Serving over 130 clients in Eight Years

January 4, 2017 by bryan

This month our design studio, Mazzarello Media & Arts, hit a milestone of 8 years of business in Oakland!

Stephanie and I had to have been crazy to leave our awesome and secure day jobs during one of the United States' worst economic times. But we had a dream and we saw the potential of working together as husband and wife.

When we married in 2002, we knew right away that we are stronger as a team than as individuals. We rediscovered that two heads are better than one when we began working together on freelance projects. We understood each other's weaknesses and strengths, and communicated easily.

After years of working as in-house designers by day and freelancing by night, we saw clearly that we could have a more sustainable lifestyle if we went full-time with Mazzarello Media and Arts. In December of 2008 we moved back to California and planted our personal and professional roots in Oakland.

Since taking Mazzarello Media & Arts full time, we have been blessed to serve over 130 dreamers and change makers. We have loved working with a wide range of companies and organizations in public health, retail brands, environmental organizations, social justice organizations, faith communities, and education non-profits!

Here is to another 8 years!

Grazie mille!

Promotional Video for Sun Grown

May 25, 2016 by bryan

We just created a video for Sun Grown Packaging's most innovative new product, Child Resistant Packaging for the cannabis industry.

Introducing Child Resistant Packaging from EverettSunGrown on Vimeo.

The revolutionary patent-pending, child resistant, ASTM compliant package is perfect for retail sales and display. Can be customized to any size depending on your products. learn more

We make apps

May 18, 2016 by bryan


Pro Arts Open Studios App

We are excited to announce that we have are now entering the mobile app world. We have just released our first app for our client Pro Arts, an Oakland-based organization that encourages change in and through the arts to invigorate our communities.

The app celebrates Pro Arts Open Studios. Now in its forty-second year, the Pro Arts Open Studios 2016 festival includes over 400 individual studios, galleries, exhibitions, and events involving more than 500 contemporary artists and locations, representing over 152 sq. mi. of terrain in the East Bay. This free annual festival connects visual, sound, video, literary, traditional and performance artists with the public, capturing the essence of our vibrant local art scene and building a community around art.

Also to support the event we have created ads for local print publications and we have been hard at work preparing a beautiful 144 page art catalog that showcases all the open studio artists and includes custom illustrated maps by Stephanie.

Award for Excellence in Customer Service

December 3, 2015 by bryan

Mazzarello Media and & Arts received the 2015 Spectrum Award for Excellence in Customer Service from City Beat News!

People Love Us on Yelp 2015 Award

September 14, 2015 by bryan

2015 People Love Us on Yelp Award

We just have been notified we are the recipient of the 2015 "People Love Us on Yelp" Award.

Thanks to all of our clients for their kind words and support. We love you too!

Tags:

Summer STEM Report

August 12, 2015 by bryan

The new report we designed for Partnership for Children and Youth is now out. The brief documents (PDF) why and how STEM education can be successfully integrated into summer learning programs, and the significant positive impacts it can have on students and staff.

Life Chiropractic College West Magazine

August 4, 2015 by bryan

We justed finished a great press check at San Leandro based printer, Norco Printing, a Bay Area green business. This is the third issue we have produced for Life Chiropractic College West. The cover features Philip Petit.

 

 

 

UCNets Website is Live

July 2, 2014 by bryan

Stephanie and I recently launched a website for University of California, Berkeley. We worked with Dr. Leora Lawton, the Project Director of UCNets and Executive Director of the Berkeley Population Center.

The UC Berkeley Social Networks Study, or “UCNets” seeks to improve our understanding about our social lives, how we spend time with family, friends, and others. Research shows that people’s social connections affect their health and happiness. So, learning more about people’s relationships is an important task for health researchers.

View the website here: ucnets.berkeley.edu

New Client - 16500

June 25, 2014 by bryan

We are excited to announce we will be working with 16500 on their new website redesign! 16500 is the San Francisco Bay Area's exclusive factory authorized representative for some of the worlds finest architectural, commercial, institutional and residential lighting and lighting controls manufacturers, including our client, Peerless Lighting.

Since this is a sizable project we are bringing in strategist Jess Sand. Sand’s role will focus on content marketing strategy, including brand messaging work and content design and development. 

Photo by Rob Hansen Photography

New Client - PINN

June 16, 2014 by bryan

We are happy to announce we have been contracted by Peoples Injury Network Northwest (PINN) based in Kent, WA. Stephanie and I will help them refined their visual brand identity and design a new website to match their incredible reputation for helping workers get back to work faster in the Pacific Northwest.

PINN, Peoples Injury Network Northwest is a team of experienced Physical Therapists, Occupational Therapists, and business managers who came together with a common vision. We opened in May of 1999 because we wanted to control the clinical service we provide and respond quickly to our referral sources and customers. PINN specializes in comprehensive industrial rehabilitation. Not only is PINN the local choice, but PINN is the best choice.

New Client - Pacific Coast Farmers' Market Association

June 4, 2014 by bryan

PCFMA Logo

Stephanie and I are very happy to announce that we are in contract with Pacific Coast Farmers' Market Association (PCFMA) to redesign their new website! PCFMA serves as the coordinator and operator for over 70 Certified Farmers’ Markets in the San Francisco Bay Area and has been serving the Bay Area for over 25 years! 

This project holds a special place in our heart since we are so passionate about local and seasonal produce and supporting our local economy. What makes this extra special is that our favorite market is run by PCFMA. If you are in Uptown Oakland check out the Ordway Farmers Market on Wednesdays 10am-2pm by Christ the Light Cathedral and City Lights Café.

We are also excited to bring two of our partners into the project as well. We have brough in the downtown Oakland web development team MTC to partner with us on rolling out the programming. We have team up with Mitch and his team on several projects including Bay Area favorite, Team Bike Challenge which saw 1,029 teams participate this year.

Our other partner we are bringing to the team is Uptown Oakland content strategy firm, Suite Seven. Suite Seven is a content strategy and brand communications agency in the San Francisco Bay Area. They specialize in content strategy for websites and marketing, messaging and verbal brand guidelines, and editorial management of content marketing and thought leadership programs.  We have partnered with them on work for healthcare leader McKesson and tech company Kii.

About PCFMA

The Pacific Coast Farmers' Market Association (PCFMA) is not-for-profit organization that operates and promotes farmers' markets in the San Francisco Bay Area. PCFMA is driven by its mission to serve California's small farmers by creating and sustaining economic opportunities through these farmers' markets.

California Cycling Jersey

May 14, 2014 by bryan

Hey California cyclists! Look what is coming soon. Our California poster is be available from local California manufacturer Voler Apparel as a cycling Jersey! We are so honored!

Voler lead the cycling apparel industry in creating premium quality apparel for cyclists and providing superior customer service that is second to none. Their garments are handcrafted with great pride in Grover Beach, California.

Buy the California Cycling Jersey

 

Dreaming of Europe: Part 3 Rome

May 6, 2014 by bryan

MAXXI interiorRome metro

Here is Part 3 of our 4 part video series, Dreaming of Europe. The footage is from our annual inspiration trip to Europe. This film is all about our time in our favorite city, Rome!

We will show you the great sites of Rome as we saw them and hopefully some new places as well.

Dreaming of Europe: Part 2 Paris

April 29, 2014 by bryan

Here is Part 2 of our 4 part video series, Dreaming of Europe. The footage is from our annual inspiration trip to Europe. This film is all about our time in Paris. We take you the viewer into the home of our dear friend and cinema custom designer, Aurelie's home.

Join us as we:

  • take the metro
  • visit the growing 3rd wave coffee scene
  • tour Rodin's garden
  • wander the Jeu de Paume
  • check out the Palais de Tokyo
  • take in a Parisian sunset from the top The Pompidou
  • take time to breathe in the Saint-Sulpice Church
  • climb the steps of the Sacré-Coeur de Montmartre
  • gaze at the sun-drenched Notre Dame
  • walk the Luxembourg Gardens
  • and dine with the locals

Dreaming of Europe: Part 1 Netherlands

April 27, 2014 by bryan

Tram in Den HaagDen Haag art museum

Last summer we wondered what it would be like if our Instagram photos came to life, so we decided to create a video diary as we experienced each place. In past years we brought an iPhone and our trusty Nikon D300, but this time we added in a Nikon D7100 for video and a second camera. We created videos for AmsterdamParisRome and Copenhagen.

View Part 1 below:

Making Time for Inspiration

April 24, 2014 by bryan

(Except from Inspired Magazine 4/23/14)

When our husband-and wife graphic design studio, Mazzarello Media & Arts, launched in 2009 we knew we had to run our business and life in the most sustainable fashion. After all we launched in a not-so-friendly economic climate. Well over five years later we have more than doubled our business and have served over 100 unique clients. How have we done it people ask? Especially as a graphic design studio and a married couple that pretty much spends 24/7 together?

We found it was important to build a necessary interruption into the rhythm of our lives. That break serves as a milestone in our year and allows us to focus on a goal and build momentum towards it.

Rather than have our time be marked by the fiscal year or chronological year, we measure time by these moments of reflection and refueling. We don’t know what this will look like for us in the next five years but for the last five we have spent these interruptions refueling, by devouring creative inspiration while traveling.

That time of refueling and inspiration refills our creative tanks that we draw from each and every day for our clients. We first do this on a weekly level by working Monday through Thursday and reserving Fridays for reading design magazines and websites, hikes in the California Redwoods and visits to museums like San Francisco Museum of Modern Art and Oakland Museum of California.

On a bigger scale each year went set aside several weeks to travel abroad. Why travel you may ask? Why not something else? When we travel something amazing happens. Our eyes are opened, our minds expanded and we dream greater than we had before. We then can draw from the inspiration throughout the rest of the year.

We immerse ourselves in the language, culture, cuisine and art of each place. When we come home we have several thousand reference photos and hours of video. It is like oxygen for our creative souls.

Travel exposes us to many forms of creativity that touch all our senses. Languages are very stimulating to our ears, mouth, and mind. Signage, art, and architecture are very stimulating to our eyes. Food stimulates our palate.

Bryan and Stephanie Mazzarello in Paris

Life Chiropractic College West

April 3, 2014 by bryan

We are really happy how our event logo design came out for the big 100th Career Night in San Diego for Life Chiropractic College West. 

 

Awesome printing by Joy Henderson at Screen Printing Apparel in Union City.

 

 

Spark Apprentice: Tenzin

March 31, 2014 by bryan

Today we welcomed our new graphic design Spark apprentice from Westlake Middle School, Tenzin, on his second day to our office. We spent the day exploring this history of graphic design and the printing press and ending the day resreaching movie posters by one of my favorite designers, Saul Bass. Already we are impressed with this 8th grader's work ethic and eagerness to learn. We can't wait to see what he will come up with for his final project this spring.

Spark apprenticeships bring underserved middle school students out of the classroom and into the workplace for individualized mentoring that results in educational success and powerful career ambitions. Spark is the only mentoring program in the US working to raise high school graduation rates through tailored workplace apprenticeships that inspire seventh and eighth grade students to engage in their education and set long-term career goals. Since 2004, Spark has helped thousands of students explore careers through individualized, hands-on apprenticeships with volunteer, working professionals.

Apply Online to become a Spark Mentor this spring and inspire a local student.

New Client - ReLeaf

February 19, 2014 by bryan

Anh and Maurice

We are happy to announce we are in contract with Anh and Maurice of reLeaf in Vallejo,CA. reLeaf is a medical marijuana cooperative that provides top quality medical cannabis products to Prop 215 compliant patients.

Anh and Maurice are changemakers in the industry by building a highly respected, trustworthy cannabis resource that appeals to a wide variety of clients from eldery folks to military veterans suffering from Post-Traumatic Stress Disorder (PTSD).

Become a Mentor

February 13, 2014 by bryan

Last autumn Stephanie and I had the honor of mentoring an 8th grader from a local Oakland Middle School. Our student came once a week for several months to learn about graphic design. As part of the Spark Program, students need to complete a hands-on project to present at Discovery Night.

Our student Maria created her own cards for Valentine's Day, birthday and a thank you card (see below). We had a great time watching her grow in confidence and skill. Perhaps one day she will be a professional graphic designer. In the meantime, we got a great chance to connect with a local school and amazing kids!

Spark apprenticeships bring underserved middle school students out of the classroom and into the workplace for individualized mentoring that results in educational success and powerful career ambitions. Spark is the only mentoring program in the US working to raise high school graduation rates through tailored workplace apprenticeships that inspire seventh and eighth grade students to engage in their education and set long-term career goals. Since 2004, Spark has helped thousands of students explore careers through individualized, hands-on apprenticeships with volunteer, working professionals.

Apply Online to become a Spark Mentor this spring and inspire a local student.

Tags:

Talk of the Town Award 2014

January 8, 2014 by bryan

For the fourth time, Mazzarello Media & Arts has received the Talk of the Town Customer Satisfaction Award in the Graphic Design category! Mazzarello Media & Arts was named among the Top Businesses for Customer Satisfaction in 2010, 2011, 2012 and 2014.

Only the very best businesses have been chosen to receive the 2014 CMUS Talk of the Town Customer Satisfaction Award. The award was created to showcase companies that excel in serving their customers and receiving high marks. Ratings are calculated based on consumer-review websites and blogs, social networks, business rating services and other award information to determine the top companies across the country. Only those high ranking businesses with a 4-5 star rating win the Talk of the Town News Customer Satisfaction Award.

2013 Best of Oakland Award

December 12, 2013 by bryan

Press Release

FOR IMMEDIATE RELEASE

Mazzarello Media & Arts Receives 2013 Best of Oakland Award

OAKLAND December 12, 2013 -- Mazzarello Media & Arts has been selected for the 2013 Best of Oakland Award in the Graphic Design Services category by the Oakland Award Program.

Each year, the Oakland Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Oakland area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 Oakland Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Oakland Award Program and data provided by third parties.

About Oakland Award Program

The Oakland Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Oakland area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Oakland Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

New Client - Pincushion Sew & Craft

November 20, 2013 by bryan

We are excited to announce that we are in contract with San Francisco's Pincushion Sew & Craft. We will be rolling out a new e-commerce site to compliment their new brick and mortar in Cow Hollow.

