silver award for the Study Abroad website at Seattle Pacific University. I just learned that we also won a BRONZE for Online ResponseMagazine in the broad category of Periodicals which covers E-mail or Web-Based Newsletters & Magazines!

This is really exciting since this was one of the last projects I worked on while on staff at Seattle Pacific University in the marketing and communications department. In fact on my last week in Seattle, just before we moved I put the final touches on the Response site!

When I first started on staff at SPU I restructured the online magazine format to be more readable and usable, but was never quite satisfied because we were still rolling out mini-sites and did not have a landing page/centralized location to settle.

After some great conversations with the magazines editor and online editor, I finalized some wireframes and began to build out the site. We later added in video integration with embeded videos from a YouTube account!

View the site: www.spu.edu/response


*The CASE District VIII Communication Awards is a yearly program designed to recognize institutional excellence in marketing and communications.

 

Another CASE Award

February 17, 2009 by bryan

 



BRONZE
Periodicals Category
E-mail or Web-Based Newsletters & Magazines:
Periodicals distributed online or through e-mail for any audience. Includes online versions of print periodicals.
Online Response Magazine

Last entry we told you about how we earned a CASE District VIII* Silver award for the Study Abroad website at Seattle Pacific University. I just learned that we also won a BRONZE for Online ResponseMagazine in the broad category of Periodicals which covers E-mail or Web-Based Newsletters & Magazines!

This is really exciting since this was one of the last projects I worked on while on staff at Seattle Pacific University in the marketing and communications department. In fact on my last week in Seattle, just before we moved I put the final touches on the Response site!

When I first started on staff at SPU I restructured the online magazine format to be more readable and usable, but was never quite satisfied because we were still rolling out mini-sites and did not have a landing page/centralized location to settle.

After some great conversations with the magazines editor and online editor, I finalized some wireframes and began to build out the site. We later added in video integration with embeded videos from a YouTube account!

View the site: www.spu.edu/response


*The CASE District VIII Communication Awards is a yearly program designed to recognize institutional excellence in marketing and communications.

 

Getting set up in the Bay Area

January 15, 2009 by bryan



oakland blue, originally uploaded by pbo31.

Well we recently transitioned back to the beautiful San Francisco Bay Area. Mazzarello Media and Arts will be going full time starting February 1, 2009 in Oakland, CA.

We are very happy to offering our services full time with no competition of day jobs! It is a big step and we are excited for the opportunity.

In this rough economy, affording an internal design team is expensive, that is why we think this is a great opportunity for you and for us. Let Mazzarello Media and Arts fill your design needs without having to pay for your own in-house design team or pay for a large design company with high overhead.

Shoot us an email with your needs and we can evaluate if we are a good fit for you. bryan@mazzarello.com

 

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