Christ Church is a church for the city located in the East Bay of the San Francisco Bay Area. They are a worshipping community that seeks to announce and embody the story of Jesus that brings about changed lives, social healing, and cultural renewal in Berkeley and Oakland, and through these, the world. They were in need of a cohesive brand that connects their two service locations and strongly desired to reference the history of the church with a modern sensibility.
We aimed to create a logo that reflects the past, but used in a contemporary fashion. The beautiful open historic typeface was an easy place to start, it spoke to us immediately. We created the complimentary icon in the center to be both organic and traditional, something people would innately feel they had seen before. Rounded corners, beautiful blues juxtaposed against pure white, and spacious layouts were implemented on print pieces and the web to bring the look soundly into the 21st century.