Pincushion Sew & Craft is where you can find all the supplies you need for sewing, knitting, crocheting, crafting, and needlepoint. There are even a few items of whimsy to decorate any space in your life. Classes are available and change monthly.

New Client - Alameda Health Consortium

October 25, 2013 by bryan

We are happy to announce that Mazzarello Media & Arts is in contract to create marketing materials for Alameda Health Consortium. We are excited to join with this excellent service provider in our community here in Alameda County.

The Alameda Health Consortium is a private, non-profit regional association of community health centers in Alameda County. We advocate for access to affordable, accessible health care for all. We foster partnerships to maximize limited resources and coordinate services for low-income vulnerable communities.

 

Cultivating Change in Schools

October 7, 2013 by bryan

QEIA Report cover by Mazzarello Media & Arts

Mazzarello Media & Arts was asked by our long time client, Vital Research, in Los Angeles, to design a report Vital Research completed for the California Teachers Association. We designed the cover, did custom illustrations, designed charts and graphs, laid out all the text, and created a design format to be rolled out on future publications.

Text below is from cta.org:

This report is the first in a series of five publications focused on the Quality Education Investment Act (QEIA) of 2006. The series draws on data from an ongoing, independent evaluation of QEIA funded by the California Teachers Association. The evaluation is intended to address the following overall aims:

  • Understand the extent to which schools are implementing the program.
  • Explain why and how QEIA works in successful schools so that it can be replicated in others.
  • For schools that struggled, explain the factors that inhibited positive outcomes.
  • Examine the various impacts of QEIA on participating schools.
  • Uncover promising practices from successful schools that can be shared with others.

By Courtney L. Malloy, Ph.D., Andrea K. Nee, M.A. Published by Vital Research, LLC. Funded by CTA as part of a multi-year study of the Quality Education Investment Act.

Courtney was featured in the California Educator magazine as was the report.

Courtney Malloy

 

Here are sample page spreads from the 50+ page report.

Presenting at the American Institute of Architects East Bay

September 30, 2013 by bryan

Bryan will be presenting at the American Institute of Architects East Bay on October 16th about web design along with Dave Monk from ArcSource Consulting.

FOR IMMEDIATE RELEASE

CONTACT

Ms. Kendra Chao

VP of Corporate Operations

kendra@arcsource.com

5108432010,ext. 524

Free Seminar on October 16th: Marketing and Branding Through Technology for Architecture Firms

BERKELEY, Calif. (October 1, 2013) On October 16th, ArcSource will offer a complimentary seminar entitled “Marketing and Branding Through Technology for Architecture Firms”. Hosted by American Institute of Architects East Bay, the seminar will take place from 12:00PM to 1:30PM at 1405 Clay Street in Oakland. Presenters include Dave Monk from ArcSource Consulting, Bryan Mazzarello from Mazzarello Media & Arts, and Soo Somerset from Somerset Consulting. For more information and to RSVP for this event go to www.arcsource.com/aiaeb.

Attendees will learn key strategies and best practices from experts in Cloud CRM, Google Apps, Website Design & Analytics, Search Engine Optimization, Social Media, and more. This seminar will be ideal for any sized firm looking to increase brand awareness, gain more customers, and revitalize their marketing strategy.

As the workplace grows increasingly dependent on technology—the option to integrate and optimize its adoption of business technology from operations to finances to marketing—will no longer be an option for success, but a requirement. Dave Monk, CEO of ArcSource Consulting says, “Technology is changing rapidly, and will continue to have great impact on all aspects of a business. These new advances easily integrate a business’s sales, marketing, and branding structure. We need to think progressively given our target market and return on investment.”

For small businesses that are budget conscious and wary of “unnecessary” technological upgrades—many of these new solutions like a CRM (Customer Relationship Management) platform, are often costeffective and worth the investment. According to Forrester Research, fortyone percent of small to midsize businesses (SMBs) report having a CRM system in place this year and another 25 percent plan to deploy a CRM system this year or beyond. “Every small business can benefit from a CRM solution no matter what,” says Dave Monk, CEO of ArcSource. “We’re seeing new opportunities to use the software every week. An analysis of your current sales and marketing process or lack thereof will make it very clear as to what’s missing.

Putting into place a CRM solution has made our business more productive in terms of tracking information, opportunities, and learning, in every possible way.” This seminar will be helpful for any business looking towards technology and best practices to update their marketing and branding efforts. The information presented will help businesses work more productively, increase sales, and maximize their branding.

ABOUT ARCSOURCE

ArcSource is a premier provider of information technology consulting and support services to dozens of professional services firms and nonprofits in the Bay Area. The company’s mission is to partner with its clients towards their success, to share knowledge and technical solutions that meet their needs, to deliver excellent management services for their systems, and to provide the highest value and service to their staff.

ArcSource Consulting Inc.

2560 Ninth Street, Suite 121

Berkeley, CA 94710

(510) 8432010

www.arcsource.com

Kaz & Associates Website is Live

August 13, 2013 by bryan

We are thrilled to have launched the new Kaz & Associates website this week! They are a team of professional environmental specialists dedicated to providing practical solutions that benefit both business and the environment. It was awesome working with Babuljak Photography for the on-location lifestyle photography and headshots, Isaacs Ink for the written content and the Gutensite for their CMS platform and hosting.

"We hired husband and wife team, Mazzarello Media & Arts to design us an amazing new website. They oversaw the wire framing, information architecture, design, project managed the construction of the site, input the content and art directed the photo shoot. On top of all that they introduced us to our writer, photographer and website host. Thank you so much for all your and Stephanie's hard work on our new site.  The site looks fantastic and we absolutely love it!  I couldn't have chosen a better web designers than Mazzarello Media and it has been so easy to work with you both.  We absolutely look forward to working with you two again in the future and we'll be in touch regarding other media design very soon."

See it here! http://www.kazandassoc.com/

Savvy Bride Website is Live

August 6, 2013 by bryan

Savvy Bride - The Marketplace for Trusted Wedding Vendors

We wanted to tell you about a special company that we are a part of called, Savvy Bride. If you know anyone getting married in the next year, send them to savvy-bride.net. We did the brand identity, collateral and website design for the company and Stephanie and I are also co-founders. The Drupal backend was done by the brilliant developer and partner, Chris Powell in San Francisco. It all started when founder and CEO F.C. Wong contacted us two years ago with his dream. F.C. Wong is an award-winning wedding photographer for the last 10 years, he specialized in organic, natural light wedding photojournalism. His minimalist approach and timeless photographs have garnered worldwide recognition. He has traveled to destinations around the globe for his clients including Europe, Asia, Central & South America, The Caribbean, and all over the United States.

Savvy Bride was co-founded by a passionate team of professionals with backgrounds in wedding photography, design, marketing, and web development. We’re all small business owners, and we understand how time-consuming marketing can be, especially when you have to wear every other hat in the business. So we wanted to create a site that helped vendors fill their calendars with work, and at the same time helped clients find value in the perfect wedding vendor.

Savvy Bride brings together clients and top wedding vendors who are offering coupons for their services. Brides and grooms can come to one place to find all the top vendors in their area, from photographers to jewelers, planners, venues and more! Best of all, we’ve rigorously vetted our vendors to make sure they are amongst the best in their industry, saving clients not only money, but precious time as well.

Clients can feel confident when visiting Savvy Bride that not only will they find all of their needs in one place, but all of the services offered will be of the highest caliber. Without a doubt what separates Savvy Bride is the quality of our vendors. Only about 1 in every 15 applicants are accepted as a part of our team. We call them our “members,” because it’s truly an exclusive club. Yet, while they partner with Savvy Bride, our vendors remain fully independent companies on their own, and fully invested in the satisfaction of their clients. Savvy Bride lists only 20-30 of the best vendors in each category for each region, because who has time to look through a hundred vendor listings, right? So we’ve simplified that process for our clients, by vetting our vendors beforehand to make sure that they not only produce great work, but that they’re also trustworthy, experienced and dependable. 

New Client - Mama Mia Organics

July 25, 2013 by bryan

We are thrilled to announce that we will be creating a brand identity package (logo, branding guidelines, business cards, and digital collateral) for an organic Mommy and Baby line, Mama Mia Organics. Our goal is to enhance the efforts of the Mama Mia Organics brand by consulting on, designing and building a compelling brand. 

Stephanie and I are very excited that the company is a certified USDA Organic manufacturer of soap and bodycare products and has a long history of private label soap and bodycare products found in almost every major retailer. All products are developed and made right here in the East Bay.

We can't wait to see where this product line goes!

New Client - Easter Seals Bay Area

July 22, 2013 by bryan

We are very excited to announce that Easter Seals Bay Area has contracted with Mazzarello Media & Arts to create design collateral.

For more than 80 years, Easter Seals Bay Area has been helping individuals and families with disabilities and special needs live better lives. Their services enable individuals with disabilities to address life’s challenges, achieve personal goals, and simply gain greater independence for everyday living.

Easter Seals Bay Area has a specific expertise in providing services for individuals diagnosed on the autism spectrum, including consultation, early intervention, school-based, social skills, and therapeutic services. They are currently serving seven counties in the Bay Area:

  • Alameda
  • Contra Costa
  • Napa
  • San Francisco
  • San Mateo
  • Santa Clara
  • Solano

Easter Seals Bay Area is an affiliate of Easter Seals, Inc., which assists more than a million people through a nationwide network of affiliates in each of the 50 states, the District of Columbia, and Puerto Rico. They are a 501(c) (3) non-profit organization.

 

New Client - COFY

July 18, 2013 by bryan

We are excited to announce that Community Options for Families and Youth (COFY) of Walnut Creek has contracted with Mazzarello Media & Arts to do a full rebrand,  new website and various collateral pieces.

We are very pleased to support the mission and efforts of COFY. Community Options for Families and Youth (COFY) is a multi-disciplinary provider of mental health services. Their mission is to work with youth whose high-intensity behaviors place them at risk of hospitalization or residential treatment. Their staff of mental health clinicians work collaboratively with caregivers, educators and social service professionals to help exasperated families restore empathic relationships and maintain placement for their children. To foster resiliency and skill-building in their clients, they use: psychotherapy, behavioral coaching, family counseling, parent education, and trauma-focused treatment to restore empathic relationships and foster positive relationships and communication in whatever setting their clients live, work, and learn.

Shopify Expert Designer

July 17, 2013 by bryan

Today we are announcing our launch as a Shopify Expert.

Shopify is the world’s fastest-growing eCommerce platform supporting more than 60,000 merchants and selling 10’s of millions of products in 92 countries. We are excited to be a part of this amazing tool and help artisans and  merchants sell online.

Let us know if you are interested in a eCommerce wesbite solution.

Website Launch - Branagh.com

June 12, 2013 by bryan

We are happy to announce we launched Branagh.com for our long time clients in Danville. Branagh Development is a construction and development company specializing in single-family homes, semi-custom subdivisions, custom homes, construction, luxury apartments, and commercial properties.

Thanks to Matt Branagh, CEO of Branagh Development for his loyalty and trust with us and his historic company of four generations of passionate East Bay builders. It was such a pleasure to design a website for such a high quality brand. 

Special thanks to Nora at Isaacs Ink for her copywriting skills and to Tap Consulting for their awesome CMS and CSS skills.

New Client - Wild Threadz

June 10, 2013 by bryan

Today we met with Michelle Beales. Michelle is the owner of Wild Threadz, an Oakland-based embroidery company. Michelle was introduced to us through a mutual client, Micaela Love of Love Horsemanship. We branded Love Horsemanship and Wild Threadz embroidered Micaela's jackets. In conversation Michelle mentioned how she is transitioning her part-time business to a full-time business this summer. Thanks to Micaela, Wild Threadz is our newest client.

We will be creating a brand identity design, business cards and a splash page for Michelle's business. Perhaps we will get Wild Threadz to embroider our logo on some of our own jackets.

New Client - Shepherd’s Gate

June 6, 2013 by bryan

Shepherd's Gate

We are happy to announce that East Bay non-profit, Shepherd’s Gate has hired Mazzarello Media & Arts to redesign their website from the ground up. 

The mission at Shepherd’s Gate is to meet the practical, spiritual, and emotional needs of battered and homeless women and children. 

Growing up in the Tri-Valley, I always heard wonderful things about how Shepherd’s Gate was helping women in need.

About Shepherd's Gate in their own words:

Shepherd’s Gate has earned a reputation for rebuilding shattered lives. Since 1984, we have provided Christ-centered services and housing to over 10,000 battered and homeless women and children. We provide a safe haven for women and their children who are homeless because of abusive relationships, addictions, loss of financial support and other factors. All services are provided to anyone regardless of race, age, religion, color, creed, national origin, disability, marital status, or veteran status. We operate two campuses, one in Livermore, CA and one in Brentwood, CA.

 

New Client - Building Blocks Collaborative

June 4, 2013 by bryan

We are very pleased to announce that we have been hired by Alameda County Public Health Department to create a brand identity and collateral for Building Blocks Collaborative.

The Building Blocks Collaborative (BBC) is a health equity initiative of Alameda County Public Health Department, using the Life Course Perspective as its theoretical framework. BBC unites a diverse group of multi-sector organizations that have committed to change the way they work to create equitable community conditions that support well-being starting from the earliest stages of life. More than 50 BBC members have engaged in a collaborative process to advance systems change and improve social, environmental, and economic conditions that perpetuate inequities.

SolarBOS Launches New Website

May 22, 2013 by bryan

SolarBOS, Inc., a leading developer and manufacturer for Balance of System products in the Solar Energy Industry, and Mazzarello Media & Arts are pleased to announce an updated and easier to navigate website for 2013. The new site includes an updated user friendly product configurator on the main page, updated photography, an in-depth look at SolarBOS, and much more. The new website is part of SolarBOS’ ongoing efforts to better serve their customers.

The new website’s homepage welcomes visitors with a clean and uncluttered design, new slideshow, and updated products section that provides an “at home” feel. The new design makes it easier for SolarBOS customers to find and configure the products they need in order to build cost-effective and high-quality PV systems. 

For more information about SolarBOS and to see the new website, visit www.solarbos.com

About SolarBOS

SolarBOS is a leading developer and manufacturer for balance of system products. In addition to providing a wide array of standard products, SolarBOS excels in providing custom solutions for integrators and designers alike. Founded in 2004, SolarBOS is located in Livermore, California. SolarBOS’ deep understanding of PV systems and experience in design and manufacturing, help develop reliable and cost-effective solutions for their customers. 

