FOR IMMEDIATE RELEASE
Ms. Kendra Chao
VP of Corporate Operations
Free Seminar on October 16th: Marketing and Branding Through Technology for Architecture Firms
BERKELEY, Calif. (October 1, 2013) On October 16th, ArcSource will offer a complimentary seminar entitled “Marketing and Branding Through Technology for Architecture Firms”. Hosted by American Institute of Architects East Bay, the seminar will take place from 12:00PM to 1:30PM at 1405 Clay Street in Oakland. Presenters include Dave Monk from ArcSource Consulting, Bryan Mazzarello from Mazzarello Media & Arts, and Soo Somerset from Somerset Consulting. For more information and to RSVP for this event go to www.arcsource.com/aiaeb.
Attendees will learn key strategies and best practices from experts in Cloud CRM, Google Apps, Website Design & Analytics, Search Engine Optimization, Social Media, and more. This seminar will be ideal for any sized firm looking to increase brand awareness, gain more customers, and revitalize their marketing strategy.
As the workplace grows increasingly dependent on technology—the option to integrate and optimize its adoption of business technology from operations to finances to marketing—will no longer be an option for success, but a requirement. Dave Monk, CEO of ArcSource Consulting says, “Technology is changing rapidly, and will continue to have great impact on all aspects of a business. These new advances easily integrate a business’s sales, marketing, and branding structure. We need to think progressively given our target market and return on investment.”
For small businesses that are budget conscious and wary of “unnecessary” technological upgrades—many of these new solutions like a CRM (Customer Relationship Management) platform, are often costeffective and worth the investment. According to Forrester Research, fortyone percent of small to midsize businesses (SMBs) report having a CRM system in place this year and another 25 percent plan to deploy a CRM system this year or beyond. “Every small business can benefit from a CRM solution no matter what,” says Dave Monk, CEO of ArcSource. “We’re seeing new opportunities to use the software every week. An analysis of your current sales and marketing process or lack thereof will make it very clear as to what’s missing.
Putting into place a CRM solution has made our business more productive in terms of tracking information, opportunities, and learning, in every possible way.” This seminar will be helpful for any business looking towards technology and best practices to update their marketing and branding efforts. The information presented will help businesses work more productively, increase sales, and maximize their branding.
ArcSource is a premier provider of information technology consulting and support services to dozens of professional services firms and nonprofits in the Bay Area. The company’s mission is to partner with its clients towards their success, to share knowledge and technical solutions that meet their needs, to deliver excellent management services for their systems, and to provide the highest value and service to their staff.
ArcSource Consulting Inc.
2560 Ninth Street, Suite 121
Berkeley, CA 94710