The Oakland Athletics are a Major League Baseball team based in Oakland, CA. They were needing help developing their concept for their season ticket holders brochure. They knew that they wanted to incorporate their stadium and signs into the design, having the wall advertise their deals.
We took the A's original concept and created a brochure that would allow people to experience the stadium, while being easy to read and process. We photoshopped images to make the lights on the scoreboard read what they wanted and the back wall show their specials.