Appreciating Differences

May 1, 2013 by steph

I find myself drawn to both extremely structured and very organic imagery. The simplicity of Scandinavian design or edgy (but thoughtful) graffiti can catch my eye. A perfectly formed tulip or a charming meadow of wildflowers are equally enchanting.

City or country, gourmet restaurant or food truck, wine or beer...there is beauty in opposites and differences. A balance in life comes from appreciating what is both on your left and your right. If design was always structured and perfect, it would be stifling. But if all we had was chaotic and unstructured designs, it would leave us feeling unsettled. So we look for a middle ground with our work.

Here are desktop wallpapers for your personal enjoyment. We hope you appreciate the differences.

Gold and Black

Silver and Blue

Tags:

New Website Client - Kaz & Associates

April 22, 2013 by bryan

Kaz & Associates

We are very excited to announce that we have been contracted by Environmental Services company, Kaz & Associates, to design their new website.

With over 30 years of experience in the field of air, land and water quality compliance, Kaz & Associates provide their clients with the information and tools necessary to make educated, cost effective decisions regarding regulatory compliance.

What really drew us to them is that they maintain business practices that respect, preserve and enhance the environment ensuring that their clients remain in compliance with Federal, State, and Local regulations for the benefit of present and future generations.

New Client - Alameda County

April 15, 2013 by bryan

Alameda County Public Health Department Sign

We are excited to announce we are working with Alameda County Public Health Department. We have been tasked with branding the Realignment Innovation Fund (RIF).

This past fall, the Alameda County Community Corrections Partnership Executive Committee allocated $1 million in AB 109 funds to a newly created Realignment Innovations Fund – RIF. This fund is intended to support community-based approaches to supporting successful re-entry and reducing recidivism. The Place Matters Criminal Justice team coordinating this grant-making process, including convening stakeholders to define the funding priorities, solicit and review grant proposals, and make funding recommendations. Alameda County’s goals for Realignment, as expressed in Alameda County’s Realignment Plan, are aligned with Place Matters’ Criminal Justice goals of decreasing recidivism and supporting successful re-entry and sentencing alternatives, and coordinating RIF is a step toward supporting Alameda County’s efforts to reach our goals

AB 109

In 2011, Governor Edmund G. Brown Jr. signed Assembly Bill (AB) 109 and AB 117, historic legislation that has helped enable California to close the revolving door of low-level inmates cycling in and out of state prisons. It is the cornerstone of California’s solution for reducing the number of inmates in the state’s 33 prison to 137.5 percent of design capacity by June 27, 2013, as ordered by the Three-Judge Court and affirmed by the U.S. Supreme Court.

In November 2012, California voters approved Governor Brown’s Proposition 30 which created a constitutional amendment that protected ongoing funding to the counties for Realignment. The amendment prohibits the Legislature from reducing or removing funding to the counties. Learn more

Realignment Innovations Fund

Realignment Innovations Fund (RIF) grants fund innovative, community-based projects that reduce adult recidivism in Alameda County. RIF grants are not designed to support existing or ongoing programs or services. They are grants meant to serve as incubation funds for creative projects that will improve service delivery and strategies in the field of reentry.

The Realignment Innovations Fund is supported by Public Safety Realignment dollars (AB109). The Alameda County Place Matters Criminal Justice Team is coordinating this grant-making process, and will convene key stakeholders to define the funding priorities, solicit and review grant proposals, and make funding recommendations.

Learn more about the Realignment Innovation Fund 

New Website - Diggity Dog

March 28, 2013 by bryan

DiggityDog.com new website

 

Several months ago we were hired by business owner, Donna Milich of Hot Diggity Dog Walking, to upgrade her branding and website. She was changing her company name and wanted a new image to reflect the professionalism of her company. We knew we had to knock it out of the park for her. Afterall she has 40 5-star ratings on Yelp! See below for logo, business cards and website.

Diggity Dog business card

Check out our new website luanch for San Francisco based dog walking and pet sitting company, Diggity Dog. (See the original website below.) Special thanks for our new favorite CMS created by our new friends at Gutensite in Walnut Creek.

We are especially proud of the adorable illustrations of Bay Area skylines. There are 3 in total and load randomly on each page. Can you guess which regions of the Bay Area we represented?

 

Original Hot Diggity Dog Walking Website

New Client- GroupBookers

March 8, 2013 by bryan

Edwin and NancyWe are excited to announce are have been hired to work with GroupBookers to redesign the interface of their online tool! They are moving into the next phase of the company and asked for our expertise in user interface design and user experience.

Founded in 2011, GroupBookers is a simple and efficient way to find the perfect hotel for groups that require 10 or more rooms. Their site allows you to effortlessly find, research and book hotel rooms and meeting space. No more searching the web or calling multiple hotels for info and rates not found online. With their user-friendly interface, dependable white-glove service and the lowest rates guaranteed, GroupBookers is all that planners need for easy, breezy group planning.

Plus, GroupBookers is an Oakland-based company run by husband and wife team Edwin Salgado and Nancy Chen-Salgado!

 

 

Make Fair Trade Local

March 4, 2013 by bryan

Make Fair Trade Local

Mazzarello Media & Arts is a key corporate sponsor for the fair trade event of the year in the East Bay! We invite you to join us this March. You can get tickets on Eventbrite. The Project Peace Speaker Series is proud to host Paul Rice, President & CEO of Fair Trade USA, for a night of information, inspiration, and action. No matter who you are, you can make a difference with one of the great movements of our time. 

Keynote address by Paul Rice Panel discussion with Paul Rice of Fair Trade USA, Betty Ann Boeving of BAATC, Nathan George of Trade As One, and Steve Wright of Grameen Foundation Representatives from fair trade organizations Fair-trade bazaar including food and handicrafts. 

"Make Fair Trade Local: Connecting the Global Community" is Saturday, March 16, 2013, 7:00-9:30pm.

 

Current participating organizations

  • Fair Trade USA
  • Fair Trade Town - Berkeley
  • Fair Trade University - Cal
  • Hub Oakland
  • Hae Now
  • Trade As One
  • Revive Drinks
  • Slavery Footprint
  • Senda Athletics
  • Frustrated Farm Girl
  • Mazzarello Media & Arts
  • Matt Beardsly Photography
  • TCHO
  • Alter Eco
  • Red Window
  • IJM
  • IJM Cal
  • Samaritana
  • Rebbl Tea
  • Not For Sale
  • Not For Sale- Cal Chapter
  • Freedom House
  • BAATC
  • 3 Strands Global
  • Freedom and Fashion
  • Love Never Fails
  • New Day for Children
  • Human Condition
  • Traditional Medicinals
  • Equator Coffees
  • La Yappa
  • Numi Teas
  • The Moon
  • The Sold Project
  • Catracha Coffee
  • Indigenous Designs

 

 

Golden Gate Bridge

February 11, 2013 by steph

Last November we created a poster of the Golden Gate Bridge to celebrate 75 years of history (1937-2012).

This year for my birthday we walked south across the Golden Gate Bridge from Fort Baker to the Presidio. Along the walk we joined hundreds of tourists from around the globe as we gazed upwards at the towers and looked east to Oakland and Berkeley and west to the Pacific Ocean. These wallpapers are from the photography we shot while walking.
 
We hope this will inspire you to appreciate the icons of your geographic region as well as a reminder to look up and appreciate a new point of view.
 
Each wallpaper below includes a stanza from the poem, The Mighty Task, by Joseph P. Strauss, Chief Engineer, Golden Gate Bridge and Highway District.
 

The Mighty Task is Done

Written upon completion of the building of the Bridge in May 1937, by Joseph P. Strauss, Chief Engineer, Golden Gate Bridge and Highway District.

At last the mighty task is done;
Resplendent in the western sun
The Bridge looms mountain high;
Its titan piers grip ocean floor,
Its great steel arms link shore with shore,
Its towers pierce the sky.

Golden Gate Bridge

On its broad decks in rightful pride,
The world in swift parade shall ride,
Throughout all time to be;
Beneath, fleet ships from every port,
Vast landlocked bay, historic fort,
And dwarfing all--the sea.

Golden Gate Bridge

To north, the Redwood Empire's gates;
'To south, a happy playground waits,
in Rapturous appeal;
Here nature, free since time began,
Yields to the restless moods of man,
Accepts his bonds of steel.

Golden Gate Bridge

Launched midst a thousand hopes and fears,
Damned by a thousand hostile sneers,
Yet ne'er its course was stayed,
But ask of those who met the foe
Who stood alone when faith was low,
Ask them the price they paid.

Golden Gate Bridge

Ask of the steel, each strut and wire,
Ask of the searching, purging fire,
That marked their natal hour;
Ask of the mind, the hand, the heart,
Ask of each single, stalwart part,
What gave it force and power.

Golden Gate Bridge

An Honored cause and nobly fought
And that which they so bravely wrought,
Now glorifies their deed,
No selfish urge shall stain its life,
Nor envy, greed, intrigue, nor strife,
Nor false, ignoble creed.

Golden Gate Bridge

High overhead its lights shall gleam,
Far, far below life's restless stream,
Unceasingly shall flow;
For this was spun its lithe fine form,
To fear not war, nor time, nor storm,
For Fate had meant it so.

Golden Gate Bridge

New Client - Best Babies Zone

January 22, 2013 by bryan

Stephanie and I are excited to announce that will be branding the Best Babies Zone (BBZ) Initiative. Our goal is to enhance the efforts of Best Babies Zone by creating a Brand Identity, Branding guidelines, Business cards, Presentation slide template, Tradeshow banner, and Website.

The vision for BBZ is that "all babies are born healthy, into communities that enable them to thrive and reach their full potential." The mission is "to give every baby born in a Best Babies Zone the best chance in life."

What an amzing project for us to work on and get behind! Especially since my mother has worked as a Lamaze teacher since I was a boy. In fact my mom taught classes right out of my childhood home for years!

We have the honor of working along side professors from UC Berkeley School of Public Health. The School of Public Health was awarded a 2.75 million grant from the W.K. Kellogg Foundation to implement a three-year pilot initiative aimed at improving birth outcomes for infants in several U.S. cities.

"According to the March of Dimes, every year, more than half a million babies are born prematurely in the United States. The country’s premature birth rate has risen by 36 percent over the last 25 years, and racial disparities in premature births are a growing concern. Prematurity is one of the leading causes of infant death in the United States. The BBZ Initiative will address issues at the community level that lead to prematurity and other adverse birth outcomes."Berkeley Health Online

The UC Berkeley School of Public Health will serve as the lead agency for the BBZ Initiative. In addition to community, academic and public health partners including Alameda County/Oakland and a consortium of organizations will collaborate to develop and support the project.

"Major national partners include the Association of Maternal and Child Health Programs (AMCHP), CityMatCH, and National Healthy Start Association, with the evaluation design led by MassGeneral Hospital for Children. The BBZ work will be conducted under the coordinated efforts of a team of expert consultants, as well as national and local advisory boards." - Berkeley Health Online

New Client - FocalShift

January 8, 2013 by bryan

Stephanie and I are excited to announce that the software development duo at FocalShift, Terry Tucker and Bennett Smith, hired Mazzarello Media & Arts to craft their new brand identity, business cards and website.

Both Terry and Bennett, with deep roots going back decades, evolved with the software industry as it shared the success of the personal computer and the resulting explosion of desktop software. This was followed closely by the wave of internet technologies, but in 2007 there was a revolution. An amazing new device, called the iPhone, powered by a unique user experience, captured the attention of thousands of developers, including us. It changed the course of their careers and resulted in the creation of their company, FocalShift, to shift focus to iPhone, iPad, and iOS.

We can't wait to get started in 2013!

More from Germany, Austria and Prague

January 7, 2013 by bryan

This autumn we traveled to Europe for our inspiration trip. This year's forcus was on Germany, Austria and a side trip to Czech Republic. We had an amazing time in Berlin, Prague, Vienna, Langenlois, Linz, and Munich. I hope you enjoy our travel stories and tips in our Things We Like section of our website.

Below are a few more moments we captured on the trip and we want to share them with you as desktop wallpapers. I hope they inspire you as they inspired us. Feel free to use as wallpaper for your iPad, iPhone or desktops.

Berlin, Germany

Berliner Fernsehturm

Berliner Fernsehturm

Berlin East Wall Gallery

Berlin East Wall Gallery

 

Prague, Czech Republic

Prague Sunset

Prague Sunset over the Vltava River

 

Vienna, Austria

Vienna Park

Vienna Park at Sunset

Vienna Stephansdom

Vienna Stephansdom

 

Vienna Metro

Vienna Metro

 

Langenlois, Austria

LOISUM Wine & Spa Resort

LOISUM Wine & Spa Resort

 

Linz, Austria

Linz Ars Electronica Center

Linz Ars Electronica Center

Linz Church Windows

Linz Church Windows

 

Munich, Germany

Munich Church Interior

Munich Church Interior

Munich Olympiapark

Munich Olympiapark

Merry Christmas & Happy New Year

December 17, 2012 by bryan

Merry Christmas and Happy New year wallpaper

We wish you a Merry Christmas and a Happy New Year from Mazzarello Media & Arts!

Please enjoy this desktop wallpaper for your personal use. May it brighten your home or workplace!

Download wallpaper 2560x1440

Go back in time and donwload the desktop wallpapers from 2010 (1900x1200)!

http://www.mazzarello.com/connect/details/li/Very-Merry/

http://www.mazzarello.com/connect/details/li/Merry-Christmas-and-Happy-New-Year/

 

Oakland Unite - Case Study

December 13, 2012 by bryan

Measure Y into Oakland Unite -  Before and After

Getting Started

The Oakland Unite branding process began in autumn of 2011 when the Department of Human Services selected Mazzarello Media and Arts, an Oakland graphic design studio, to rename and rebrand Measure Y,  a violence prevention program administered through the Oakland Department of Human Services.

The goal was to enhance the efforts of Measure Y in the greater Oakland community by renaming the program and creating a new logo that reflects its current work and future aspirations. 

We wanted to leverage Measure Y’s assets, attributes, and advantages while reflecting the vision and core values and elevate the visibility and reputation of Measure Y to key audiences:

  • Current and future grant recipients
  • Communities Measure Y serves
  • Oakland citizens unaware of past and current efforts
  • Politicians

Survey

Before we began we knew we wanted to hear from grantees of the program. We created a multipart survey that went out to grant recipients of Measure Y and asked questions like:

  • We want to know what messages will help attract clients to participate and stay involved in our violence prevention activities. Which messages or aspects of Measure Y's work appeal to your clients?
  • What shortcomings exist with the current name "Measure Y"?
  • What changes in the logo, name and brand of Measure Y would help you achieve your goals better?
  • What words or ideas might you want to include in Measure Y's new name and slogan?
  • Which parts of Measure Y's CURRENT brand and logo do your CLIENTS really like or dislike?
  • What three words would your clients use to describe Measure Y's mission and work?

Brainstorming

After gathering and reflecting on the data, Mazzarello Media and Arts was asked to lead a brainstorming session (March 2012) in with several Department of Human Services staff members, city officials, grantees of the program, and even members of the community positively affected by the programs.

Honing the Message

Later, Mazzarello Media and Arts presented over 40 name ideas and 20 tagline concepts. We went through several rounds of edits and in the beginning of May the final name and tagline was selected, Oakland Unite: One City, Once Peace, One Future.

Designing the Logo

Then came the design phase:

  • Typography development
  • 3 design themes
  • 3-5 variations per theme
  • 2 rounds of design revisions
  • Color palette development
  • Color revisions

Once the logo was decided upon we finalized the colors in July 2012 and crafted a branding guide completed September 2012 to ensure our efforts would have standards that could be followed in future collateral pieces by both the City of Oakland and the grantees.

 

New Client - The Moon

December 11, 2012 by bryan

We are happy to announce that we will be working on a new e-commerce website for the very talented and thoughtful creative team from the "slow fashion" company, The Moon, in Oakland, CA. You may have run into them during Art Murmur's First Friday or Saturday Stroll on 25th Street, just east of Vessel and just west of Bicycle Coffee.

Cory and Cassidy are Bay Area natives with a passion for garments that are artfully and responsibly crafted. They source their fabrics from the excess of society and the bounty of the earth, using materials that are scavenged, re-purposed, donated, and sustainably produced. They even make their own dyes.

Photo Caption: Cory Gunter Brown and Cassidy Wright, masterminds behind "The Moon" a boutique that specialized in repurposing found objects and fabrics, stand for a portrait in their shop on on Tuesday Dec. 7, 2010 in Oakland, Calif. Photo: Mike Kepka, The Chronicle / SF

Rebranding Blue Marble Body Care

December 10, 2012 by bryan

We are very excited to announce that we will be rebranding New York City based Blue Marble Body Care, a handcrafted bath and body company making products with natural and organic ingredients!

We met the owner, Elaina Watkins, when I spoke at the international Handcrafted Soap Maker's Conference in Miami in 2011. We stayed in touch throughout the year and at last everything came together.

Here Elaina's story in her own words about her amazing company:

When my oldest son, Craig was diagnosed with cancer in 2006, my world, my life as I knew it forever changed. Through the highs and the lowest of lows of our journey, I was able to extract a more purposeful, more meaningful life in everything I do. While working to maintain a healthy marriage and raise happy, purpose-driven children, I started Blue Marble Body Care, a family brand of bath & body care products using natural and organic ingredients. Our products are infused with super skin-foods formulated to protect and revive the skin, keeping it healthy and luminous. It is the goodness in these nourishing, soothing, & moisturizing products that my family and I use at home everyday and now it is the goodness we share wih you and your family. We are commited to speading goodness to everyone we touch with our skin-loving products.

 

Berlin, Prague, Vienna, Langenlois, Linz, and Munich

November 13, 2012 by steph

This autumn we traveled to Europe for our inspiration trip. This year's forcus was on Germany, Austria and a side trip to Czech Republic. We had an amazing time in Berlin, Prague, Vienna, Langenlois, Linz, and Munich. I hope you enjoy our travel stories and tips in our Things We Like section of our website.

Below are moments we captured on the trip and we want to share them with you as desktop wallpapers. I hope they inspire you as they inspired us. Feel free to use as wallpaper for your iPad, iPhone or desktops.

Berlin, Germany

Reichstag

Reichstag

East Berlin Railway

East Berlin Railway

Neue National Gallery in Berlin Mies van der Rohe

Neue National Gallery in Berlin by Mies van der Rohe

 

Prague, Czech Republic

Prague Metro

Prague Metro Escalator

Prague Vltava River

Prague Vltava River

 

Vienna, Austria

Vienna Metro Mural

Vienna Metro Mural

Vienna Schönbrunn Palace

Vienna Schönbrunn Palace

 

Langenlois, Austria

Langenlois blue wall

Langenlois blue wall

Langenlois vineyard

Langenlois vineyard in the Kamptal

 

Linz, Austria

Linz Danube River

Linz Danube River

Linz Ars Electronica Center

Linz Ars Electronica Center

 

Munich, Germany

Munich Underground Marienplatz Station

Munich Underground Marienplatz Station

Munich Nymphenburg Palace woods

Munich Nymphenburg Palace woods

California Travel Poster

November 10, 2012 by bryan

We decided that we wanted to celebrate the 75 year anniversary of the Golden Gate bridge by printing these California posters. Hand illustrated by Stephanie, the poster is an omage to vintage travel posters. We feature the state flower, the California Golden Poppy, wild grasses, the Marin Headlands, coastal foilage, sail boats and of course the grand Golden Gate Bridge!

These limited posters (only 50 prints) are on sale for $32 inluding shipping. Below is a nicely framed poster, sent to us by Doug, one of our a happy customers.

Brands that Last

November 2, 2012 by bryan

 

We pride ourselves on creating brands that stand the test of time. Although we are of course influenced by design trends, we try our best to create a brand that will read true for a long period of time. One of our favorite designers, Paul Rand, created logos that reached through time. Some of his best examples was the ABC logo, the UPS logo, Westinghouse, and the IBM logo.

In 2007, we got the chance to brand our local church in Berkeley. Recently the congregation purchased a church facility a block up from the "Gourmet Ghetto" at 1601 Walnut. The church has been lovley restored and is a historic landmark in Berkeley.

Mazzarello Media and Arts was presented with the challanged to design signage that would blend into the neighborhood as well as look like it has been on the property since the church's founding in 1913, almost 100 years ago. We could not be happier with the final outcome and are very thankful to the creative talent and 3D mind of Scooter from Coyote Signs for brining our vision to life.

 

8-Bit Builder

October 22, 2012 by steph

Both Bryan and I grew up wanting to become architects. We spent years playing with Legos and blocks, and often incorporate that passion for structures into our photography and design. Video games were also integral to both of our childhoods, and we find the simple design of early games very fascinating.

This wallpaper is built up of small pieces becoming larger pieces that become part of a design construction. It is the creation of two kids who grew up in the 80's playing a lot of Pitfall and wanting to become Elyse Keaton on Family Ties someday.

Download 1920x1200 WallpaperDownload 2560x1440 Wallpaper

Bauhaus Design

September 20, 2012 by bryan

Bauhaus Design Wallpaper

I have always been influenced as a designer by European design from the early to mid-20th century. One of the most influential has been the German design movement, Bauhaus. Bauhaus, was a school in Germany that combined crafts and the fine arts, and was famous for the approach to design. The movement created a unique and stylized typography, furniture, architecture, and graphic design.

“Architects, painters, sculptors, we must all return to crafts! For there is no such thing as “professional art”. There is no essential difference between the artist and the craftsman. The artist is an exalted craftsman. By the grace of Heaven and in rare moments of inspiration which transcend the will, art may unconsciously blossom from the labour of his hand, but a base in handicrafts is essential to every artist. It is there that the original source of creativity lies.

Let us therefore create a new guild of craftsmen without the class-distinctions that raise an arrogant barrier between craftsmen and artists! Let us desire, conceive, and create the new building of the future together. It will combine architecture, sculpture, and painting in a single form, and will one day rise towards the heavens from the hands of a million workers as the crystalline symbol of a new and coming faith.” — Walter Gropius

In September and October we will be traveling throughout Germany and Austria taking this incredible style. Enjoy this wallpaper!

Vote for our California Cycling Jersey

August 30, 2012 by bryan

Vote for our California inspired Cycling Jersey! If we get 250 votes in 90 days, Voler will manufacture in the USA, our design and we will earn 15% of every jersey sold!
 
Just be sure you are signed into Facebook and click the like button on the Voler website.
 

Tell us a little about the design.

Our jersey design, comes from a passion for the Golden State and the San Francisco Bay Area. No matter where you are in the world, if you say California or San Francisco people know exactly where you are talking about. What better icon for California than the Golden Gate Bridge (celebrating 75 years this year). Without a doubt, California is a cyclist's paradise. Not only does it have a powerful community of bicycle coalitions and activists , it also boasts some of the best weather year round for cycling! Did you know that California has 7 of the 50 Bike-Friendliest Cities in the US.

Tell us a little bit about Mazzarello Media & Art.

This energetic husband-and wife team of visual communicators offers the complete creative package: She’s the brainy, thoughtful, analytical half who thrives on solving problems and draws on her love of patterns, bold colors, and intricate designs. He’s the branding guru with the big personality and a passion for working with clients and thinking strategically. Together they form the dynamic duo of Mazzarello Media & Arts.

Launched in 2009, this artisan graphic design studio specializes in branding, corporate identity, marketing collateral, and websites for medium-sized organizations whose mission they passionately believe in: green business, sustainability, new technology, and progressive causes. Motivated by the message, Mazzarello Media & Arts offers clients classic design and functionality that endures over time.

The work of Bryan and Stephanie is fueled by the world around them. From cinema to cuisine, from urban landscapes to architecture, from linguistics to lines, they find inspiration everywhere — whether traveling the world or in their own East Bay backyard. Reminiscent of creative couples like Charles & Ray Eames, Christo & Jeanne-Claude, and Diller & Scofidio, they are long-time collaborators who spend hours mining creative ideas, bouncing solutions off one another, and challenging each other to push the boundaries of their imaginations.

This synergy offers what few design studios can: an in-house style understanding of large organizations and complex projects, but with the agility, transparency, and personal touch of a boutique shop. Their exceptional success is reflected in their many accolades, including the Talk of the Town Customer Satisfaction Award for three years running and the #1 rated East Bay graphic design company on Yelp.

Art Murmur Walking Tours

July 19, 2012 by bryan

We were thrilled when we were asked to create the Saturday Stroll Walking Tours postcard for the hottest arts organization on the west coast, Oakland Art Murmur. Here is a great quote from the New York Times:

"Today Art Murmur is a bazaar of cultural activity. The gallery tours have grown to accommodate some 20 art spaces and hundreds of people...What began as a predominantly hipster local crowd now includes visitors from around the Bay and beyond. Serious art buyers from as far away as New York, Miami and Rio de Janeiro have also begun turning up."

Led by prominent Oakland curators, writers, and artists, each tour brings visitors to 3-5 galleries, with short presentations from curators or artists at each location. For more info check out the Art Murmur website: http://oaklandartmurmur.org/calendar/saturday-stroll

We love a happy client

July 10, 2012 by bryan

Last night I had the honor of attending the Northern California Solar Energy Association(NorCal Solar) Solar Energy Resource Guide release party at the Intercontinental Hotel on the opening night of the InterSolar Conference! Several months back we were approached by Norcal Solar to create the front cover for the 9th Annual SERG. The very talented Berkeley graphic design maven, Barbara Nishi was desinging the new guide but they asked Mazzarello Media and Arts to design the cover.

Rarley do we get the honor of having an unveling of our work let alone a release party! The NorCal Solar Board of Directors was present and very pleased with the final product. See the photo above!

 

Tags: , ,

New site is live for Acuity Brands

July 2, 2012 by bryan

Website

We created a new website for Acuity Brands R&D OLED lighting division, known as the OLED Lighting Design Center. OLED Lighting unlocks new possibilities for us to connect with the places we live, work and play. More than warmth, more than soft glow, more than the many forms OLED can bring to design. 

View the website: www.oledbyacuity.com

Here is an awesome testimonial from Darren Blum, Senior Designer at OLED Lighting Design Center:

"Our group engaged Mazzarello Media and Arts based on a referral for web design and we could not be happier with our new site. From the very beginning, from the initial phone call, they asked the kind of questions a designer should ask, so I knew they got it”. Bryan took the time to understand our brand, our position in the market, and who our audience would be for the site. Combining this knowledge with keen graphic design skills, user interface design and technical knowledge, they produced a site that exceeded our expectations. Best of all, the site is responsive and looks great on any device. Give them a ring for your next project! It will be done on time and on budget." 

Tags: ,

Cityscape

June 27, 2012 by steph

San Francisco Cityscape

We recently were asked to create a cityscape for a client's website icon. We had so much fun creating it we decided to create a desktop wallpaper (now big enough for a 2560x1440 screen)!

Do you recognize any buildings?

David Marell Voice Over Professional

June 20, 2012 by bryan

David Marell's warm, deep and soothing voice that carries reliability, comfort and trustworthiness. David needed an identity design that portrayed that smooth style while looking professional yet approachable.

We chose a coffee brown and burgandy red for his color palette. The work consited of a custom illustration of vintage microphone, website with mp3 samples and embeded video. We also created business cards, and a resume to round out the total package.

Website: www.davidmarell.com

View the whole package

Honored as a Featured Alumnus

May 15, 2012 by bryan


Alumni Story

I had the honor today of finding out that I was a featured art alumus for Biola University. They asked some great questions I thought I would repost on our website.

What are some of the most exciting opportunities you have had since graduation? I have had the rare opportunity within design. I have designed the CD and collateral for the United Nations World Environment Day. My artwork was presented to the mayor of San Francisco, as well mayors from around the world. Also, I was able to be an art director on several photo shoots with renowned catalog photographer, Christina Schmidhofer. Since Biola, I’ve also launched my own design studio, worked on a new branding for Intel Labs Berkeley, and designed the 2010 Season Ticket brochure Oakland Athletics.

How do you feel that the Biola art department prepared you for your life as an artist? The Biola art department helped me be able to look at problems from different points of view, how to collaborate with other creatives, and also, it gave me fresh eyes to view the world with a sense of mystery. 

Any advice for future Biola art majors? It will take time; I think that is the first lesson. After I graduated, I thought I could conquer the design world. I didn’t realize how much work and knowledge were ahead of me. Another thing to recognize is that new graphic designers only apply to design studios. In fact, there are about 100 in-house design positions for every 1-design studio position! So, I would encourage newly graduated designers to get out there, look around and apply to companies or organizations you believe in.

http://www.biola.edu/academics/undergrad/art/alumni/bryan-mazzarello/

New Video Collaborate is live!

April 24, 2012 by bryan

We have been collaborating with our collegues at Matter, a video production company in the East Bay on more videos for Mazzarello Media and Arts. You may have seen our introduction video we released in January. Now we are excited to show you the premiere of our collaborate video! We hope this video will inspire you and help you to understand how Stephanie and I work together and how we collaborate with our clients!

You can view our collaborate section online and watch the view below:

Celebrate Spring

April 16, 2012 by Steph

Springtime is a welcomed season of change. Living in California, our spring might not be as dramatic a change as living on the East Coast, but nevertheless we love the new colors all around us. This desktop wallpaper series celebrates the spring season with three floral desktop wallpapers with lilies, chrysanthemums and magnolias, hand-drawn by Stephanie.

Enjoy these springtime floral desktop wallpapers, now formatted for 2560x1140 screens! Works really nice as your iPad or iPhone backgrounds as well!

Floral Desktop Wallpaper

Floral Desktop Wallpaper

“Floral

Light in Motion

February 29, 2012 by Steph

The way that cameras work is exciting, confusing and stimulating to me. I love that light goes through a lens, an image is captured and people are inspired. A lot of my photography is all about exploring my creativity. What can I capture? What can I create? What do I see beyond what is present? In these images the colors were inverted and removed, allowing us to more clearly see the movement of the light.

I hope that in some way they encourage others to think about what we can see in the world we encounter every day. That all of us would take time to see the unseen.

Light

Light

Light

Winter 2012 Projects

February 28, 2012 by bryan

We are so excited when we get to work on projects that are extensions of our personal passions.

This winter we have been working on logo, print and web work for the Project Peace Speaker Series titled The Slave Next Door and the new website and email campaign for the non-profit Zagaya. Be sure to check out the portfolio section of our website to see additional projects.

The Slave Next DoorThe Slave Next Door

The Project Peace Speaker Series is proud to host Dr. Kevin Bales, one of the world's leading experts on modern-day slavery, for a night of information, inspiration, and action. It is a reminder that we all can make a difference with one of the great moral callings of our time.

Learn more

 

 

 

Zagaya

Zagaya was established as a non-profit organization, to ensure access to affordable malaria treatments in the developing world. Zagaya licenses technologies that allow them to partner and collaborate to solve problems. The cure exists and no child should be without it. 

Learn more

Introduction Video

February 21, 2012 by bryan

We have been working on a fun new personal project for Mazzarello Media and Arts that we are thrilled to share.

Inspired by the energy and visuals from our fabulous photos by Stephan Babuljak, we wanted videos to put our story of a husband and wife team into motion.

Dan Bowen at Matter listened to us and understood our need to share about our company and show how we organically work and create together. Since we know how important and difficult it can be to find the right team for the job, our hope is that this will take some of the guesswork out the process for potential future clients.

The following video is our introduction of who we are and what a day looks like at Mazzarello Media and Arts. Matter is currently working on a video for each main section of our website, and we can’t wait to post them in upcoming months.

Tags: , ,

Light in the Dark

February 20, 2012 by Steph

When I was a kid, the twinkle lights would come down after the Holidays were over, and I was always a little sad. Now we leave some lights up in our home throughout the winter months, making it easier to get through the long dark nights. There is something so magical about those tiny little lights.

For these wallpapers, we took photos of the lights we found on a tree while walking around one evening this winter in the Presidio of San Francisco National Park. We love all the different ways the same set of colorful lights can be seen. We hope they brighten your winter season as you anticipate the coming spring.

Light

Light

Light

Light

Tags: ,

Talk of the Town Customer Satisfaction Award

January 26, 2012 by bryan

For the third year in a row, Mazzarello Media and Arts has received the Talk of the Town Customer Satisfaction Award in the Graphic Design category!

Mazzarello Media And Arts received 5 Stars and was named among the Top Businesses for Customer Satisfaction in 2010, 2011, and 2012. Only the very best businesses have been chosen to receive the 2012 CMUS Talk of the Town Customer Satisfaction Award. The award was created to showcase companies that excel in serving their customers and receiving high marks.

Ratings are calculated based on consumer-review websites and blogs, social networks, business rating services and other award information to determine the top companies across the country. Only those high ranking businesses with a 4-5 star rating win the Talk of the Town News Customer Satisfaction Award.

For the third year, Celebration Media U.S. (CMUS) and Talk of the Town News are co-sponsors of the award and are independent professional publishing, research and marketing companies that monitor positive and negative reviews, blogs and social networks to determine the highest-rated and top-reviewed businesses in all 50 states of the country and parts of Canada. Talk of the Town Honors celebrates the highest achievements in customer satisfaction and posts the findings free of charge.

http://www.talkofthetownnews.com/awards2012/5107616360

Tags:

A wonderful 2011...Hello 2012

January 24, 2012 by steph

We had a wonderful 2011! It was a year full of great people and exciting projects. 

We ended up working with 34 wonderful clients! Here is a sampling of some of our favorite projects:

  • Boilerhouse Restaurant - Website Design and Implementation
  • Craneway Pavilion - Website Design and Implementation
  • Critical Pass - Website Design, Implementation, and Product Photography
  • Savvy Bride - Logo Identity Package, Website Design and Planning
  • Duxbury Court - Website Design, Implementation and Illustration
  • Matter - Identity Package, Website Design and Implementation
  • WebEngine - Identity Package, Website Design
  • Cutline Communications - Business Cards, Website Design and Implementation
  • Christ Church - Teaching Series Designs, Promotions, Video Production and Photography
  • Peerless Lighting - Identity Package, Softshine Video Production, and Promotions
  • Pig in a Pickle - Logo Identity

We are so excited to see what 2012 has in store for Mazzarello Media and Arts.

2011 favorites

2011 favorites

2011 favorites

Childhood Recollections

January 23, 2012 by steph

These images come from my painting series exploring my love for my family and childhood recollections. Each animal represents a person and their actions show a vivid memory.

As winter gets dark and rainy, I find myself needing something fun and cheerful to look at. What could be better to brighten the day than a little bit of color and silly animals?

And yes, I put a bird on one

To see the original paintings: http://mazzarello.com/look/details/li/painting/

Animals

Animals

Animals

Tags:

Chaos & Destiny

January 12, 2012 by steph

In the past few months I have been working and thinking about patterns inside of chaos, tendencies amongst chance. That when we step into something it may seem like everything is taking place randomly, but as we pull backwards trends slowly appear. I guess the same can be said for when we zoom in tightly/microscopically and begin to see the structures that exist as well. Life seems full of chaos and structure, chance and destiny.

When I first saw the structure of DNA in high school I found it fascinating, both the shape and the way everything matched up so precisely. These tiny and miraculous building blocks. In math, I loved figuring out the shapes that existed inside the functions. That numbers and letters could tell us something about lines and space.

While I continue to delve into my ideas and create new work, please enjoy these wallpapers that are photographs of my recent explorations with ink.

Paper

Paper

Paper

Collaborating with other Creatives

November 21, 2011 by Steph
We thoroughly enjoy collaborating with other creatives. It gives us energy. It challenges us to grow. It takes our creativity to another level. Working with Brandularity and Isaacs Ink has been a pleasure, and we look forward to future opportunities to utilize their skills.
 
Brandularity
Brandularity helps start-ups, Fortune 500s and non-profits understand their audience and tell their story. After seeing their amazing work firsthand, they are our go to team when our clients have branding needs. They are extremely thorough and abounding in creativity. What more could we ask for?
 
 
Isaacs Ink
We like words. Nora Isaacs loves words and lives amongst them. As a writer, editor and author she crafts beautiful sentences and conveys fascinating ideas clearly. She has written articles, taglines and product descriptions for our clients, showing us what a wordsmith looks like firsthand.

Tags:

Inspired to create

November 11, 2011 by steph

Venice

Italy’s financial problems are all over the news, but our news about Italy is that we were reminded of how wonderful it is. A country that is full of culture, creative people and fantastic food.

Last month we traveled for two weeks in northern Italy. This trip was all about being inspired to create. To fill ourselves with visuals that would stimulate our designs and artwork. To see beauty and then come back home to create it. By our estimation the trip was a success in a variety of ways. We are creating on our computers, on canvas, with the camera and in the kitchen.

Here are a few of the things that inspired us while we were abroad, and we look forward to showing you our newest creations very soon.

Italian Cinema

November 11, 2011 by steph

Something is lovely about black and white photography. It tells a story in a way that color doesn’t. Through simplicity it explains complex ideas. I always find myself looking at black and white photos longer than color images. Maybe my eyes are less overwhelmed? Maybe there is something intangible that black and white images convey?

I feel the same way about film. I especially find myself visually drawn to the films of the 40’s-60’s in Italy. Their artistry. Their storytelling. The raw way in which they were shot. When I think of Antonioni (L'Avventura), Fellini (La Strada, 8 1/2), Rosselini (Roma, Città Aperta), De Sica (Ladri di Biciclette), just some of the filmmakers that led the way in Italian cinema, I wish I could see the world through their eyes. Through their cameras.

The wallpapers we include here are paying respect to the filmmakers who opened the eyes of the world to the beauty of Italy, film and art.

Italy

Italy

Italy

Italy

Italy

Italy

Italy

Italy

Italy

Italy

Italy

Glimpses of Italy 2

October 19, 2011 by bryan

We are still processing our RAW images from our trip to Italy this autumn, so while you wait we wanted to share more desktop wallpapers to give a glimpse of our travels from our iPhone 4 Instagram images.

For those of you that already follow us on Instagram, we hope these photomontages include some of your favorites. If you don't currently use the Instagram app, you should check it out because it is an awesome and quick creative outlet. 

Enjoy the images from Sirmione, Rimini, Modena, Bologna, Milano, Venezia and more.
 

Northern Italian Textures

Sirmione and Rimini

Emilia-Romagna Italy

Venice, Italy

Verona, Italy

Milan, Italy

Teaser Trailer

October 14, 2011 by bryan

We have been working with the incredibly talented Daniel Bowen of Matter, the video production company we recently branded, to create a series of videos that shares the story, passion and personality of Mazzarello Media and Arts.

Recently Matter video did a test shoot at our studio and we would like to share it with you, view the video below or watch it here:

http://vimeo.com/30529850

Tags: ,

Glimpses of Italy

October 12, 2011 by bryan

We are back from our trip to Italy with inspired minds, satisfied stomachs and anticipating going through all of our photographs from our trip.

While we would love to edit all of our 1,400 RAW images and upload some gorgeous wallpapers, there is also a lot of emails to go through and designing to be done around the studio. 
 
Since those photos may take a bit of time, we want to give a glimpse of our travels from our iPhone 4 Instagram images. For those of you that already follow us on Instagram, we hope these photomontages include some of your favorites. If you don't currently use the Instagram app, you should check it out because it is an awesome and quick creative outlet. 
 
We promise some lovely large images will be coming to decorate your computers' backgrounds, but until then we hope you enjoy these little beauties. Enjoy the images of the flavor, travel and art of Italy.
 

Taste Italy

Travel in Italy

Art in Italy

A Necessary Interruption

September 16, 2011 by bryan

Paris Metro

As a graphic design studio and a married couple that pretty much spends 24/7 together we found it was important to build a necessary interruption into the rhythm of our lives. That break serves as a milestone in our year and allows us to focus on a goal and build momentum towards it. 

Rather than have our time be marked by the fiscal year or chronological year, we measure time by these times of reflection and refueling. we don’t know what this will look like for us in 5 years but for the last decade we have spent these breaks refueling and devouring creative inspiration while traveling.
 
As professional creatives we have found it to be important that we refuel ourselves with inspiration. That time of refueling and inspiration refills our creative tanks that we draw from each and every day for our clients. We first do this on a micro level by working Monday through Thursday and reserving Fridays for reading design magazines like HOW and Communication Arts, hikes in the redwoods and visits to museums. We hold memberships at San Francisco Museum of Modern Art and Oakland Museum of California.
 
On a more grand level each year we set aside 2-5 weeks to travel abroad. Why travel? Why not something else? When we travel something amazing happens. Our eyes are opened, our minds expanded and we dream greater than we had before. We then can draw from the inspiration throughout the rest of the year.
 
Travel exposes us to many forms of creativity that touch all our senses. 
  • Languages are very stimulating to our ears, mouth, and mind.
  • Signage, art, and architecture are very stimulating to our eyes. 
  • Food stimulates our palate.
Here are some highlights from the last 2 years:
  • Swimming in the Tyrannian Sea of the north coast of Sicliy
  • Viewing the The Caixa Forum Museum in Madrid
  • Evening vespers at Christ Church Oxford
  • Fica (afternoon coffee and pastries) in Stockholm gardens
  • Wandering the passages of the Paris Metro
  • Evening sunset view from Lisbon’s hilltop Castelo de São Jorge 
  • Dazzling ceiling and windows in Barcelona’s Basílica i Temple Expiatori de la Sagrada Família
  • Majestic beauty of Cordoba’s Alcazar
  • Visiting the Mazzarello cemetery in Naso, Sicily
  • Taking a boat through Nyhavn, a 17th century waterfront in Copenhagen.
This year we look forward to our inspiration trip to northern Italy.
 
  • The plan is to stay 5 nights with my cugina Sylvie at Acetia Leonardi, a 5th generation balsamic vinegar estate in Modena, Emigla-Romana, land of Ferrari and Masarati, Parmesan cheese, and Ragu alla Bolognese. 
  • Then off to the Veneto to explore the crumbling walls and wander the canals of Venice where we hope to photograph about 4GB of ancient textures. 
  • From there we head to “fair Verona”, to see its artistic delights and witness the majesty of the ancient amphitheatre built by the Romans. The city has been awarded world heritage site status by UNESCO because of its urban structure and architecture. 
  • Lastly, we will go to Milan, the capital of Lombardy and the commercial capital of Italy. Not only will we get to see Leonardo Da Venci’s The Last Supper, but we will also be celebrating our 9th wedding anniversary in Milan.
 
To view some direct inspiration view out Photography portfolio:
 
Download our desktop wallpapers:

Pixel Love

August 31, 2011 by steph

As designers we have great respect for the "pixel". The little blocks of color coming together to form something larger and more beautiful are both symbolic and necessary in our work. However, sometimes in the process of stepping back to see the big picture we forget about the humble pixel. These wallpapers are my shout out to those lovely squares and all that they do for us.

Pixel Love

Pixel Love

Tags: ,

Creatures of the Deep Blue

August 4, 2011 by bryan

Last weekend Stephanie and I spent Saturday afternoon at the 26th Annual Berkeley Kite Festival at Cesar Chavez Park in Berkeley, CA. We had never been before but our friend Emily reminded us of the famous East Bay event.

We were able to experience the excitement and artistry of modern kite flying, plus all around free community fun in the sun with an amazing view of the Golden Gate Bridge. There was something for everyone at the festival, from the Giant Creature Kites as big as houses which we feature on this wallpaper to kite battles and even choreographed kite dancing!!

Kite Fest

 

note from the creators of the Giant Creature Kites

Each giant octopus kite is 20-feet wide and nearly 100 feet long. The pod, or “Octopile” as the team likes to call it, flies in perfect formation as if it knew it were part of the team. With all those tentacles floating rhythmically in the air, the Octopile seems to take on a life of its own. “One or two giant Octopi kites are a sight to see,” Wrangler member Tom McAlister, “but when the Berkeley Kite Wranglers fly their Octopile of nine, ten or even more it becomes a wondrously vibrant spectacle you have to see to believe. And once you see it, you will never forget it.”

Tags:

Featured on KTVU Channel 2 News

July 12, 2011 by bryan

KTVU Channel 2

In the late afternoon of a very ordinary Monday afternoon on July 11, we got a call from Emmy award winning journalist, Heather Holmes of KTVU Channel 2. She asked if she could come over to do "an on-camera interview" about our graphic design piece we entered in the "I Choose Oakland" campaign. Of course we cleared our schedules and invited her and KTVU cameraman, Ryan, over for the interview.

We were surprised how fast and efficient the interview went. Before we knew it, they had arranged the camera set up, lights and even wired me with a microphone. After it was all over, I wondered what I even said, as time seemed to fly by.

Overall we were happy that we got to represent our wonderful city of Oakland and it was so great to know Heather quoted me on things I love about this amazing city, like incredibly creative people, landscape, transpiration and most importantly exceptional dining!

Watch the video

Collaborating with talented people

July 10, 2011 by bryan

Collaborating with talented people is the key to our success and one of our favorite parts of our job. We highly recommend working with the outstanding development team at Tap Consulting and the talented photographer Steve Babuljak.

 
Tap Consulting
The team at Tap Consulting not only created the robust content managment solution WebEngine, but they are also some of the nicest, brightest, hardworking programmers we know. Whenever we have a problem that needs to be solved, they are ready and thrilled to find a solution.
 
Steve Babuljak
Steve was our first choice photographer for our Mazzarello Media and Arts photoshoot, and shot our photobooth at our Holiday party. We love his style, attention to detail, how he makes people feel comfortable in front of the camera, and his ability to capture beautiful moments.

Tags:

Newly Designed Logos

June 20, 2011 by bryan

logos

We wanted to share with you some recently completed identities for some wonderful brands. We get so much joy helping companies and organizations connect the soul of their brand to the visuals of a logo identity.

We work with such a broad spectrum of clients and this spring's identity projects show that very well. Here are some brands we recently designed:

  • Family Paths - Provides mental health and supportive services with respect, integrity, compassion, and hope to Bay Area families
  • Pig in a Pickle - Marin County BBQ restaurant that supports local, organic, and sustainable agriculture as well as responsible and humane animal stewardship
  • GoodMeets - Bay Area based dot com start-up social network
  • WebEngine - Robust, user maintainable, web development platform developed by Tap Consulting
  • Tap Consulting - Central Coast web development and hosting service provider and long time tech partner for Mazzarello Media and Arts
  • Matter - East Bay video production studio specializing in non-profit commercial videos and wedding videography

Miami Continued (3)

June 20, 2011 by bryan

The Miami series continues with this final group of images, along with ones that we released in the last two weeks, representing all of the different elements we loved in Miami. Since one style couldn’t show all that Miami has to offer, each weeks’ images have their own distinct look. Enjoy our version of Miami Fusion.

Miami

Miami

Miami

Miami

Miami

Tags: ,

Craneway Pavilion Website

June 13, 2011 by bryan

Craneway Pavilion

Mazzarello Media and Arts is proud to announce that we have been hired to redesign the Craneway Pavilion website! Craneway Pavilion is a world-class, sustainably designed event, concert and production facility centrally located in one of the planets most iconic destinations San Francisco Bay Area.

The Craneway Pavilion has a historical significance of innovation and community. This 45,000 square foot iconic destination, The Craneway Pavilion is in the heart of the East Bay, adjacent to Berkeley and Marin County. A spectacular indoor-outdoor environment,landmark architecture, and state-of-the-art infrastructure and amenities set the stage for cultural events, public gatherings and private affairs—of every size and every stripe—as unforgettable as the San Francisco Bay Area itself.

Craneway Pavilion is designed for maximum sustainability, combining the 21st century’s most forward-thinking building standards and green technologies with the structure’s original environmentally friendly features – including more than 40,000 panes of glass that welcome in an abundance of natural light.

The Craneway is also accessible by helicopter, BART and Amtrak (+ shuttles from nearby stations), car (the venue has 1,200 dedicated parking spaces), and by foot from the beautiful shoreline Bay Trail.

  • Set on 25 breathtaking waterfront acres with panoramic 180-degree views
  • Expansive 45,000 square-foot venue with flexible sizing for 250 to 5,000 guests
  • 20,000 square-foot wharf patio creates flow between open-air and interior spaces
  • State-of-the-art sound, lighting, communications and green power systems.

Historical Background

Designed by legendary 20th century industrial architect Albert Kahn, the building opened in 1932 as a Ford Motors production plant.During WWII, it was retooled to assemble tanks and jeeps, becoming a hub of homefront efforts that gave rise to “Rosie the Riveter.”

It has been on the National Register of Historic Places since 1988. The restoration of the Ford Assembly Building, part of which is the Craneway Pavilion, has won the National Trust for Historic Preservation Award.

 

Miami Continued (2)

June 9, 2011 by bryan

The Miami series continues, along with ones that we released last week, showing all of the different elements we loved in Miami. Since one style couldn’t represent all that Miami has to offer, each weeks’ images have their own distinct look.

Miami

Miami

Miami

Miami

Miami

Miami

Tags: ,

Miami Fusion

June 1, 2011 by bryan

Bryan recently had the pleasure of speaking at the Handcrafted Soapmakers Guild’s Annual Conference in Miami on the topic of branding and design. (You can read his blog entry to find out more about the topics he discussed). While we were there we were inspired by the beauty and diversity of Miami. It was a city that felt futuristic and classic, full of nature and design, with something to look at around each corner.

We went to restaurants that are classics like Versailles Restaurant, and exciting new places, like Sustain. The charming beaches on Key Biscayne were lovely next to the excitement of the downtown glass skyscrapers and bustling South Beach. At each location we heard new languages and accents and were surrounded by people of every age. Everything about it was absolutely wonderful, except it would have been perfect about 10-15 degrees cooler (we are from the Bay Area after all).

These wallpapers, along with ones that we release over the next few weeks, represent all of the different elements we loved in Miami. Since one style couldn’t represent all that Miami has to offer, each weeks’ images will have its own distinct look. Enjoy our version of Miami Fusion.

paper

paper

paper

paper

Tags: ,

Teaming up with Rewardy

June 1, 2011 by bryan

RewardyToday we are excited to announce that Mazzarello Media and Arts is teaming up with Rewardy, a mobile loyalty stamp card app for your iPhone, Blackberry and Android phone. We are happy that we can provide this proven technology to our clients here in the Bay Area.

I am sure you can agree that getting a stamp on your loyally card at your local coffee shop or gelateria is a great idea. Buy 10 get one free, right? I myself carry about nine cards with me. I have one for Lush Gelato, one for Grand Lake Coffeehouse, one for the burrito bar at WholeFoods and I love taking advantage of them, when I remember to pull it out or search for it at the bottom of my satchel. The problem is I always forget to get them stamped. So now I actually have three Lush Gelato cards, each with 2 stamps.

But now with Rewardy, a single app you have on your mobile phone, people can carry their card with them at all times. Rewardy is ideal for cafes, bars, spas, eateries, laundries, and many more types small businesses.

Paper based Loyalty Stamp Card is a traditional and an efficient way for businesses to retain and reward their loyal customers. The new Rewardy Mobile Loyalty Stamp Card application is now taking this proven marketing tool to the next level.

How does the Rewardy service work, you ask?  A customer learns about the card via a flyer or a sticker that you place at your business (provided to you by Rewardy). If they do not have the Rewardy Free app installed yet, they download it for free from the App store and select your business card. To stamp a card, you ask the customer to hand over to you thephone, and stamp it by entering your password. When you stamp the "free" spot, you give the free item to the customer and the card resets automatically.

Find out how Mazzarello Media and Arts can set your business up with a Rewardy customized account and marketing materials!

 

Identity Design and Packaging

May 23, 2011 by bryan

Identity Design and Packaging: Notes from the 2011 Handcrafted Soapmakers Guild Annual Conference

 

Below is the outline to the presentation I gave at the 2011 Handcrafted Soapmakers Guild Annual Conference on Friday, May 20, 2011 in Miami, FL.

We have also made the 90 minute presentation available in PDF format for you:

Download Identity-Design-HSMG-2011.pdf (104 slides, 26MB) 

 

Download

 

Meet the Team

 

 

Look, Learn, Collaborate, and Connect

 

 

Design Process

 

 


Part 1 - Design Theory and Design 101: technical and theoretical overview

  • Color
  • Typography
  • Texture
  • Shape
  • Layout and Grid
  • The Project Triangle (Choose 2: Good, Cheap, Fast)

 

Part 2 - Holistic Design: integrating heart and passion for your business with your branding

Are you asking the right questions? Who are my customers?

Is my product local, national or global? Is my product serious or playful? Is my product a luxury or commodity? What other brands would I compare myself to? What other brands do I want to avoid looking like?

Taglines

  • Nike - Just Do It Milk - Got Milk?
  • American Express - Don’t leave home without it
  • Allstate - Your in good hands with Allstate
  • Apple - Think different
  • M&Ms - Melts in your mouth, not in your hand (not really)

Packaging

With the logo finalized and your product in hand one could think why don’t I just slap a sticker on a bottle or a box and there we go? This would be a big mistake because this is where it really all comes together. This will be the culmination of what you have dreamed and created. This is what will go in people’s hands and homes.

Are you asking the right questions?

  • How does my logo connect to my packaging?
  • Do I want a bar completely wrapped or partially wrapped?
  • Do I need excessive packaging?
  • Can I get everything to be recyclable?
  • Is it made from recycled paper or plastic?

 

Part 3 - Design Process: taking dreams into reality

Identity Survey

ThinkHouse Collective logo process

  • Research
  • Concepting
  • Comps
  • Refining
  • Color
  • Final Logo (Colors: RGB, CMYK, Black and Format: PDF, EPS, JPEG, TIFF, PSD, Icon)
  • Logo Integration (Business cards, postcard)

Other Logos:

  • Artists Moving
  • Caffe Santoro
  • MB Realty

 

Part 4 - Case Studies: successful brands have successful design

  • Big Coffee Brands
  • Micro Roasters
  • Big Soap Brands
  • Well branded soaps

 

About Mazzarello Media and Arts

Born from the imaginations of husband and wife team Bryan and Stephanie, Mazzarello Media and Arts is an artisan design studio based in Oakland, California. We collaborate with businesses, non-profits and artists whose enthusiasm for their trade feeds our creativity and inspires our problem-solving instincts. We also care deeply for social justice and environmental issues, which weighs heavily in our business decisions from ink and paper to the non-profits we support. A new project is like getting our caffeine fix—we get a rush from new opportunities to learn and collaborate. We strongly value what you entrust to us: your dream, your vision, your passion.

 

Talk of the Town Award 2011

May 11, 2011 by bryan

For the second year in a row, Mazzarello Media and Arts has received the Talk of the Town Customer Satisfaction Award in the Graphic Design category. Mazzarello Media And Arts received 4 Stars and was named among the Top Businesses for Customer Satisfaction in 2010 and 2011. Only the very best businesses have been chosen to receive the 2011 CMUS Talk of the Town Customer Satisfaction Award. The award was created to showcase companies that excel in serving their customers and receiving high marks.

Ratings are calculated based on consumer-review websites and blogs, social networks, business rating services and other award information to determine the top companies across the country. Only those high ranking businesses with a 4-5 star rating win the Talk of the Town News Customer Satisfaction Award.

For the third year, Celebration Media U.S. (CMUS) and Talk of the Town News are co-sponsors of the award and are independent professional publishing, research and marketing companies that monitor positive and negative reviews, blogs and social networks to determine the highest-rated and top-reviewed businesses in all 50 states of the country and parts of Canada. Talk of the Town Honors celebrates the highest achievements in customer satisfaction and posts the findings free of charge.

http://www.talkofthetownnews.com/awards2011/5107616360

Paper Experiment

May 4, 2011 by steph

After watching a documentary on paper folding on Independent Lens: Between the Folds, I pulled paper out of the cupboard and started folding and folding and folding. I followed no rules or instructions, just created symmetrical folds and allowed shapes to form.

After photographing the paper I became interested in what would happen if I introduced color and texture into the black and white images. These wallpapers are the final result of my paper experiment. If you would like to see the original photography check out Playing with Paper on our portfolio.

paper

paper

paper

paper

Tags:

Our Design Process

March 23, 2011 by steph

This week's wallpaper is based on our design process. We felt like we needed to visually illustrate our process so we could see it and then we realized we needed to share it. Since adding it to our website we have had wonderful feedback. We even had a friend beg to have it made into a shirt. Well, wallpaper is a start. Enjoy!

Here is how we break it down:

  1. Everything good always starts with rumination and pondering.
  2. Espresso is always our fuel for thought. Locally roasted Bicycle Coffee does the trick. 
  3. Brainstorming.
  4. Expresso.
  5. Ideas.
  6. Expresso.
  7. Ideas.
  8. Bright Idea!
  9. Let it simmer.
  10. Take Action.


We take our clients seriously. In fact we are quite choicely about our clients, because we know that their organization and projects live with us in our home while we work for them. We are passionate about what they are passionate about and that means taking the time to create a great solution.

So what is your creative process? What do you dream about?

Mazzarello Media and Arts Design Process

Snowscape

February 23, 2011 by bryan

This wallpaper image comes from our trip to the Sierras where we found ourselves skiing in 80 inches of powder! We took this image while cross country skiing the backtrails of Royal Gorge Cross Country Ski Resort, North America's largest cross-sountry skiing resort located near Lake Tahoe, CA with 320K of groomed track!

The resort is so remote the only way to this spot is by skiiing there. The only sounds we heard was the swish of our skiis. We just loved the contrasts of a bright blue sky, sparkeling white snow and dark green trees.

Royal Gorge

Belle Rocce

February 7, 2011 by bryan

This wallpaper image comes from our photography in Sicily. The title is "Belle Rocce" which means Beautiful Rocks in Italian.

The main photo was taken at the edge of the ancient city of Cefalu, October 2010 on our last trip to Sicily. The week we were there the weather was unseasonably stormy and the Tyrrhenian Sea was extremely rough. Normally the sea is as calm as Lake Tahoe so it was a rare sight to see the water beating against the craggy rocks.

Sicilian Rocks

Basecamp is now on your mobile phone.

February 4, 2011 by bryan

As many of you blog readers my know, our preferred project management tool is Basecamp. Well at last Basecamp is now on your mobile phone, and it is not an app but HTML5! Now you can manage your project on BART, casual carpool or at the lake.

 

The entire Basecamp mobile interface was designed for small screens. It’s easy to read, easy to tap, and fine-tuned for speed. Carefully crafted and elegantly presented, Basecamp mobile is a pleasure to use when you’re on the go.

No apps to install. It’s HTML 5. Basecamp mobile is designed for use with your phone’s web browser. You don’t need to download an app from an app store. Just visit basecamphq.com on your phone’s browser, and you’re good to go!

Access all of your Basecamp projects. Post new messages for your team and clients to see. Read and add comments to project messages and milestones. Create and check off project to-do items. View all of your Writeboards, image attachments, and files such as Microsoft Office documents or PDFs in their original format.

Learn more: http://basecamphq.com/mobile

Limited Edition Greeting Cards 8 packs

December 20, 2010 by bryan

Stephanie and I have been hard at work recently on a special project. We have been wanting to create a way for people to have another way to connect to us as designers. We got a lot of positive feedback on the illustrations on our new website we launched back in September so we knew we wanted to use those, but we did not have a format to display them other than online. Some people mentioned they would like a calendar and others said t-shirts. Ultimately we decided on greeting cards. So we went to work.

We ended up picking our favorite icons from the illustrated series, a typewriter, our cat Baz Kitty, our Bialetti Caffettiera, and a mailbox.

The cards are 4" x 5.5” and are CMYK printed at GreenerPrinter in Berkeley, CA on 95# Reincarnation Matte paper from San Francisco based New Leaf Paper. They are made of 100% recycled paper and Processed Chlorine Free and printed with soy-based inks. Our hand-crafted 8-pack comes with 2 cards of each design and comes wrapped in our custom hand-made craft paper envelope with either an ornament or Christmas tree tag tied with twine.

We only have 17 custom 8-packs left. So get your orders in now before they are all gone. Only $15 for a limited time!

Email us to inquire about a purchase: contact@mazzarello.com

 

Greeting Cards

Greeting Cards

Greeting Cards

Greeting Cards

Greeting Cards

Tags:

Blog Writing 101

November 24, 2010 by bryan

The following is a reprinted by permission from our strategic partner, Nora Isaacs at Isaacs Ink.


A lot of people ask me for advice about writing a blog. Here are eight tips to get you started. No excuses!

  1. Create buckets of categories.
 Put things into categories: events, news, inspiration, case studies, etc. Then start filling them up. Carry a notebook or a tape recorder with you when inspiration hits.
  2. Your Headline is Everything.
 People make snap decisions whether to read or not based on a split second. Write a catchy, active heading.
  3. Be authentic.
 Don't try to be someone you think you should be. Take a risk and let your true voice come through.
  4. Avoid the passive voice!
 Which sounds better?
Mrs. Smith is an accountant in Oakland, California.
Mrs. Smith, a certified public accountant, cut her teeth doing books in the competitive world of New York City fashion.
  5. Show, Don't Tell.
 Instead of just saying what you do, tell a story that illustrates it.
  6. Be aware of sentence length.  Mix long and short sentences so you establish a rhythm and a flow. Go ahead. Try it.
  7. Start a conversation by ending with a question.
 Keep the dialogue going by inviting comments.
  8. Keep it short. Enough said. 
Reprinted by permission from our strategic partner, Nora Isaacs at Isaacs Ink.


Nora Isaacs — seasoned copywriter, journalist, editor, ghostwriter, and author — has been crafting words for over 15 years.

Her work has appeared in The New York Times, Salon.com, Health.com, the San Francisco Chronicle, Women’s Health, and elsewhere. Nora is also an experienced corporate writer whose clients include Kaiser Permanente, California Pacific Medical Center, Sunset Custom Publishing, The Seva Foundation, Demo Conferences, Kripalu Center for Yoga & Health, and more.

Nora is also the author of the book Women in Overdrive: Find Balance and Overcome Burnout at Any Age.

Nora has written about hundreds of fascinating topics across many industries and has honed her skills as an expert researcher, interviewer, and writer.

She graduated from Lafayette College with a degree in English. At Columbia University’s Graduate School of Journalism, she majored in magazine publishing and wrote her thesis on performance poetry. She lives in Berkeley with her husband, two sons, and their Rhodesian Ridgeback.

 

Tags: ,

Learning in Europe

November 11, 2010 by bryan

We are back in the driver seat after almost a month traveling in the Mediterranean. This year we focused on Portugal and Spain with a side trip to my family’s homeland, Sicily.

It is amazing how draining creating can be. Especially when you are running the business and designing. The remedy we found is intentional travel. Inspired by Stefan Sagmeister’s TED Talk we decided to take an annual month long sabbatical. Every seven years, designer Stefan Sagmeister closes his New York studio for a yearlong sabbatical to rejuvenate and refresh their creative outlook. Watch his TED talk and be inspired yourself.


Last year Stephanie and I spent a month traveling England, Sicily, Denmark, Sweden and Paris. This year we decided to focus on the Iberian Peninsula and see what Portuguese and Spaniards are doing.

We had thought about travel in Portugal before but after reading Communication Arts 2010 May/June Illustration Annual 51 which features the energetic design scene in Portugal, we were confirmed in our interest. Read the article (PDF).

We also have been hearing and seeing good things from our web design colleague and local Lisbon boy Hugo Baeta  who we met at An Event Apart SF 2008.

Of course we had to visit Spain as well. So many friends raved about Madrid’s art collection, Barcelona’s modernist architecture and the vibrant Andalusian sites and sounds. We had an incredible and inspiring time. We hope to share with you over the next month memories and photos from our trip. In fact often times our design techniques improve after a trip like this. For example we now have an expanded design vocabulary after researching the incredible art and pattern-work of Moorish artists in Europe.

Another interesting thing to note is our fascination yet again with street art and graffiti. For some reason we kept running across striking graffiti, especially along the riverfront in Seville.

We look forward to continuing to process all that we experienced and investing in into our work for our clients.

View the Sevilla wallpaper

Yelp for Business Owners

September 28, 2010 by bryan

We have been able to increase our business exposure and gain new clients using free online listings like Google Business Listings and Yelp.

If you are a business owner, take a few minutes this week, log into biz.yelp.com, and start building a rich profile. If it’s partially complete, finish it. These tools give you an important voice on Yelp and allow you to put your business’s best foot forward. Here are six things you can do to increase your business’s exposure on Yelp.

Your Business Owner Account allows you do some great things:
1. Respond to reviews (great client outreach tool)
2. Announce events and special offers
3. Upload as many photos as you would like
4. Tell your story: give users a blurb about yourself, your business’s history, and your specialties
5. See how many people are viewing your business page (This is really helpful)
6. Link to additional locations or friends’ businesses using the “Recommended Business” feature (great way to network)

Investing fifteen minutes in your business’s online presence can pay off.

View our Google Business Listing

View our Yelp business listing

 

Repurposed from Yelp email newsletter, "Week of September 27".

SalonTivoli.com Launches!

September 23, 2010 by bryan

SalonTivoli.com

We are happy to announce that we recently launched SalonTivoli.com.

If you have never heard of Salon Tivoli then hop in the car and head out to historic downtown Livermore, in the East Bay wine country, where you can get a luxurious mani/pedi or a new hair style in an exotic salon in a former movie theatre space. They take serious pride in making you feel relaxed and welcome. From plush couches, browsing a salon iPad, sipping a glass of local Wente wine, or a fabulous hug from Salon Tivoli owner Susan Ulatoski.

One of the reasons we are so excited about this site launch is that the hair salon industry is not known for usable and useful websites. We saw that is an opportunity for them to shine online.

We took a lot of time and energy to research the business and industry. Of course that meant taking advantage of their skills. We are currently sporting recent haircuts that can be seen in our new photoshoot on our site.

Site Highlights include:

  • Featured Staff tool
  • Events & News tool
  • Homepage slideshow
  • Social Media Integration
  • Product Listing Tool
  • Flickr Slideshows
  • Custom Drawn Map

Check Salon Tivoli out for yourself:
View SalonTivoli.com
View Salon Tivoli’s 4.5 Star Yelp page
Facebook Fan Salon Tivoli

Soft launch today!

September 3, 2010 by bryan

After a lot of late nights of sorting through 14 years of portfolio pieces, editing photos and writing copy we are at the soft launch phase of our site!

We still need to fill out descriptions on all 54 portfolio peices but the major labor is over (we added over 300 images to the site)!

Special thanks has to go to our technical partner at Tap Consulting, Aaron Barker, for his patience and his genius for helping us build the site.

Also special props go to WebEngine Studio for their amazing CMS tool, Stephan Babuljak for his photos of Stephanie and I, and finally Janna Santoro for making sense of our web copy.

 

Artists Moving Brand Identity

August 1, 2010 by bryan

Artists Moving is a professional labor and trucking organization made up of creatives who are masters in the art of the move. As artists it was important to them that their logo, print and website be visually interesting and portray their creative spirits.

The logo was hand drawn incorporating a wheel and three dimensionality to reference both motion and moving boxes. The colors pop, but also remind us that the Bay Area is about roads, land, sky and sea coming together.

For print pieces and the website we decided to create the illustrated cityscape in the same style as the logo reminding us that these are urban movers. The final designs bring together texture and simplicity, respecting the creativity of the artists and their high quality professional work.

View more

 

Delicias Salvadoreñas

July 21, 2010 by bryan

Mazzarello Media and Arts has teamed up with San Francisco's La Cocina to create a website for a fantastic SF bakery, Delicias Salvadoreñas. Part of the fun is that our website will be competing against other websites designed for La Cocina.

The new website will be live by midnight on Sunday August 15th so the public can vote on their favorites via Facebook, the San Francisco Street Food Festival website and the La Cocina website until Friday August 20th.

On August 21st, 2010 at the San Francisco Street Food Festival, a winner will be pronounced and be awarded. So be sure and vote!!


Delicias Salvadoreñas:
Patricia Rodriguez, owner of Delicias Salvadoreñas grew up in San Salvador, El Sal vador, the daughter and granddaughter of bakers. As a child, she was always covered in flour and com ing to the US, she knew she wanted to share the love and history of these traditional breads with a new audience.

Delicias Salvadoreñas is committed to using the highest quality ingredients, to hand-making the products of her home coun try and to allow people to come to know and love the rich tradition of El Salvadoran breads and pastries.

Learn more about La Cocina:

La Cocina is a ground-breaking business incubator designed to reduce the obstacles that often prevent low-income food entrepreneurs from creating successful and sustainable small businesses.

By providing affordable, shared, commercial kitchen space, an array of industry-specific technical assistance and services, and access to market opportunities, La Cocina works with entrepreneurs as they launch, grow, and formalize successful food businesses.

We focus primarily on women from culturally diverse communities and immigrant communities. Our vision is that our program participants will become economically self-sufficient and contribute to a vibrant and diverse economy doing what they love to do.

For more information: http://www.lacocinasf.org/

Tags:

New Front Page is Up

May 26, 2010 by bryan

After 4 years our trusty website will soon be replaced.

We have been working covertly in our secret design lair on our new website to be released this summer.

Now you can get a taste of where we are going. The new site will be all standards based code and will be updated with WebEngine Studios' CMS that we roll out with our clients' sites.

Don't worry, for those that love the current site we will have it always available, just like we still have our original 2004 website still up.

Get ready for color. Get ready for fun!

 

New Business Cards

May 14, 2010 by bryan


Today we got our new business cards back from our favorite printer, Greener Printer in Berkeley, CA!

You will notice that we actually printed 4 cards. 2 per person. Stephanie and I decided that we wanted to have a "collect all four" appeal. We each display our design style with the cards. Stephanie's has the more illustrated look (she hand-drew hers) and Bryan's has more or a grid layout.

Without further ado we present our new look. Website to follow later this summer.

Pixar Visit

May 3, 2010 by bryan


Luxo Jr. the Lamp and ball from the original 1986 Pixar film is brought to real life with sculpture on the Pixar campus in Emeryville, Calif. The light bulb lights up at night.

Who does not love Pixar? Ever since they released Toy Story the folks over at Pixar have been blowing our minds with creative stories and beautiful art.

Last Friday Stephanie and I had the chance to visit the Pixar campus in Emeryville, CA, a mere 3 miles from our office. Thanks to our new friend Jirat, we had an awesome tour from a super friendly animator, Austin, who walked us through the creative spaces of the animation department.

It was more of a wild college residence hall, rather than an office space. Instead of cubicles, each personal had a mini-house, complete with a roof and even front porch! We even saw one office space that was two stories! It was amazing. Down each "street" of offices there was a large lobby in the middle with arcade games and retro couches and of course a few Macs and flat screens so that the staff could review the progress of the project.

Turns out each animator cranks out a few seconds week! Luckily with their endless supply of cereal and coffee in the Pixar cafeteria and an on campus pool, they can do just about anything.

We had an awesomely inspiring time and are grateful to our neighbors for giving us a tour!

If you love Pixar you should watch the great DVD (Netflix link) of all their shorts!

 

Tags: , , ,

Eco-friendly green printing

March 2, 2010 by bryan

When we print, we always choose to print "green". What is green printing you ask?

When we choose a printer we want to know they are using paper from FSC-certified sources and vegetable-based inks.

Read the Grist.com article where Bryan Mazzarello was interviewed about his green printing choices.

Check out our favorite printer:
Greenerprinter.com

Great Social Media Idea - Tweet your blog!

February 18, 2010 by bryan

Are you like me and sometimes forget to tweet, or you are good at tweeting but forget you have a blog? Why not have your blog post get picked up my your twitter account and save yourself some time?


I recently set this up with twitterfeed.com. Feed your blog to twitter - twitterfeed lets you post any RSS or Atom feed to twitter automatically.

Public Profit Branding

February 16, 2010 by bryan




We had the privilege of working with a fantastic client from Oakland. Public Profit works to improve the effectiveness of public service organizations like nonprofits, education, and government and helps them manage what matters.

We were very excited when we sat down to our first meeting with Public Profit because we could tell from the beginning this would be a good partnership! That is important when helping a brand start from scratch on all their design materials.

Public Profit made it very clear who they were and who their clients were. Once we got the full picture, Stephanie and I went to work, creating a color palate, choosing a typeface, and creating ultimately a new face for their organization.

Our contact Corey, was very responsive and helpful in responding during the process and very quickly we were able to build a catalog of materials:
  • logo
  • business card
  • letterhead and envelope
  • postcard/handout

Updated Branding and Tagline

January 25, 2010 by bryan

Mazzarello Media and Arts logo history

To celebrate the new chapter in our company history, we are rolling out new branding. As of today we will be using an updated logo design, tagline and a whole new color palette.

The new logo is more simplified and bold and works well placed in a solid color on a white field or a pattern design. We created 4 patterns that we will roll out with our future website and business cards. Each pattern will represent our personality and personal design style.

Old tagline: Multimedia and design for the little guys.

New tagline: Cultivating creative ideas & hand-crafted design

Standards of Professional Practice

December 8, 2009 by bryan

A professional designer adheres to principles of integrity that demonstrate respect for the profession, for colleagues, for clients, for audiences or consumers, and for society as a whole.

These standards define the expectations of a professional designer and represent the distinction of an AIGA member in the practice of design.
-AIGA


Read the whole Standards of Professional Practice
http://www.aiga.org/content.cfm/standards-professional-practice

 

Tags:

New York

December 4, 2009 by bryan

 




Around this time a few years ago we took a trip to New York City. New York is full of strong imagery and it was an inspiring trip. From the museums and galleries to the subway, ethnic cuisine and towering structures our eyes were busy taking it all in.

 

Tags: ,

Power of Art Film Series: Rothko

November 8, 2009 by bryan

 


Well this Monday (11/9/09) night will be the final night of our 8 part series on the Power of Art.

We will be taking a look into the powerful paintings of Russian-American, abstract expressionist, Marcus Rothkowitz, better known as Mark Rothko. He is best known for his large abstract 'colour-field' paintings.

Here is a great site on Rothko at National Gallery of Art, Washington, DC.

And of course you can learn more of what Simon Schama thinks on the BBC site.

Doors open at 8:00pm, film starts at 8:30pm.
Email us if you would like to come!

 

Oakland Athletics Brochure

October 30, 2009 by bryan


We have some very exciting news. Maybe you can guess if you have been following us on Facebook or Twitter.

We got a phone call one week ago today from the ticketing office at the Oakland Athletics. They explained that they needed a rush job on a brochure that needed to be done right away. The brochure is for season ticket holders, inviting them back for another year. 

They had a great concept already and needed a design studio to execute it for them right away. They knew they wanted to stay local with an Oakland design studio, being that they are the Oakland A's. Luckily for us they found us online and gave us a ring. By Tuesday a contract had been signed and designing began and we are happy to announce the project is already completed!

The basic concept is to personalize the direct mail piece with the season ticket holder's name on the cover and then to give the feel of the stadium and ballgame experience. A big emphasis on our time was spent on photorealism of the inside spread as they wanted to take the outfield wall and replace the standard advertising with plugs for the benefits of being a season ticket holder in 2010.


Check out the brochure here.

 

Vancouver

October 23, 2009 by bryan




This week's image comes from Vancouver, British Columbia. We were so inspired by our trip to Canada. We absolutely loved all the glass buildings. It is as if Vancouver built all of their skyscrapers and high-rises only out of glass. The skyline is so magnificent.

We could not get enough. Luckily we were packing our camera and grabbed a few cool shots to share with you.

View the image full size.

 

New Site Launch - MB Realty Inc.

October 14, 2009 by bryan



We are happy to announce the launching of a new website for local, family, Bay Area real estate company, MB Realty, Inc. This brother power duo is not new business. Being the fourth generation in Bay Area real estate, Matt and Mike of MB Realty understand the complexities of the local real estate market.

They originally came to Mazzarello Media and Arts to help them develop the look and feel of the company, but as business grew so did their needs. This website offers quite a different feel to most cluttered real estate sites. Let's be honest the real estate world is not known for ground breaking design, so we knew the door was wide open to bring a fresh look to the industry. Reflecting the open and honest hands on service of the Bay Area brothers, we wanted to keep the site clean and open.

Don't be fooled though. This site is powerful. With a custom backend the brothers have entire control over the content of their site from the front page intro text to the contact page photo this Content Management System does it all. Not only that but we integrated a custom listing tool that allows MB Realty to add, delete and sort property listings and add property photos as well. Special thanks goes to Aaron Barker of Tap Consulting for his fantastic CMS.

Take a look at the site: www.mb-rg.com

New Website Launch: MB Realty

October 14, 2009 by bryan


We are happy to announce the launching of a new website for local, family, Bay Area real estate company, MB Realty, Inc. This brother power duo is not new business. Being the fourth generation in Bay Area real estate, Matt and Mike of MB Realty understand the complexities of the local real estate market.

They originally came to Mazzarello Media and Arts to help them develop the look and feel of the company, but as business grew so did their needs. This website offers quite a different feel to most cluttered real estate sites. Let's be honest the real estate world is not known for ground breaking design, so we knew the door was wide open to bring a fresh look to the industry. Reflecting the open and honest hands on service of the Bay Area brothers, we wanted to keep the site clean and open.

Don't be fooled though. This site is powerful. With a custom backend the brothers have entire control over the content of their site from the front page intro text to the contact page photo this Content Management System does it all. Not only that but we integrated a custom listing tool that allows MB Realty to add, delete and sort property listings and add property photos as well. Special thanks goes to Aaron Barker of Tap Consulting for his fantastic CMS.

Take a look at the site: www.mb-rg.com

 

Tags:

Online vCard Converter

October 7, 2009 by bryan


VCard to CSV LogoAre you looking for a tool that can convert vCards to CSV files? Maybe you are getting ready to do an email blast but you are not sure how to upload your Apple Mail contact list into a commercial email tool like Vertical Response.

You could go through the agony of copying and pasting each name into the tool or use the Online vCard Converter.

  1. Simply drag your contacts onto your desktop. The addresses will be changed into a .vcf file.
  2. Point your browser to Online vCard Converter.
  3. Click "Choose File" button and navigate to your .vcf file on your desktop.
  4. Choose CSV format.
  5. Click "Convert" button
  6. Locate your downloaded file.
  7. Upload your CSV file to your email tool.

Online vCard Converter

 

Colorado

September 18, 2009 by bryan




This time last year we were in Boulder, Colorado visiting good friends Brian and Beca and camping in Estes Park. One night we were kept up listening to the wild elk bugling. It got us up pretty early one morning, which provided for some great autumn morning light images.

Full the full size photo collage.

 

Red Letters

September 15, 2009 by bryan


Getty, originally uploaded by Mazzarello Media and Arts.

 

Mazzarello Media and Arts got two "red envelopes" yesterday!

Stephanie's Autumn Desktop Wallpaper, as seen on this blog, is slated (no promises) in the next issue ofConspire Magazine! Also we found out that one of our photos of Los Angeles as well as Stockholm, as seen on Flickr, could be featured in the Schmap Los Angeles Guide and Stockholm Guide!

 

Don't miss out. Be sure to get your desktop wallpaper each week from our blog:

 

Tags:

Cal Bears Women's Field Hockey

September 11, 2009 by bryan



On Sunday September 6, we got in at field level and photographed a very tight Cal Bears Women's Field Hockey match with Northeastern. It was a very close match going into double overtime. Unfortunately our Bears lost, but we got some great action shots and made a few friends with the fans.

We were very impressed with local Bay Area sophmore Jessica Kreck. She was great to watch and photograph as she wreaked havoc on the Huskies.

An Event Apart

August 15, 2009 by bryan


We head out tonight to go down to San Francisco for an awesome web design conference, An Event Apart, from the cool guys behind the helpful site, AListApart.com.

I went last year in Seattle and it completely transformed the way I design sites now (I am not afraid of CSS anymore). I am really looking forward to this conference. I know I will come away inspired and creatively charged, not to mention the City is always an awesome place to go for inspiration!

 

Facebook Page

August 8, 2009 by bryan

 

We just created a Mazzarello Media and Arts Facebook page. Now you can join as a fan!


Tags:

Pro Flickr Account

July 28, 2009 by Admin



Going Home, originally uploaded by Mazzarello Media and Arts.

We finally upgraded our Flickr account to Pro and we are having fun posting new photos. Check out our page.

Tags:

Europe Photos now available

July 20, 2009 by bryan



DSC_7929, originally uploaded by Mazzarello Media and Arts.

Check out some shots from our recent month abroad.

Now on Flickr. Check it out.

 

Tags: ,

On the move

March 5, 2009 by bryan

Last week, like many in this economy, we were hit with a big blow, learning that several of our big planned projects fell through due to the lack of funding from our clients. However this week we got a whole new boost from some of our long term clients. Some of the stimulating projects I am sure you will hear more about are:

  • album art and promotions for a new record
  • event promotions and poster for a concert and fund raiser for Project Peace
  • possible large web project for a non-profit
In other news, we are getting organized and in the flow of things with the help of Basecamp to manage all of our projects and keep our heads straight. That and of course a daily dose of our new Bay Area favorite espresso from Barefoot Coffee Roasters made on our stove top with our Bialetti Moka Express.

 

Tags:

Another CASE Award

February 17, 2009 by bryan

 



BRONZE
Periodicals Category
E-mail or Web-Based Newsletters & Magazines:
Periodicals distributed online or through e-mail for any audience. Includes online versions of print periodicals.
Online Response Magazine

Last entry we told you about how we earned a CASE District VIII* Silver award for the Study Abroad website at Seattle Pacific University. I just learned that we also won a BRONZE for Online ResponseMagazine in the broad category of Periodicals which covers E-mail or Web-Based Newsletters & Magazines!

This is really exciting since this was one of the last projects I worked on while on staff at Seattle Pacific University in the marketing and communications department. In fact on my last week in Seattle, just before we moved I put the final touches on the Response site!

When I first started on staff at SPU I restructured the online magazine format to be more readable and usable, but was never quite satisfied because we were still rolling out mini-sites and did not have a landing page/centralized location to settle.

After some great conversations with the magazines editor and online editor, I finalized some wireframes and began to build out the site. We later added in video integration with embeded videos from a YouTube account!

View the site: www.spu.edu/response


*The CASE District VIII Communication Awards is a yearly program designed to recognize institutional excellence in marketing and communications.

 

Another CASE Award!

February 17, 2009 by bryan



BRONZE
Periodicals Category
E-mail or Web-Based Newsletters & Magazines:
Periodicals distributed online or through e-mail for any audience. Includes online versions of print periodicals.
Online Response Magazine

Last entry we told you about how we earned a CASE District VIII* Silver award for the Study Abroad website at Seattle Pacific University. I just learned that we also won a BRONZE for Online ResponseMagazine in the broad category of Periodicals which covers E-mail or Web-Based Newsletters & Magazines!

This is really exciting since this was one of the last projects I worked on while on staff at Seattle Pacific University in the marketing and communications department. In fact on my last week in Seattle, just before we moved I put the final touches on the Response site!

When I first started on staff at SPU I restructured the online magazine format to be more readable and usable, but was never quite satisfied because we were still rolling out mini-sites and did not have a landing page/centralized location to settle.

After some great conversations with the magazines editor and online editor, I finalized some wireframes and began to build out the site. We later added in video integration with embeded videos from a YouTube account!

View the site: www.spu.edu/response


*The CASE District VIII Communication Awards is a yearly program designed to recognize institutional excellence in marketing and communications.

 

Getting set up in the Bay Area

January 15, 2009 by bryan



oakland blue, originally uploaded by pbo31.

Well we recently transitioned back to the beautiful San Francisco Bay Area. Mazzarello Media and Arts will be going full time starting February 1, 2009 in Oakland, CA.

We are very happy to offering our services full time with no competition of day jobs! It is a big step and we are excited for the opportunity.

In this rough economy, affording an internal design team is expensive, that is why we think this is a great opportunity for you and for us. Let Mazzarello Media and Arts fill your design needs without having to pay for your own in-house design team or pay for a large design company with high overhead.

Shoot us an email with your needs and we can evaluate if we are a good fit for you. bryan@mazzarello.com

 

Tags: ,

Previous Posts

Tag Cloud


Illustrations